# Verse Brand Identity

A complete profile of **Verse**'s visual system — colors, typography, components, and personality — extracted from https://versemedical.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/verse
- Machine-readable JSON: https://characterquilt.com/branding/verse.json
- Per-page llms.txt: https://characterquilt.com/branding/verse/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1A3188 |
| Accent | #0099FF |
| Body Font | DM Sans |
| Heading Font | Degular |

## Color Palette

- primary: #1A3188
- secondary: #1C5C92
- accent: #0099FF
- background: #FFFFFF
- textPrimary: #0099FF
- link: #0099FF

## Typography

- primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
- heading: Degular — https://fonts.google.com/specimen/Degular

## Visual Assets

- Logo: https://versemedical.com/homepage/logoDark.png
- Favicon: https://versemedical.com/favicon.ico
- Social card (og:image): https://versemedical.com/alternate_logo_metatag_version.svg

## UI Components

- buttonPrimary: background=#0099FF, textColor=#FFFFFF, borderRadius=9999px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: Healthcare professionals and medical institutions

## Verse Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Bible Verse Ad Design Template | PosterMyWall**
  - Image: https://d1csarkz8obe9u.cloudfront.net/posterpreviews/bible-verse-ad-design-template-95c5517da1e7eaee7f9d7a9ce1c33aa5_screen.jpg?ts=1720100114
  - Source: https://www.postermywall.com/index.php/art/template/95c5517da1e7eaee7f9d7a9ce1c33aa5/bible-verse-ad-design-template
- **Buy Praise Report Cards and Sign. Instant Download Printable. Christian  Bible Verse Cards. Church Prayer Requests With Scripture. Study Group.  Online in India - Etsy**
  - Image: https://i.etsystatic.com/19458228/r/il/848c22/2550830012/il_570xN.2550830012_raxb.jpg
  - Source: https://www.etsy.com/in-en/listing/876845355/praise-report-cards-and-sign-instant
- **3D-Verse Landing Page UI Design & Animation Using Figma | Figma Animation  Tutorial**
  - Image: https://i.ytimg.com/vi/lYxWvnK5Xp8/maxresdefault.jpg
  - Source: https://www.youtube.com/watch?v=lYxWvnK5Xp8
- **Bible Verse Ad Template | PosterMyWall**
  - Image: https://d1csarkz8obe9u.cloudfront.net/posterpreviews/bible-verse-ad-template-design-55c0834e396118e0aef91684d64098d7_screen.jpg?ts=1748962949
  - Source: https://www.postermywall.com/index.php/art/template/55c0834e396118e0aef91684d64098d7/bible-verse-ad-template-design
- **Styli Verse - Distro Shop Landing Page Figma, UX and UI Kits, Websites ft.  shop & fashion - Envato**
  - Image: https://elements-resized.envatousercontent.com/elements-cover-images/0c693680-c599-4adf-a07e-49a54b67147e?w=433&cf_fit=scale-down&q=85&format=auto&s=255db623f94d4032f9e127a048253392b642460f2b5eabef2beaa8635166de8e
  - Source: https://elements.envato.com/styli-verse-distro-shop-landing-page-figma-8FUYGL2?srsltid=AfmBOoqf_UYzf9ufhD0d1VgInFAUGCyRR5I0tADjGRtBfR2XJTNecPj3
- **Bible verse ad design Template | PosterMyWall**
  - Image: https://d1csarkz8obe9u.cloudfront.net/posterpreviews/bible-verse-ad-design-template-86c45c303b9c5f18f825c1ff0691dbb4_screen.jpg?ts=1716294621
  - Source: https://www.postermywall.com/index.php/art/template/86c45c303b9c5f18f825c1ff0691dbb4/bible-verse-ad-design-template

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    },
    {
      "family": "Degular",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#1A3188",
    "secondary": "#1C5C92",
    "accent": "#0099FF",
    "background": "#FFFFFF",
    "textPrimary": "#0099FF",
    "link": "#0099FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "Degular"
    },
    "fontStacks": {
      "heading": [
        "Degular",
        "sans-serif"
      ],
      "body": [
        "DM Sans"
      ],
      "paragraph": [
        "DM Sans",
        "san-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "36px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0099FF",
      "textColor": "#FFFFFF",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://versemedical.com/homepage/logoDark.png",
    "favicon": "https://versemedical.com/favicon.ico",
    "ogImage": "https://versemedical.com/alternate_logo_metatag_version.svg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'Verse Medical'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get a DemoGet a Demo",
      "reasoning": "Button #0 is the primary CTA because it uses the vibrant brand color #0099FF, has a prominent size, and the action-oriented text 'Get a Demo'."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "All buttons share the same background color #0099FF, making it impossible to select a secondary button with a different color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "Healthcare professionals and medical institutions"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'Verse Medical'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```