# View3 Brand Identity

A complete profile of **View3**'s visual system — colors, typography, components, and personality — extracted from http://view3.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/view3
- Machine-readable JSON: https://characterquilt.com/branding/view3.json
- Per-page llms.txt: https://characterquilt.com/branding/view3/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #009FE3 |
| Accent | #009FE3 |
| Body Font | Roboto |
| Heading Font | Cardo |

## Color Palette

- primary: #009FE3
- secondary: #69727D
- accent: #009FE3
- background: #FFFFFF
- textPrimary: #000000
- link: #1767F3

## Typography

- primary: Roboto — https://fonts.google.com/specimen/Roboto
- heading: Cardo — https://fonts.google.com/specimen/Cardo

## Visual Assets

- Logo: https://view3.com/wp-content/uploads/2020/05/cropped-VIEW3_Agentur_Logo.png
- Favicon: https://view3.com/wp-content/uploads/2020/05/cropped-favicon_view3-32x32.png

## UI Components

- buttonPrimary: background=#009FE3, textColor=#FFFFFF, borderRadius=0px, shadow=rgba(31, 32, 68, 0.16) 0px 16px 48px 0px
- buttonSecondary: background=transparent, textColor=#009FE3, borderColor=#009FE3, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking digital product solutions

## View3 Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **VIEW3 – Agentur rund um digitale Produkte**
  - Image: https://view3.com/wp-content/uploads/2020/06/cropped-shutterstock_774009862.png
  - Source: https://view3.com/
- **VIEW3 – Agentur rund um digitale Produkte**
  - Image: https://view3.com/wp-content/uploads/2022/06/222_L1_thumbnail.jpg
  - Source: https://view3.com/
- **VIEW3 – Agentur rund um digitale Produkte**
  - Image: https://view3.com/wp-content/uploads/2020/05/ux_design.jpg
  - Source: https://view3.com/
- **VIEW3 – Agentur rund um digitale Produkte**
  - Image: https://view3.com/wp-content/uploads/2020/05/technologie_laufenderbetrieb.jpg
  - Source: https://view3.com/
- **VIEW3 – Agentur rund um digitale Produkte**
  - Image: https://view3.com/wp-content/uploads/2020/05/ueberuns.jpg
  - Source: https://view3.com/
- **VIEW3 – Agentur rund um digitale Produkte**
  - Image: https://view3.com/wp-content/uploads/2020/05/strategie_organisation.jpg
  - Source: https://view3.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Cardo",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#009FE3",
    "secondary": "#69727D",
    "accent": "#009FE3",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#1767F3"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Cardo"
    },
    "fontStacks": {
      "heading": [
        "Cardo",
        "serif"
      ],
      "body": [
        "Roboto",
        "sans-serif"
      ],
      "paragraph": [
        "Roboto",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "66px",
      "h2": "66px",
      "body": "27px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#009FE3",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "rgba(31, 32, 68, 0.16) 0px 16px 48px 0px"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#009FE3",
      "borderColor": "#009FE3",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://view3.com/wp-content/uploads/2020/05/cropped-VIEW3_Agentur_Logo.png",
    "favicon": "https://view3.com/wp-content/uploads/2020/05/cropped-favicon_view3-32x32.png",
    "ogImage": null,
    "logoHref": "https://view3.com/",
    "logoAlt": "VIEW3"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'VIEW3'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Sprechen Sie mit uns!",
      "reasoning": "Button #0 has a vibrant blue background (#009FE3), which is the primary brand color, and the text 'Sprechen Sie mit uns!' suggests a strong call to action."
    },
    "secondary": {
      "index": 1,
      "text": "Weiter zu Technologie & laufender Betrieb",
      "reasoning": "Button #1 is transparent with a blue border, making it a suitable secondary button as it contrasts with the primary button's solid color."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses seeking digital product solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'VIEW3'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```