# VIDA & Co. Brand Identity A complete profile of **VIDA & Co.**'s visual system — colors, typography, components, and personality — extracted from http://www.shopvida.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/vida-co - Machine-readable JSON: https://characterquilt.com/branding/vida-co.json - Per-page llms.txt: https://characterquilt.com/branding/vida-co/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #334FB4 | | Accent | #121212 | | Body Font | Assistant | | Heading Font | Assistant | ## Color Palette - primary: #334FB4 - secondary: #373F47 - accent: #121212 - background: #FFFFFF - textPrimary: #121212 - link: #606A72 ## Typography - primary: Assistant — https://fonts.google.com/specimen/Assistant - heading: Assistant — https://fonts.google.com/specimen/Assistant ## Visual Assets - Logo: https://shopvida.com/cdn/shop/files/vida-3000.png?v=1759503364&width=600 - Favicon: https://shopvida.com/cdn/shop/files/vida-v-favicon-white-on-black.svg?crop=center&height=32&v=1759503417&width=32 - Social card (og:image): https://shopvida.com/cdn/shop/files/vida-litespun.jpg?v=1759587876&width=1200 ## UI Components - input: background=#FFFFFF, textColor=#000000, borderColor=#606A72, borderRadius=0px, shadow=none - buttonPrimary: background=#121212, textColor=#FFFFFF, borderRadius=0px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#334FB4, borderColor=#334FB4, borderRadius=6px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: health-conscious consumers ## VIDA & Co. Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Lidocaine & Arnica Pain Patches? Yes, please! -** - Image: https://i0.wp.com/blog.shopvida.com/wp-content/uploads/2025/12/VIDA-pain-Patch.jpeg?fit=6000%2C4000&ssl=1 - Source: https://blog.shopvida.com/2025/12/04/lidocaine-arnica-pain-patches-yes-please/ - **Wellness • zero waste • global impact** - Image: https://i0.wp.com/blog.shopvida.com/wp-content/uploads/2026/02/vida-terracycle-abstract.jpg?fit=450%2C223&ssl=1 - Source: https://blog.shopvida.com/ - **Wellness • zero waste • global impact** - Image: https://i0.wp.com/blog.shopvida.com/wp-content/uploads/2026/01/individuals-liz.jpg?fit=450%2C600&ssl=1 - Source: https://blog.shopvida.com/ - **Health & Safety Archives -** - Image: https://i0.wp.com/blog.shopvida.com/wp-content/uploads/2026/01/individuals-liz.jpg?fit=4284%2C5712&ssl=1 - Source: https://blog.shopvida.com/category/health-safety/ - **VIDA // Custom Made For You -** - Image: https://i0.wp.com/blog.shopvida.com/wp-content/uploads/2019/08/pandora-email_2-copy.jpg?resize=600%2C562&ssl=1 - Source: https://blog.shopvida.com/2019/10/13/vida-custom-made-for-you-2/ - **Flu and RSV Prevention: Best Masks for Protection This Winter** - Image: https://blog.shopvida.com/wp-content/uploads/2024/12/pexels-uriel-mont-6280958.jpg - Source: https://blog.shopvida.com/2024/12/03/flu-and-rsv-prevention-the-best-masks-for-protection-this-winter/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Assistant", "role": "body" }, { "family": "Arial", "role": "unknown" }, { "family": "Helvetica", "role": "unknown" }, { "family": "Poppins", "role": "unknown" } ], "colors": { "primary": "#334FB4", "secondary": "#373F47", "accent": "#121212", "background": "#FFFFFF", "textPrimary": "#121212", "link": "#606A72" }, "typography": { "fontFamilies": { "primary": "Assistant", "heading": "Assistant" }, "fontStacks": { "heading": [ "Assistant", "sans-serif" ], "body": [ "Assistant", "sans-serif" ], "paragraph": [ "Assistant", "sans-serif" ] }, "fontSizes": { "h1": "40px", "h2": "24px", "body": "13px" } }, "spacing": { "baseUnit": 4, "borderRadius": "3px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#000000", "borderColor": "#606A72", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#121212", "textColor": "#FFFFFF", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#334FB4", "borderColor": "#334FB4", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" } }, "images": { "logo": "https://shopvida.com/cdn/shop/files/vida-3000.png?v=1759503364&width=600", "favicon": "https://shopvida.com/cdn/shop/files/vida-v-favicon-white-on-black.svg?crop=center&height=32&v=1759503417&width=32", "ogImage": "https://shopvida.com/cdn/shop/files/vida-litespun.jpg?v=1759587876&width=1200", "logoHref": "/", "logoAlt": "VIDA" }, "__llm_logo_reasoning": { "selectedIndex": 2, "reasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'VIDA', and links to the homepage.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Check out", "reasoning": "Button #1 ('Check out') is likely the primary CTA due to its action-oriented text and dark background color, which stands out against the light theme of the site." }, "secondary": { "index": 0, "text": "Sign up", "reasoning": "Button #0 ('Sign up') serves as a secondary action with a lighter background and border, contrasting with the primary button's dark color." }, "confidence": 0.9 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "health-conscious consumers" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'VIDA', and links to the homepage.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```