{
  "name": "VIDA & Co.",
  "slug": "vida-co",
  "domain": "http://www.shopvida.com",
  "sources": [
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Assistant",
        "role": "body"
      },
      {
        "family": "Arial",
        "role": "unknown"
      },
      {
        "family": "Helvetica",
        "role": "unknown"
      },
      {
        "family": "Poppins",
        "role": "unknown"
      }
    ],
    "colors": {
      "primary": "#334FB4",
      "secondary": "#373F47",
      "accent": "#121212",
      "background": "#FFFFFF",
      "textPrimary": "#121212",
      "link": "#606A72"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Assistant",
        "heading": "Assistant"
      },
      "fontStacks": {
        "heading": [
          "Assistant",
          "sans-serif"
        ],
        "body": [
          "Assistant",
          "sans-serif"
        ],
        "paragraph": [
          "Assistant",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "40px",
        "h2": "24px",
        "body": "13px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "3px"
    },
    "components": {
      "input": {
        "background": "#FFFFFF",
        "textColor": "#000000",
        "borderColor": "#606A72",
        "borderRadius": "0px",
        "borderRadiusCorners": {
          "topLeft": "0px",
          "topRight": "0px",
          "bottomRight": "0px",
          "bottomLeft": "0px"
        },
        "shadow": "none"
      },
      "buttonPrimary": {
        "background": "#121212",
        "textColor": "#FFFFFF",
        "borderRadius": "0px",
        "borderRadiusCorners": {
          "topLeft": "0px",
          "topRight": "0px",
          "bottomRight": "0px",
          "bottomLeft": "0px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#FFFFFF",
        "textColor": "#334FB4",
        "borderColor": "#334FB4",
        "borderRadius": "6px",
        "borderRadiusCorners": {
          "topLeft": "6px",
          "topRight": "6px",
          "bottomRight": "6px",
          "bottomLeft": "6px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://shopvida.com/cdn/shop/files/vida-3000.png?v=1759503364&width=600",
      "favicon": "https://shopvida.com/cdn/shop/files/vida-v-favicon-white-on-black.svg?crop=center&height=32&v=1759503417&width=32",
      "ogImage": "https://shopvida.com/cdn/shop/files/vida-litespun.jpg?v=1759587876&width=1200",
      "logoHref": "/",
      "logoAlt": "VIDA"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 2,
      "reasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'VIDA', and links to the homepage.",
      "confidence": 0.95,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 1,
        "text": "Check out",
        "reasoning": "Button #1 ('Check out') is likely the primary CTA due to its action-oriented text and dark background color, which stands out against the light theme of the site."
      },
      "secondary": {
        "index": 0,
        "text": "Sign up",
        "reasoning": "Button #0 ('Sign up') serves as a secondary action with a lighter background and border, contrasting with the primary button's dark color."
      },
      "confidence": 0.9
    },
    "personality": {
      "tone": "modern",
      "energy": "medium",
      "targetAudience": "health-conscious consumers"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.9,
      "colors": 0.9,
      "overall": 0.9
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'VIDA', and links to the homepage.",
          "confidence": 0.95
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/vida-co/65e7cd5ed7.webp",
      "alt": "Lidocaine & Arnica Pain Patches? Yes, please! -",
      "source_url": "https://blog.shopvida.com/2025/12/04/lidocaine-arnica-pain-patches-yes-please/",
      "image_url": "https://i0.wp.com/blog.shopvida.com/wp-content/uploads/2025/12/VIDA-pain-Patch.jpeg?fit=6000%2C4000&ssl=1",
      "width": 6000,
      "height": 4000,
      "bytes": 1433461,
      "query": "site:shopvida.com",
      "query_suffix": "site:shopvida.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/vida-co/4449929d42.webp",
      "alt": "Wellness • zero waste • global impact",
      "source_url": "https://blog.shopvida.com/",
      "image_url": "https://i0.wp.com/blog.shopvida.com/wp-content/uploads/2026/02/vida-terracycle-abstract.jpg?fit=450%2C223&ssl=1",
      "width": 450,
      "height": 223,
      "bytes": 22593,
      "query": "site:shopvida.com blog",
      "query_suffix": "site:shopvida.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/vida-co/7ed0332c65.webp",
      "alt": "Wellness • zero waste • global impact",
      "source_url": "https://blog.shopvida.com/",
      "image_url": "https://i0.wp.com/blog.shopvida.com/wp-content/uploads/2026/01/individuals-liz.jpg?fit=450%2C600&ssl=1",
      "width": 450,
      "height": 600,
      "bytes": 56281,
      "query": "site:shopvida.com blog",
      "query_suffix": "site:shopvida.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/vida-co/07dfe77024.webp",
      "alt": "Health & Safety Archives -",
      "source_url": "https://blog.shopvida.com/category/health-safety/",
      "image_url": "https://i0.wp.com/blog.shopvida.com/wp-content/uploads/2026/01/individuals-liz.jpg?fit=4284%2C5712&ssl=1",
      "width": 4284,
      "height": 5712,
      "bytes": 3881213,
      "query": "site:shopvida.com",
      "query_suffix": "site:shopvida.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/vida-co/3d8db1ed86.webp",
      "alt": "VIDA // Custom Made For You -",
      "source_url": "https://blog.shopvida.com/2019/10/13/vida-custom-made-for-you-2/",
      "image_url": "https://i0.wp.com/blog.shopvida.com/wp-content/uploads/2019/08/pandora-email_2-copy.jpg?resize=600%2C562&ssl=1",
      "width": 600,
      "height": 562,
      "bytes": 283469,
      "query": "site:shopvida.com blog",
      "query_suffix": "site:shopvida.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/vida-co/4f74886909.webp",
      "alt": "Flu and RSV Prevention: Best Masks for Protection This Winter",
      "source_url": "https://blog.shopvida.com/2024/12/03/flu-and-rsv-prevention-the-best-masks-for-protection-this-winter/",
      "image_url": "https://blog.shopvida.com/wp-content/uploads/2024/12/pexels-uriel-mont-6280958.jpg",
      "width": 6000,
      "height": 4000,
      "bytes": 4020014,
      "query": "site:shopvida.com",
      "query_suffix": "site:shopvida.com"
    }
  ],
  "font_resources": [
    {
      "family": "Assistant",
      "google_fonts_url": "https://fonts.google.com/specimen/Assistant"
    },
    {
      "family": "Assistant",
      "google_fonts_url": "https://fonts.google.com/specimen/Assistant"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Assistant&family=Assistant&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/vida-co",
  "agent_instructions": "You are designing or implementing in VIDA & Co.'s brand identity.\n\n# Brand profile\n- Company: VIDA & Co.\n- Source: http://www.shopvida.com\n- Color scheme: light\n\n# Colors\n- primary: #334FB4\n- secondary: #373F47\n- accent: #121212\n- background: #FFFFFF\n- textPrimary: #121212\n- link: #606A72\n\n# Typography\n- primary: Assistant — https://fonts.google.com/specimen/Assistant\n- heading: Assistant — https://fonts.google.com/specimen/Assistant\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Assistant&family=Assistant&display=swap\">\n\n# UI Components\n- input: background=#FFFFFF, textColor=#000000, borderColor=#606A72, borderRadius=0px, shadow=none\n- buttonPrimary: background=#121212, textColor=#FFFFFF, borderRadius=0px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#334FB4, borderColor=#334FB4, borderRadius=6px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: health-conscious consumers\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/vida-co.json",
  "page_markdown": "# VIDA & Co. Brand Identity\n\nA complete profile of **VIDA & Co.**'s visual system — colors, typography, components, and personality — extracted from http://www.shopvida.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/vida-co\n- Machine-readable JSON: https://characterquilt.com/branding/vida-co.json\n- Per-page llms.txt: https://characterquilt.com/branding/vida-co/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #334FB4 |\n| Accent | #121212 |\n| Body Font | Assistant |\n| Heading Font | Assistant |\n\n## Color Palette\n\n- primary: #334FB4\n- secondary: #373F47\n- accent: #121212\n- background: #FFFFFF\n- textPrimary: #121212\n- link: #606A72\n\n## Typography\n\n- primary: Assistant — https://fonts.google.com/specimen/Assistant\n- heading: Assistant — https://fonts.google.com/specimen/Assistant\n\n## Visual Assets\n\n- Logo: https://shopvida.com/cdn/shop/files/vida-3000.png?v=1759503364&width=600\n- Favicon: https://shopvida.com/cdn/shop/files/vida-v-favicon-white-on-black.svg?crop=center&height=32&v=1759503417&width=32\n- Social card (og:image): https://shopvida.com/cdn/shop/files/vida-litespun.jpg?v=1759587876&width=1200\n\n## UI Components\n\n- input: background=#FFFFFF, textColor=#000000, borderColor=#606A72, borderRadius=0px, shadow=none\n- buttonPrimary: background=#121212, textColor=#FFFFFF, borderRadius=0px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#334FB4, borderColor=#334FB4, borderRadius=6px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: health-conscious consumers\n\n## VIDA & Co. Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Lidocaine & Arnica Pain Patches? Yes, please! -**\n  - Image: https://i0.wp.com/blog.shopvida.com/wp-content/uploads/2025/12/VIDA-pain-Patch.jpeg?fit=6000%2C4000&ssl=1\n  - Source: https://blog.shopvida.com/2025/12/04/lidocaine-arnica-pain-patches-yes-please/\n- **Wellness • zero waste • global impact**\n  - Image: https://i0.wp.com/blog.shopvida.com/wp-content/uploads/2026/02/vida-terracycle-abstract.jpg?fit=450%2C223&ssl=1\n  - Source: https://blog.shopvida.com/\n- **Wellness • zero waste • global impact**\n  - Image: https://i0.wp.com/blog.shopvida.com/wp-content/uploads/2026/01/individuals-liz.jpg?fit=450%2C600&ssl=1\n  - Source: https://blog.shopvida.com/\n- **Health & Safety Archives -**\n  - Image: https://i0.wp.com/blog.shopvida.com/wp-content/uploads/2026/01/individuals-liz.jpg?fit=4284%2C5712&ssl=1\n  - Source: https://blog.shopvida.com/category/health-safety/\n- **VIDA // Custom Made For You -**\n  - Image: https://i0.wp.com/blog.shopvida.com/wp-content/uploads/2019/08/pandora-email_2-copy.jpg?resize=600%2C562&ssl=1\n  - Source: https://blog.shopvida.com/2019/10/13/vida-custom-made-for-you-2/\n- **Flu and RSV Prevention: Best Masks for Protection This Winter**\n  - Image: https://blog.shopvida.com/wp-content/uploads/2024/12/pexels-uriel-mont-6280958.jpg\n  - Source: https://blog.shopvida.com/2024/12/03/flu-and-rsv-prevention-the-best-masks-for-protection-this-winter/\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Assistant\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Arial\",\n      \"role\": \"unknown\"\n    },\n    {\n      \"family\": \"Helvetica\",\n      \"role\": \"unknown\"\n    },\n    {\n      \"family\": \"Poppins\",\n      \"role\": \"unknown\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#334FB4\",\n    \"secondary\": \"#373F47\",\n    \"accent\": \"#121212\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#121212\",\n    \"link\": \"#606A72\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Assistant\",\n      \"heading\": \"Assistant\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Assistant\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Assistant\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Assistant\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"40px\",\n      \"h2\": \"24px\",\n      \"body\": \"13px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"3px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#000000\",\n      \"borderColor\": \"#606A72\",\n      \"borderRadius\": \"0px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"0px\",\n        \"topRight\": \"0px\",\n        \"bottomRight\": \"0px\",\n        \"bottomLeft\": \"0px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#121212\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderRadius\": \"0px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"0px\",\n        \"topRight\": \"0px\",\n        \"bottomRight\": \"0px\",\n        \"bottomLeft\": \"0px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#334FB4\",\n      \"borderColor\": \"#334FB4\",\n      \"borderRadius\": \"6px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"6px\",\n        \"topRight\": \"6px\",\n        \"bottomRight\": \"6px\",\n        \"bottomLeft\": \"6px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://shopvida.com/cdn/shop/files/vida-3000.png?v=1759503364&width=600\",\n    \"favicon\": \"https://shopvida.com/cdn/shop/files/vida-v-favicon-white-on-black.svg?crop=center&height=32&v=1759503417&width=32\",\n    \"ogImage\": \"https://shopvida.com/cdn/shop/files/vida-litespun.jpg?v=1759587876&width=1200\",\n    \"logoHref\": \"/\",\n    \"logoAlt\": \"VIDA\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 2,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, matches the brand name 'VIDA', and links to the homepage.\",\n    \"confidence\": 0.95,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 1,\n      \"text\": \"Check out\",\n      \"reasoning\": \"Button #1 ('Check out') is likely the primary CTA due to its action-oriented text and dark background color, which stands out against the light theme of the site.\"\n    },\n    \"secondary\": {\n      \"index\": 0,\n      \"text\": \"Sign up\",\n      \"reasoning\": \"Button #0 ('Sign up') serves as a secondary action with a lighter background and border, contrasting with the primary button's dark color.\"\n    },\n    \"confidence\": 0.9\n  },\n  \"personality\": {\n    \"tone\": \"modern\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"health-conscious consumers\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.9,\n    \"colors\": 0.9,\n    \"overall\": 0.9\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, matches the brand name 'VIDA', and links to the homepage.\",\n        \"confidence\": 0.95\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}