# Veriad Brand Identity

A complete profile of **Veriad**'s visual system — colors, typography, components, and personality — extracted from https://veriad.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/veriad
- Machine-readable JSON: https://characterquilt.com/branding/veriad.json
- Per-page llms.txt: https://characterquilt.com/branding/veriad/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #EFF6FF |
| Accent | #00A6F4 |
| Body Font | Geist |
| Heading Font | Geist |

## Color Palette

- primary: #EFF6FF
- accent: #00A6F4
- background: #FFFFFF
- textPrimary: #09090B
- link: #00A6F4

## Typography

- primary: Geist — https://fonts.google.com/specimen/Geist
- heading: Geist — https://fonts.google.com/specimen/Geist

## Visual Assets

- Logo: https://www.veriad.com/_next/image?url=%2Flogo.png&w=64&q=75
- Favicon: https://www.veriad.com/favicon.ico?favicon.00a0c5ae.ico
- Social card (og:image): https://veriad.com/og.png

## UI Components

- buttonPrimary: background=#F7FCFE, textColor=#EFF6FF, borderColor=#FDFDFD, borderRadius=8.4px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px
- buttonSecondary: background=#FFFFFF, textColor=#EFF6FF, borderColor=#FDFDFD, borderRadius=8.4px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

## Veriad Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Veriad**
  - Image: https://www.veriad.com/_next/image?url=%2Flanding%2Fhero.webp&w=3840&q=75
  - Source: https://veriad.com/
- **Veriad**
  - Image: https://veriad.com/og.png
  - Source: https://veriad.com/
- **Veriad**
  - Image: https://www.veriad.com/logo.png
  - Source: https://veriad.com/
- **Veriad**
  - Image: https://www.veriad.com/landing/hero.webp
  - Source: https://www.veriad.com/use-cases/brand-compliance
- **UAL & VERIAD - ASSORTMENT OF STERILIZATION LABELS - SEALED - LOT OF 6 - NEW  | eBay**
  - Image: https://i.ebayimg.com/images/g/itMAAOSw9cNkQUbJ/s-l1200.png
  - Source: https://www.ebay.com/itm/175696377831
- **Veriad Laboratory Reagent Label, 3" x 1-5/8", Roll of 320 Labels**
  - Image: https://assets.fishersci.com/TFS-Assets/CCG/product-images/VN00081191-ULLH304.JPG-650.jpg
  - Source: https://www.fishersci.com/shop/products/lab-rgt-label-320-pk/NC1647910

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#EFF6FF",
    "accent": "#00A6F4",
    "background": "#FFFFFF",
    "textPrimary": "#09090B",
    "link": "#00A6F4"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "Geist"
      ],
      "body": [
        "Geist"
      ],
      "paragraph": [
        "Geist"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "20px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F7FCFE",
      "textColor": "#EFF6FF",
      "borderColor": "#FDFDFD",
      "borderRadius": "8.4px",
      "borderRadiusCorners": {
        "topLeft": "8.4px",
        "topRight": "8.4px",
        "bottomRight": "8.4px",
        "bottomLeft": "8.4px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#EFF6FF",
      "borderColor": "#FDFDFD",
      "borderRadius": "8.4px",
      "borderRadiusCorners": {
        "topLeft": "8.4px",
        "topRight": "8.4px",
        "bottomRight": "8.4px",
        "bottomLeft": "8.4px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"
    }
  },
  "images": {
    "logo": "https://www.veriad.com/_next/image?url=%2Flogo.png&w=64&q=75",
    "favicon": "https://www.veriad.com/favicon.ico?favicon.00a0c5ae.ico",
    "ogImage": "https://veriad.com/og.png",
    "logoHref": "/",
    "logoAlt": "Veriad"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'Veriad', making it the primary brand logo.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a demo",
      "reasoning": "Button #0 has a vibrant blue background (#F7FCFE), which aligns with the accent color and is typically used for primary CTAs. The text 'Book a demo' is action-oriented, making it a strong candidate for the primary button."
    },
    "secondary": {
      "index": 2,
      "text": "Book a demo",
      "reasoning": "Button #2 has a white background (#FFFFFF), which is distinct from the primary button's color. It serves as a less prominent option, suitable for a secondary action."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'Veriad', making it the primary brand logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```