# Videopixie Brand Identity

A complete profile of **Videopixie**'s visual system — colors, typography, components, and personality — extracted from http://videopixie.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/videopixie
- Machine-readable JSON: https://characterquilt.com/branding/videopixie.json
- Per-page llms.txt: https://characterquilt.com/branding/videopixie/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0F92B1 |
| Accent | #FA5B5A |
| Body Font | Open Sans |
| Heading Font | Montserrat |

## Color Palette

- primary: #0F92B1
- accent: #FA5B5A
- background: #FFFFFF
- textPrimary: #F16969
- link: #F16969

## Typography

- primary: Open Sans — https://fonts.google.com/specimen/Open+Sans
- heading: Montserrat — https://fonts.google.com/specimen/Montserrat

## Visual Assets

- Logo: https://videopixie.com/st/images/logo_text_and_pixie.png
- Favicon: https://videopixie.com/st/fav/apple-touch-icon-57x57.png
- Social card (og:image): https://s3.amazonaws.com/our.s3.videopixie.com/og_tags/og_fb_home.jpg

## UI Components

- buttonPrimary: background=#FA5B5A, textColor=#FFFFFF, borderRadius=10px, shadow=none
- buttonSecondary: background=#279EBA, textColor=#FFFFFF, borderRadius=6px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: creatives and video professionals

## Videopixie Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Video Production by HAK Vision in New Jersey, USA | Videopixie**
  - Image: https://i.vimeocdn.com/player/699738?sig=7e6e7cfc5370de511c1a7b809200a11bbe1ecf9677648ae11ee3a474fa26906f&v=1
  - Source: https://www.videopixie.com/creator/HAKVision
- **Video Production by Dan Abrams in Closter, NJ 07624, USA | Videopixie**
  - Image: https://img.youtube.com/vi/S5kz_w7FAM8/0.jpg
  - Source: https://www.videopixie.com/creator/danabrams
- **FONT AWESOME | Fa Fa-Bakery**
  - Image: https://i.vimeocdn.com/video/599015792-1277e55fddaf69b94853053661bd71d7a0ceb842a1f1ce3bc2a7fc19793e81c9-d?f=webp
  - Source: https://www.videopixie.com/creator/knoxavenue
- **Benchmark of 100 crowdfunding videos reveals what works, what doesn't and  how much to spend**
  - Image: https://s3.amazonaws.com/our.s3.videopixie.com/blog/Crowdfunding_Fig+12+-+Narration.png
  - Source: https://www.videopixie.com/blog/crowdfunding-video-cost-benchmark-what-works-how-much-to-spend
- **Discover Long Island Off Season Commercial**
  - Image: https://i.vimeocdn.com/video/670544158-257cc362eafb54de533c61f729a9428293e926c42815087da42a71eb27bf2b38-d?f=webp
  - Source: https://www.videopixie.com/creator/LNCProductions
- **Benchmark of 100 crowdfunding videos reveals what works, what doesn't and  how much to spend**
  - Image: https://s3.amazonaws.com/our.s3.videopixie.com/blog/Crowdfunding_Fig+11+-+Image+quality.jpg
  - Source: https://www.videopixie.com/blog/crowdfunding-video-cost-benchmark-what-works-how-much-to-spend

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Montserrat",
      "role": "heading"
    },
    {
      "family": "Open Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0F92B1",
    "accent": "#FA5B5A",
    "background": "#FFFFFF",
    "textPrimary": "#F16969",
    "link": "#F16969"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Open Sans",
      "heading": "Montserrat"
    },
    "fontStacks": {
      "heading": [
        "Montserrat",
        "sans-serif"
      ],
      "body": [
        "Open Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Open Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "44px",
      "h2": "29px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FA5B5A",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#279EBA",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://videopixie.com/st/images/logo_text_and_pixie.png",
    "favicon": "https://videopixie.com/st/fav/apple-touch-icon-57x57.png",
    "ogImage": "https://s3.amazonaws.com/our.s3.videopixie.com/og_tags/og_fb_home.jpg",
    "logoHref": "/",
    "logoAlt": "Videopixie"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Videopixie' with a source URL indicating it is the main logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 12,
      "text": "Get Started!",
      "reasoning": "Button #0 with text 'Get Started!' is the primary CTA due to its vibrant red/orange color (#FA5B5A) and action-oriented text, making it stand out as the main call-to-action."
    },
    "secondary": {
      "index": 9,
      "text": "Sign up as a creator",
      "reasoning": "Button #1 with text 'Sign up as a creator' is selected as secondary due to its distinct blue color (#279EBA), which is different from the primary button's color group, and its supportive action text."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "creatives and video professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Videopixie' with a source URL indicating it is the main logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```