# Vinco Brand Identity

A complete profile of **Vinco**'s visual system — colors, typography, components, and personality — extracted from https://www.vincoed.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/vinco
- Machine-readable JSON: https://characterquilt.com/branding/vinco.json
- Per-page llms.txt: https://characterquilt.com/branding/vinco/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #20AD96 |
| Accent | #20AD96 |
| Body Font | Gilroy |
| Heading Font | Gilroy |

## Color Palette

- primary: #20AD96
- secondary: #7676A5
- accent: #20AD96
- background: #FFFFFF
- textPrimary: #696969
- link: #3F3A64

## Typography

- primary: Gilroy — https://fonts.google.com/specimen/Gilroy
- heading: Gilroy — https://fonts.google.com/specimen/Gilroy

## Visual Assets

- Logo: https://www.vincoed.com/assets/images/vinco-logo-md.png
- Favicon: https://www.vincoed.com/assets/images/about/vinco_isotipo.png

## UI Components

- buttonPrimary: background=#20AD96, textColor=#FFFFFF, borderColor=#20AD96, borderRadius=5px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: corporate clients and educational institutions

## Vinco Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Vinco: Empleos**
  - Image: https://www.vincoed.com/assets/images/socios-educativos/empresas/EmpresaBCertificada_Logo2021_Blanco.png
  - Source: https://www.vincoed.com/empleos
- **Vinco: Sobre nosotros**
  - Image: https://www.vincoed.com/assets/images/team/3_Nosotros.jpg
  - Source: https://www.vincoed.com/sobre-nosotros
- **Vinco: Sobre nosotros**
  - Image: https://www.vincoed.com/assets/images/team/1_Nosotros.jpg
  - Source: https://www.vincoed.com/sobre-nosotros
- **Vinco | Plataforma de capacitación y beneficios educativos para la  retención laboral**
  - Image: https://www.vincoed.com/assets/images/home/vinco-home.png
  - Source: https://www.vincoed.com/
- **Vinco: Sobre nosotros**
  - Image: https://cdn.vincoed.com/vincoed-web/3.Nosotros.png
  - Source: https://www.vincoed.com/sobre-nosotros
- **Vinco: Sobre nosotros**
  - Image: https://cdn.vincoed.com/vincoed-web/4.Nosotros.png
  - Source: https://vincoed.com/sobre-nosotros

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Gilroy",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#20AD96",
    "secondary": "#7676A5",
    "accent": "#20AD96",
    "background": "#FFFFFF",
    "textPrimary": "#696969",
    "link": "#3F3A64"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Gilroy",
      "heading": "Gilroy"
    },
    "fontStacks": {
      "heading": [
        "Gilroy"
      ],
      "body": [
        "Gilroy"
      ],
      "paragraph": [
        "Gilroy"
      ]
    },
    "fontSizes": {
      "h1": "63px",
      "h2": "34px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#20AD96",
      "textColor": "#FFFFFF",
      "borderColor": "#20AD96",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.vincoed.com/assets/images/vinco-logo-md.png",
    "favicon": "https://www.vincoed.com/assets/images/about/vinco_isotipo.png",
    "ogImage": null,
    "logoHref": "#",
    "logoAlt": "Vinco logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Vinco', and has a source URL that includes 'vinco-logo'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "¡Haz clic aquí!",
      "reasoning": "Button #0 has vibrant brand color #20AD96, action-oriented text '¡Haz clic aquí!', and is styled as a primary button with classes like 'btn-primary'."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "All buttons share the same background color #20AD96, making it impossible to select a secondary button with a different color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "corporate clients and educational institutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Vinco', and has a source URL that includes 'vinco-logo'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```