# Verbling Brand Identity

A complete profile of **Verbling**'s visual system — colors, typography, components, and personality — extracted from http://verbling.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/verbling
- Machine-readable JSON: https://characterquilt.com/branding/verbling.json
- Per-page llms.txt: https://characterquilt.com/branding/verbling/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0699CD |
| Accent | #0699CD |
| Body Font | BwNistaGrotesk |
| Heading Font | BwNistaGrotesk |

## Color Palette

- primary: #0699CD
- secondary: #06CD9E
- accent: #0699CD
- background: #F2F2F2
- textPrimary: #252B2F
- link: #2E4057

## Typography

- primary: BwNistaGrotesk — https://fonts.google.com/specimen/BwNistaGrotesk
- heading: BwNistaGrotesk — https://fonts.google.com/specimen/BwNistaGrotesk

## Visual Assets

- Logo: https://cdn.verbling.com/static/svg/localized/logo/default/2b16996db3dd68499ebf286504289945.en.svg
- Favicon: https://cdn.verbling.com/verbling-web-favicon.ico
- Social card (og:image): https://cdn.verbling.com/verbling-web-metaimages.jpg

## UI Components

- buttonPrimary: background=#0699CD, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=4px, shadow=rgba(0, 0, 0, 0.15) 0px 2px 4px 0px
- buttonSecondary: background=#FFFFFF, textColor=#2E4057, borderRadius=8px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: language learners

## Verbling Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Anna**
  - Image: https://verbling-user-uploads.s3.amazonaws.com/66250191619372280923/Hn896sKUE72PSTe/326e5820-5c9c-4fad-9f00-1dbabeda047f/IMG_0725.jpeg
  - Source: https://www.verbling.com/teachers/66250191619372280923
- **Why learn Greek? | Verbling**
  - Image: https://images.verbling.com/convert/w_600/http%3A%2F%2Feurotalk.com%2Fblog%2Fwp-content%2Fuploads%2F2013%2F02%2Fgreekpic.jpg
  - Source: https://www.verbling.com/articles/post/why-learn-greek-552ee4b35afee0982a1a82ff
- **Mélanie**
  - Image: https://verbling-user-uploads.s3.amazonaws.com/43265668579453146476/PzGTqC25xPTwAwt/a5c3050e-7ea5-4ab4-955a-c8d20bc6e3ba/Melanie_Binet.jpg
  - Source: https://www.verbling.com/teachers/melanieb
- **Great source for learning English online - The Cambridge Dictionary website  | Verbling**
  - Image: https://images.verbling.com/convert/w_600/https%3A%2F%2Fverbling-user-uploads.s3.amazonaws.com%2F08804348126533542862%2F0b949583-6991-4dd2-9ec0-626de52ee0ee%2FScreen_Shot_2019-05-29_at_16.41.13.png
  - Source: https://www.verbling.com/discussion/great-source-for-learning-english-online-the-cambridge-dicti
- **Adelheid**
  - Image: https://verbling-user-uploads.s3.amazonaws.com/62251216761384852982/F2VE9LG1UdKO5O2/3fb6a5ec-9166-45f6-a282-2fd21718fb55/DSCF8713.JPG
  - Source: https://www.verbling.com/teachers/aphilipp
- **Are You Learning English Rapidly? You don't have time to learn slowly |  Verbling**
  - Image: https://images.verbling.com/convert/w_600/https%3A%2F%2Fverbling-user-uploads.s3.amazonaws.com%2F59752127740194608412%2F9AySgz2UHMig5zD%2F51e2bacf-6e58-4436-9910-7f95ab61b113%2FLearn_quicly.jpg
  - Source: https://www.verbling.com/discussion/are-you-learning-english-rapidly-you-dont-have-time-to-learn

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "BwNistaGrotesk",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0699CD",
    "secondary": "#06CD9E",
    "accent": "#0699CD",
    "background": "#F2F2F2",
    "textPrimary": "#252B2F",
    "link": "#2E4057"
  },
  "typography": {
    "fontFamilies": {
      "primary": "BwNistaGrotesk",
      "heading": "BwNistaGrotesk"
    },
    "fontStacks": {
      "heading": [
        "BwNistaGrotesk",
        "sans-serif"
      ],
      "body": [
        "BwNistaGrotesk",
        "sans-serif"
      ],
      "paragraph": [
        "BwNistaGrotesk",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "44px",
      "h2": "40px",
      "body": "16.768px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0699CD",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "rgba(0, 0, 0, 0.15) 0px 2px 4px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#2E4057",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.verbling.com/static/svg/localized/logo/default/2b16996db3dd68499ebf286504289945.en.svg",
    "favicon": "https://cdn.verbling.com/verbling-web-favicon.ico",
    "ogImage": "https://cdn.verbling.com/verbling-web-metaimages.jpg",
    "logoHref": "/",
    "logoAlt": "Verbling Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Verbling'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Signup",
      "reasoning": "Button #0 ('Signup') uses the vibrant brand color #0699CD, making it the most prominent and action-oriented CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Try free lesson",
      "reasoning": "Button #1 ('Try free lesson') has a different background color (#FFFFFF) and serves as a secondary action, offering a free trial option."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "language learners"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Verbling'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```