# Vetcove Brand Identity A complete profile of **Vetcove**'s visual system — colors, typography, components, and personality — extracted from https://www.vetcove.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/vetcove - Machine-readable JSON: https://characterquilt.com/branding/vetcove.json - Per-page llms.txt: https://characterquilt.com/branding/vetcove/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #3BA3F3 | | Accent | #2E9FFF | | Body Font | Helvetica | | Heading Font | Sofia Pro | ## Color Palette - primary: #3BA3F3 - secondary: #3ECF8E - accent: #2E9FFF - background: #F6F9FC - textPrimary: #7B7D7E - link: #4F8CF1 ## Typography - primary: Helvetica — https://fonts.google.com/specimen/Helvetica - heading: Sofia Pro — https://fonts.google.com/specimen/Sofia+Pro ## Visual Assets - Logo: 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- Favicon: https://media.vetcove.com/static/img/logos/vetcove/favicon.png - Social card (og:image): https://s3.amazonaws.com/vetcove-system/facebook_share2.jpg ## UI Components - buttonPrimary: background=#2E9FFF, textColor=#FFFFFF, borderRadius=4px, shadow=rgba(50, 50, 93, 0.11) 0px 4px 6px 0px, rgba(0, 0, 0, 0.08) 0px 1px 3px 0px - buttonSecondary: background=#3ECF8E, textColor=#FFFFFF, borderRadius=4px, shadow=rgba(50, 50, 93, 0.11) 0px 4px 6px 0px, rgba(0, 0, 0, 0.08) 0px 1px 3px 0px ## Brand Personality Tone: professional · Energy: medium · Audience: veterinary professionals ## Vetcove Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Vetcove: Veterinary Supply Starts Here** - Image: https://media.vetcove.com/static/img/logos/dechra_white.png - Source: https://www.vetcove.com/dechra/ - **New to Vetcove: PIMS Integration with Vetter | by Bridget Kramer | Vetcove | Medium** - Image: https://miro.medium.com/v2/resize:fit:1400/0*ap7didC42iJblbzc - Source: https://blog.vetcove.com/new-to-vetcove-pims-integration-with-vetter-5a98c46e391f - **Vetcove** - Image: https://miro.medium.com/v2/resize:fit:2342/1%2A7VBHPwE5H-Kq6bCLtfvOVg.png - Source: https://blog.vetcove.com/tagged/newsletter - **Vetcove Merchant Spotlight Series: BellaVMS | by Jenny Rohde | Vetcove | Medium** - Image: https://miro.medium.com/v2/resize:fit:1400/1*m8nbG-aUkMzXXy-D-C5T7g.png - Source: https://blog.vetcove.com/vetcove-merchant-spotlight-series-bellavms-212b7bcc6e0b - **Learn with Vetcove – Be awesome at veterinary inventory** - Image: https://learn.vetcove.com/wp-content/uploads/2023/01/Screen-Shot-2023-01-03-at-10.03.30-AM-233x300.png - Source: https://learn.vetcove.com/ - **Inventory Part III — Managing Costs and Pricing | by Alesha @ Vetcove | Vetcove | Medium** - Image: https://miro.medium.com/1*7qnMB50tR1VvbGSgirzx7Q.png - Source: https://blog.vetcove.com/inventory-part-iii-managing-costs-and-pricing-e5b28f0592fd ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Helvetica", "role": "body" }, { "family": "Sofia Pro", "role": "heading" }, { "family": "Helvetica Neue", "role": "body" } ], "colors": { "primary": "#3BA3F3", "secondary": "#3ECF8E", "accent": "#2E9FFF", "background": "#F6F9FC", "textPrimary": "#7B7D7E", "link": "#4F8CF1" }, "typography": { "fontFamilies": { "primary": "Helvetica", "heading": "Sofia Pro" }, "fontStacks": { "heading": [ "Sofia Pro", "Helvetica", "sans-serif" ], "body": [ "Sofia Pro", "Helvetica", "sans-serif" ], "paragraph": [ "Sofia Pro", "Helvetica", "sans-serif" ] }, "fontSizes": { "h1": "40px", "h2": "22px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#2E9FFF", "textColor": "#FFFFFF", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "rgba(50, 50, 93, 0.11) 0px 4px 6px 0px, rgba(0, 0, 0, 0.08) 0px 1px 3px 0px" }, "buttonSecondary": { "background": "#3ECF8E", "textColor": "#FFFFFF", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "rgba(50, 50, 93, 0.11) 0px 4px 6px 0px, rgba(0, 0, 0, 0.08) 0px 1px 3px 0px" } }, "images": { "logo": 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"favicon": "https://media.vetcove.com/static/img/logos/vetcove/favicon.png", "ogImage": "https://s3.amazonaws.com/vetcove-system/facebook_share2.jpg", "logoHref": "/home/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Vetcove'. It is positioned at the top, suggesting it is the main logo.", "confidence": 0.85, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get Started", "reasoning": "Button #0 has a vibrant blue background (#2E9FFF) and action-oriented text 'Get Started', making it the most prominent CTA." }, "secondary": { "index": 4, "text": "Explore Features", "reasoning": "Button #4 has a vibrant green background (#3ECF8E) and action-oriented text 'Explore Features', serving as a secondary CTA with a different color group." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "veterinary professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Vetcove'. It is positioned at the top, suggesting it is the main logo.", "confidence": 0.85 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```