# VenoStent Brand Identity A complete profile of **VenoStent**'s visual system — colors, typography, components, and personality — extracted from https://www.venostent.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/venostent - Machine-readable JSON: https://characterquilt.com/branding/venostent.json - Per-page llms.txt: https://characterquilt.com/branding/venostent/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #ABA4B5 | | Accent | #1C112B | | Body Font | Commuters Sans | | Heading Font | Commuters Sans | ## Color Palette - primary: #ABA4B5 - secondary: #60586B - accent: #1C112B - background: #FFFFFF - textPrimary: #1C112B - link: #1C112B ## Typography - primary: Commuters Sans — https://fonts.google.com/specimen/Commuters+Sans - heading: Commuters Sans — https://fonts.google.com/specimen/Commuters+Sans ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20457%2081%22%20class%3D%22css-hw7i2k%22%20data-fc-idx%3D%220%22%3E%3Cdefs%3E%3ClinearGradient%20id%3D%22prefix__a%22%20x1%3D%228.26%22%20y1%3D%2250.8%22%20x2%3D%2298.11%22%20y2%3D%2250.8%22%20gradientUnits%3D%22userSpaceOnUse%22%3E%3Cstop%20offset%3D%220%22%20stop-color%3D%22%23af2e72%22%20style%3D%22stop-color%3A%20rgb(175%2C%2046%2C%20114)%20!important%3B%22%2F%3E%3Cstop%20offset%3D%221%22%20stop-color%3D%22%236b4fb4%22%20style%3D%22stop-color%3A%20rgb(107%2C%2079%2C%20180)%20!important%3B%22%2F%3E%3C%2FlinearGradient%3E%3ClinearGradient%20id%3D%22prefix__b%22%20x1%3D%224.74%22%20y1%3D%2244.39%22%20x2%3D%2286.59%22%20y2%3D%2244.39%22%20gradientUnits%3D%22userSpaceOnUse%22%3E%3Cstop%20offset%3D%220.05%22%20stop-color%3D%22%23af2e72%22%20style%3D%22stop-color%3A%20rgb(175%2C%2046%2C%20114)%20!important%3B%22%2F%3E%3Cstop%20offset%3D%221%22%20stop-color%3D%22%23eb1d28%22%20style%3D%22stop-color%3A%20rgb(235%2C%2029%2C%2040)%20!important%3B%22%2F%3E%3C%2FlinearGradient%3E%3ClinearGradient%20id%3D%22prefix__c%22%20x1%3D%2266.66%22%20y1%3D%22-0.69%22%20x2%3D%2269.59%22%20y2%3D%2249.79%22%20gradientUnits%3D%22userSpaceOnUse%22%3E%3Cstop%20offset%3D%220.28%22%20stop-color%3D%22%232b7dce%22%20style%3D%22stop-color%3A%20rgb(43%2C%20125%2C%20206)%20!important%3B%22%2F%3E%3Cstop%20offset%3D%220.85%22%20stop-color%3D%22%23744bab%22%20style%3D%22stop-color%3A%20rgb(116%2C%2075%2C%20171)%20!important%3B%22%2F%3E%3C%2FlinearGradient%3E%3C%2Fdefs%3E%3Cpath%20d%3D%22M153.23%2023.9l-14%2033.29h-7.83l-14-33.29h8.27l9.89%2024.62%209.74-24.62zM166.44%2030.46v6.71h19.29v6.55h-19.29v6.91h22.47v6.56h-30.1V23.9h30.1v6.56zM227.83%2023.9v33.29h-7.05l-18-24.09v24.09h-7.29V23.9h9.06l15.95%2021.39V23.9zM234.38%2040.54c0-10.33%207.35-17.23%2018.31-17.23S271%2030.21%20271%2040.54s-7.34%2017.23-18.31%2017.23-18.31-6.9-18.31-17.23zm28.83%200c0-6.21-4.25-10.47-10.52-10.47s-10.52%204.26-10.52%2010.47S246.43%2051%20252.69%2051s10.52-4.24%2010.52-10.46zM275.25%2053.12l3-6A24.76%2024.76%200%2000292%2051.26c5.33%200%208.12-1.27%208.12-3.67s-1.71-3-8.47-3.57c-11.06-1-14.83-3.58-14.83-10.28s5.58-10.43%2015-10.43a24.73%2024.73%200%200114.29%204l-2.74%205.77a20.33%2020.33%200%2000-11.26-3.23c-4.74%200-7.53%201.32-7.53%203.58s1.71%203%208.46%203.57c11.07%201%2014.84%203.57%2014.84%2010.28%200%206.9-5.44%2010.52-15.77%2010.52-6.72-.03-12.11-1.54-16.86-4.68zM343.83%2030.46H331.5v26.73h-7.64V30.46h-12.33V23.9h32.3zM357.39%2030.46v6.71h19.29v6.55h-19.29v6.91h22.47v6.56h-30.11V23.9h30.11v6.56zM418.77%2023.9v33.29h-7l-18-24.09v24.09h-7.3V23.9h9.06l16%2021.39V23.9zM457%2030.46h-12.34v26.73H437V30.46h-12.31V23.9H457z%22%20fill%3D%22%231c112b%22%20style%3D%22fill%3A%20rgb(28%2C%2017%2C%2043)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M85.69%2040a.25.25%200%2000-.34%200L52.59%2072.74a9.66%209.66%200%2001-13.64%200l-33-33a3.32%203.32%200%2001-1-2.36v-9l1.1-6.71a3.88%203.88%200%2000-4.72-.6%204.05%204.05%200%2000-1.85%203.5v12.84a8.78%208.78%200%20002.6%206.27l33%2033a15.19%2015.19%200%200021.46%200l32.72-32.8a.25.25%200%20000-.34z%22%20fill%3D%22url(%23prefix__a)%22%20style%3D%22fill%3A%20url(%26quot%3B%23prefix__a%26quot%3B)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M6.08%2021.61L45.77%2061.3%2083%2024.77a6.73%206.73%200%20013.91%203.91L49%2065.87a4.59%204.59%200%2001-6.5%200L4.74%2028l1-6.28a.19.19%200%2001.34-.11z%22%20fill%3D%22url(%23prefix__b)%22%20style%3D%22fill%3A%20url(%26quot%3B%23prefix__b%26quot%3B)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M88.81%2044a.26.26%200%2000.37%200%2015.16%2015.16%200%20001.21-19.7%2015.33%2015.33%200%20002.31-13.94%2011.52%2011.52%200%2000-.8-2A15.28%2015.28%200%200078.27%200a15.11%2015.11%200%2000-10.73%204.44L45.73%2026.26a9.88%209.88%200%2000-3%206.57%209.17%209.17%200%200015.67%206.83L71.45%2026.6a9.67%209.67%200%200113.64%200%209.64%209.64%200%2001.17%2013.45.25.25%200%20000%20.35zm-2.52-23.47a15.21%2015.21%200%2000-18.75%202.16L54.49%2035.75a3.64%203.64%200%2001-6.2-2.58%204%204%200%20011.16-2.82l22-22a9.64%209.64%200%200114.84%2012.18z%22%20fill%3D%22url(%23prefix__c)%22%20style%3D%22fill%3A%20url(%26quot%3B%23prefix__c%26quot%3B)%20!important%3B%22%2F%3E%3C%2Fsvg%3E - Favicon: https://www.venostent.com/icons/apple-touch-icon.png ## UI Components - buttonPrimary: background=transparent, textColor=#1C112B, borderColor=#2B7DCE, borderRadius=9999px, shadow=none - buttonSecondary: background=#FAFAFA, textColor=#1C112B, borderColor=#2B7DCE, borderRadius=9999px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: medical professionals and researchers ## VenoStent Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Patients & Providers - VenoStent** - Image: https://cdn.sanity.io/images/wysfcnz6/production/8d45d7a24b4a61c185ef62723f5361e8118a9e9f-1670x1114.jpg?w=3840&q=75&fit=clip&auto=format - Source: https://www.venostent.com/patients-and-providers - **How SelfWrap Works - VenoStent** - Image: https://cdn.sanity.io/images/wysfcnz6/production/2f03d218c06879f17dac359cd7d744f362315fc5-733x727.png?w=3840&q=75&fit=clip&auto=format - Source: https://www.venostent.com/how-it-works - **Patients & Providers - VenoStent** - Image: https://cdn.sanity.io/images/wysfcnz6/production/819fdb48ab78b049c1ee665b702b2ff34c99a4c0-1670x1114.jpg?w=3840&q=75&fit=clip&auto=format - Source: https://www.venostent.com/patients-and-providers - **Patients & Providers - VenoStent** - Image: https://cdn.sanity.io/images/wysfcnz6/production/736d1dc5d0f3b9f29ef7b344453f9a334cb43cc2-1670x1114.jpg?w=3840&q=75&fit=clip&auto=format - Source: https://www.venostent.com/patients-and-providers - **Company - VenoStent** - Image: https://cdn.sanity.io/images/wysfcnz6/production/2d2b62cb5a8e5bb9cfa4caed605165a3cff1ef57-1000x1000.jpg?w=3840&q=75&fit=clip&auto=format - Source: https://www.venostent.com/company - **Company - VenoStent** - Image: https://cdn.sanity.io/images/wysfcnz6/production/dc83728ce8d26e1847d0511815b270df01da44b5-1000x1000.jpg?w=3840&q=75&fit=clip&auto=format - Source: https://www.venostent.com/company ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Commuters Sans", "role": "body" }, { "family": "Lato", "role": "body" } ], "colors": { "primary": "#ABA4B5", "secondary": "#60586B", "accent": "#1C112B", "background": "#FFFFFF", "textPrimary": "#1C112B", "link": "#1C112B" }, "typography": { "fontFamilies": { "primary": "Commuters Sans", "heading": "Commuters Sans" }, "fontStacks": { "heading": [ "commuters-sans", "sans-serif" ], "body": [ "Lato", "sans-serif" ], "paragraph": [ "Lato", "sans-serif" ] }, "fontSizes": { "h1": "72px", "h2": "30px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "12px" }, "components": { "buttonPrimary": { "background": "transparent", "textColor": "#1C112B", "borderColor": "#2B7DCE", "borderRadius": "9999px", "borderRadiusCorners": { "topLeft": "9999px", "topRight": "9999px", "bottomRight": "9999px", "bottomLeft": "9999px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FAFAFA", "textColor": "#1C112B", "borderColor": "#2B7DCE", "borderRadius": "9999px", "borderRadiusCorners": { "topLeft": "9999px", "topRight": "9999px", "bottomRight": "9999px", "bottomLeft": "9999px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://www.venostent.com/icons/apple-touch-icon.png", "ogImage": null, "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'Venostent'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Learn About Our Clinical Trial", "reasoning": "Button #1 ('Learn About Our Clinical Trial') is the primary CTA due to its action-oriented text and distinct border color, making it stand out despite its transparent background." }, "secondary": { "index": 4, "text": "Read more news", "reasoning": "Button #4 ('Read more news') is selected as secondary due to its light background color, which contrasts with the primary button's transparent style." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "medical professionals and researchers" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'Venostent'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```