# Verifiable Brand Identity

A complete profile of **Verifiable**'s visual system — colors, typography, components, and personality — extracted from https://verifiable.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/verifiable
- Machine-readable JSON: https://characterquilt.com/branding/verifiable.json
- Per-page llms.txt: https://characterquilt.com/branding/verifiable/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #01303E |
| Accent | #01303E |
| Body Font | Poppins |
| Heading Font | Poppins |

## Color Palette

- primary: #01303E
- secondary: #00DBA6
- accent: #01303E
- background: #FFFFFF
- textPrimary: #01303E
- link: #01303E

## Typography

- primary: Poppins — https://fonts.google.com/specimen/Poppins
- heading: Poppins — https://fonts.google.com/specimen/Poppins

## Visual Assets

- Logo: https://cdn.prod.website-files.com/5f274600ac3de0cf25b08be9/699f5622f2d96106e8fc2a8b_Verifiable-logo-main.svg
- Favicon: https://cdn.prod.website-files.com/5f274600ac3de0cf25b08be9/5f29dc35cc62c25ef260dcb2_verifiable-icon.png
- Social card (og:image): https://cdn.prod.website-files.com/5f274600ac3de0cf25b08be9/699f3ecc7486361f3611e7f8_Homepage.jpg

## UI Components

- buttonPrimary: background=#01303E, textColor=#FFFFFF, borderRadius=0px, shadow=none
- buttonSecondary: background=#F7F7F7, textColor=#01303E, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses and professionals in AI credentialing

## Verifiable Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Verifiable Brand**
  - Image: https://cdn.prod.website-files.com/5f274600ac3de0cf25b08be9/61eef491ac64d1fe7210133a_iPad-profile.png
  - Source: https://verifiable.com/brand
- **Verifiable Blog**
  - Image: https://cdn.prod.website-files.com/5f3eaa1cc8ef1556e6479115/65b186a742debe5dd93a571b_When-to-Drop-Your-CVO-for-Inhouse-Enrollment-%26-Credentialing_Blog%20artwork.png
  - Source: https://verifiable.com/blog
- **CB Insights Selects Verifiable for their 2023 Digital Health 50**
  - Image: https://cdn.prod.website-files.com/5f3eaa1cc8ef1556e6479115/656f6ba9226a835b47dc60fc_DH%2050%20MM.png
  - Source: https://verifiable.com/blog/cb-insights-selects-verifiable-for-their-2023-digital-health-50
- **Verifiable Blog**
  - Image: https://cdn.prod.website-files.com/5f3eaa1cc8ef1556e6479115/67acfda25f07243a78b14819_5-questions-for-CVO-blog.png
  - Source: https://verifiable.com/blog
- **Access TeleCare on Verifiable**
  - Image: https://cdn.prod.website-files.com/5f274600ac3de0cf25b08be9/66355d70936d3ee51357deb1_info_highlight-bg-element.webp
  - Source: https://verifiable.com/resources/case-studies/access-telecare-on-verifiable
- **Verifiable Blog**
  - Image: https://cdn.prod.website-files.com/5f3eaa1cc8ef1556e6479115/66c62e1a54a59f79ca4812b8_Innovation-_blog.png
  - Source: https://verifiable.com/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#01303E",
    "secondary": "#00DBA6",
    "accent": "#01303E",
    "background": "#FFFFFF",
    "textPrimary": "#01303E",
    "link": "#01303E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "sans-serif"
      ],
      "body": [
        "Poppins",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "40px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "20px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#01303E",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F7F7F7",
      "textColor": "#01303E",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/5f274600ac3de0cf25b08be9/699f5622f2d96106e8fc2a8b_Verifiable-logo-main.svg",
    "favicon": "https://cdn.prod.website-files.com/5f274600ac3de0cf25b08be9/5f29dc35cc62c25ef260dcb2_verifiable-icon.png",
    "ogImage": "https://cdn.prod.website-files.com/5f274600ac3de0cf25b08be9/699f3ecc7486361f3611e7f8_Homepage.jpg",
    "logoHref": "/",
    "logoAlt": "Verifiable logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 25,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Verifiable'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "See CredAgent LiveExplore Solutions",
      "reasoning": "Button #1 uses a vibrant brand color (#01303E) and has action-oriented text ('See CredAgent LiveExplore Solutions'), making it the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Visit Our Product Page",
      "reasoning": "Button #0 has a light background (#F7F7F7) and less prominent text, making it suitable as a secondary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses and professionals in AI credentialing"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Verifiable'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```