# Version Story Brand Identity

A complete profile of **Version Story**'s visual system — colors, typography, components, and personality — extracted from https://versionstory.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/version-story
- Machine-readable JSON: https://characterquilt.com/branding/version-story.json
- Per-page llms.txt: https://characterquilt.com/branding/version-story/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #3898EC |
| Accent | #FFFFFF |
| Body Font | Geist |
| Heading Font | Geist |

## Color Palette

- primary: #3898EC
- secondary: #FFFF00
- accent: #FFFFFF
- background: #09090B
- textPrimary: #09090B
- link: #0082F3

## Typography

- primary: Geist — https://fonts.google.com/specimen/Geist
- heading: Geist — https://fonts.google.com/specimen/Geist

## Visual Assets

- Logo: https://cdn.prod.website-files.com/67a95ec30aefa45b7985ce0a/67d0bbcafe977c43b667b06c_version_story_logo--full--dark.svg
- Favicon: https://cdn.prod.website-files.com/67a95ec30aefa45b7985ce0a/67a95ec30aefa45b7985ce8a_favicon-32x32.png
- Social card (og:image): https://cdn.prod.website-files.com/651f75f96a1c8cc78e9c7d79/6737ce913800a98703da06fa_--medium.png

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#000000, borderColor=#FFFFFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#000000, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: legal professionals and businesses

## Version Story Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **The Redline by Version Story | Jordan Bryan | Substack**
  - Image: https://substack-post-media.s3.amazonaws.com/public/images/5123d3a8-b5f2-4a67-915b-03d277ed92a6_11624x6320.png
  - Source: https://theredline.versionstory.com/
- **Product Overview | Version Story**
  - Image: https://cdn.prod.website-files.com/67a95ec30aefa45b7985ce0a/67f156aea1aa4919ed8a3236_f0810eb65aa60485f644c2880cc08619_merge.png
  - Source: https://www.versionstory.com/product
- **About - The Redline by Version Story**
  - Image: https://substackcdn.com/image/fetch/$s_!o2NE!,f_auto,q_auto:best,fl_progressive:steep/https%3A%2F%2Fversionstory.substack.com%2Ftwitter%2Fsubscribe-card.jpg%3Fv%3D-424182667%26version%3D9
  - Source: https://theredline.versionstory.com/about
- **Why can't $4.3B in legal AI outcompete $20/month for ChatGPT?**
  - Image: https://substackcdn.com/image/fetch/$s_!jX0a!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcf139049-f443-453b-bd0f-9f3ab762263a_8168x7656.png
  - Source: https://theredline.versionstory.com/p/why-cant-43b-in-legal-ai-investment
- **About - The Redline by Version Story**
  - Image: https://substackcdn.com/image/fetch/$s_!xFBW!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0d01e36d-9149-4725-b612-a1399c34060c_500x500.jpeg
  - Source: https://theredline.versionstory.com/about
- **Product Overview | Version Story**
  - Image: https://cdn.prod.website-files.com/67a95ec30aefa45b7985ce0a/67f156aed84631b4922e5eda_46a09e439ca52892fb2e9b1b342d97c6_permissions.png
  - Source: https://www.versionstory.com/product

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Geist",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#3898EC",
    "secondary": "#FFFF00",
    "accent": "#FFFFFF",
    "background": "#09090B",
    "textPrimary": "#09090B",
    "link": "#0082F3"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "Geist",
        "sans-serif"
      ],
      "body": [
        "Geist",
        "sans-serif"
      ],
      "paragraph": [
        "Geist",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "32px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/67a95ec30aefa45b7985ce0a/67d0bbcafe977c43b667b06c_version_story_logo--full--dark.svg",
    "favicon": "https://cdn.prod.website-files.com/67a95ec30aefa45b7985ce0a/67a95ec30aefa45b7985ce8a_favicon-32x32.png",
    "ogImage": "https://cdn.prod.website-files.com/651f75f96a1c8cc78e9c7d79/6737ce913800a98703da06fa_--medium.png",
    "logoHref": "/",
    "logoAlt": "Brand logo of Version Story."
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage, matching the brand 'Version Story'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Try for Free",
      "reasoning": "Button #3 has a vibrant white background with action-oriented text 'Try for Free', making it stand out as a primary CTA."
    },
    "secondary": {
      "index": 5,
      "text": "Login",
      "reasoning": "Button #5 has a different dark background color and serves a secondary action 'Login', which complements the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "legal professionals and businesses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage, matching the brand 'Version Story'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```