# Vesence Brand Identity

A complete profile of **Vesence**'s visual system — colors, typography, components, and personality — extracted from https://vesence.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/vesence
- Machine-readable JSON: https://characterquilt.com/branding/vesence.json
- Per-page llms.txt: https://characterquilt.com/branding/vesence/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #101828 |
| Accent | #18181B |
| Body Font | neueMontreal |
| Heading Font | Playfair Display |

## Color Palette

- primary: #101828
- secondary: #B8C9D4
- accent: #18181B
- background: #FFFFFF
- textPrimary: #09090B
- link: #6A7282

## Typography

- primary: neueMontreal — https://fonts.google.com/specimen/neueMontreal
- heading: Playfair Display — https://fonts.google.com/specimen/Playfair+Display

## Visual Assets

- Social card (og:image): https://www.vesence.com/images/socials.png

## UI Components

- input: background=transparent, textColor=#09090B, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#18181B, textColor=#FAFAFA, borderRadius=33554400px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=33554400px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: law firms and legal professionals

## Vesence Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Cederquist - Case Study**
  - Image: https://i.vimeocdn.com/video/2113096007-f4aa0dca8e6476fc47fe43a145bb42693c28e04beab6a1cef06b80120b20b5da-d?f=webp
  - Source: https://www.vesence.com/blog/cederquist-partnership
- **Seed Round - Short Video**
  - Image: https://i.vimeocdn.com/video/2125861516-2f52a6397563dd6ca2804ec0982aac41d8a7200e97c4dfc16245fe5c0a49723d-d?f=webp
  - Source: https://www.vesence.com/
- **Computer - Short video**
  - Image: https://i.vimeocdn.com/video/2126985486-71cdc6ba9a96f76326713b88b59af87fa85407551027b9cf250e90ac6e1a4e04-d?f=webp
  - Source: https://www.vesence.com/resources
- **Maja Henrik - Short Video**
  - Image: https://i.vimeocdn.com/video/2126985256-68d91283e2e42adb58007c4694db93f0bc93891faf4cba736173621c05771528-d?f=webp
  - Source: https://www.vesence.com/resources
- **Henrik - Short Video**
  - Image: https://i.vimeocdn.com/video/2126985416-174ab2f9558305dc39ce7f97e791e48956347d9d04266d4e9e2b5f4c81ea5e08-d?f=webp
  - Source: https://www.vesence.com/resources
- **Vesence - Seed Round**
  - Image: https://i.vimeocdn.com/video/2074901889-aab2cbbc917fad57eb4912f5c792e63557373d7918b4de5b300b9cda5631422a-d?f=webp
  - Source: https://www.vesence.com/blog/seed-round-announcement

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "neueMontreal",
      "role": "body"
    },
    {
      "family": "Playfair Display",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#101828",
    "secondary": "#B8C9D4",
    "accent": "#18181B",
    "background": "#FFFFFF",
    "textPrimary": "#09090B",
    "link": "#6A7282"
  },
  "typography": {
    "fontFamilies": {
      "primary": "neueMontreal",
      "heading": "Playfair Display"
    },
    "fontStacks": {
      "heading": [
        "Playfair Display"
      ],
      "body": [
        "neueMontreal"
      ],
      "paragraph": [
        "neueMontreal"
      ]
    },
    "fontSizes": {
      "h1": "128px",
      "h2": "80px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#09090B",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#18181B",
      "textColor": "#FAFAFA",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": null,
    "ogImage": "https://www.vesence.com/images/socials.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No valid brand logo was found. Candidate #0 is too small and likely an icon, while Candidate #1 is not in the header and represents a partner brand.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a Demo",
      "reasoning": "Button #3 'Book a Demo' has a dark, prominent background (#18181B) and action-oriented text, making it a strong primary CTA."
    },
    "secondary": {
      "index": 13,
      "text": "Read the Announcement",
      "reasoning": "Button #1 'Read the Announcement' has a light background (#FFFFFF) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "law firms and legal professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No valid brand logo was found. Candidate #0 is too small and likely an icon, while Candidate #1 is not in the header and represents a partner brand.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```