# Visly Brand Identity A complete profile of **Visly**'s visual system — colors, typography, components, and personality — extracted from https://visly.app. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/visly - Machine-readable JSON: https://characterquilt.com/branding/visly.json - Per-page llms.txt: https://characterquilt.com/branding/visly/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #697485 | | Accent | #4D49FC | | Body Font | Figma Sans | | Heading Font | SF Pro Display | ## Color Palette - primary: #697485 - secondary: #F3FFE3 - accent: #4D49FC - background: #FFFFFF - textPrimary: #000000 - link: #4D49FC ## Typography - primary: Figma Sans — https://fonts.google.com/specimen/Figma+Sans - heading: SF Pro Display — https://fonts.google.com/specimen/SF+Pro+Display ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22480%22%20height%3D%22720%22%20fill%3D%22none%22%20viewBox%3D%220%200%20480%20720%22%20aria-label%3D%22Homepage%22%20class%3D%22fig-7vzs6a%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22%2324CB71%22%20d%3D%22M0%20600c0-66.274%2053.726-120%20120-120h120v120c0%2066.274-53.726%20120-120%20120S0%20666.274%200%20600%22%20style%3D%22fill%3A%20rgb(36%2C%20203%2C%20113)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%23FF7237%22%20d%3D%22M240%200v240h120c66.274%200%20120-53.726%20120-120S426.274%200%20360%200z%22%20style%3D%22fill%3A%20rgb(255%2C%20114%2C%2055)%20!important%3B%22%2F%3E%3Ccircle%20cx%3D%22359%22%20cy%3D%22360%22%20r%3D%22120%22%20fill%3D%22%2300B6FF%22%20style%3D%22fill%3A%20rgb(0%2C%20182%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%23FF3737%22%20d%3D%22M0%20120c0%2066.274%2053.726%20120%20120%20120h120V0H120C53.726%200%200%2053.726%200%20120%22%20style%3D%22fill%3A%20rgb(255%2C%2055%2C%2055)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%23874FFF%22%20d%3D%22M0%20360c0%2066.274%2053.726%20120%20120%20120h120V240H120C53.726%20240%200%20293.726%200%20360%22%20style%3D%22fill%3A%20rgb(135%2C%2079%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E - Favicon: https://static.figma.com/app/icon/2/icon-128.png - Social card (og:image): https://cdn.sanity.io/images/599r6htc/regionalized/342e17642c7afa81206490b0dd21c3e5724ae040-2400x1260.png?w=1200&q=70&fit=max&auto=format ## UI Components - buttonPrimary: background=#4D49FC, textColor=#FFFFFF, borderRadius=8px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=8px, shadow=rgb(0, 0, 0) 0px 0px 0px 1px inset ## Brand Personality Tone: modern · Energy: high · Audience: design professionals ## Visly Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **How Zinnia used Visily to create the wireframes of their MVP in less than 24 hours - Visily** - Image: https://www.visily.ai/wp-content/uploads/2023/03/Zinnia-Thumbnail-2.png - Source: https://www.visily.ai/blog/how-zinnia-used-visily-to-create-the-wireframes-of-their-mvp-in-less-than-24-hours/ - **𝙑𝙞𝙨𝙡𝙮 𝘾𝙧𝙚𝙖𝙩𝙞𝙣𝙚 𝙈𝙤𝙣𝙤𝙝𝙮𝙙𝙧𝙖𝙩𝙚 𝙋𝙤𝙬𝙙𝙚𝙧 | USA GYM SUPPLEMENT CENTER BD | BODYBUILDING - YouTube** - Image: https://i.ytimg.com/vi/BfmgNPSIZnA/hqdefault.jpg - Source: https://www.youtube.com/watch?v=BfmgNPSIZnA - **Visly for Google Chrome - Extension Download** - Image: https://images.sftcdn.net/images/t_app-cover-s,f_auto/p/e885b941-9c17-4696-b72e-3d1585796b4a/205652219/visly-screenshot - Source: https://visly.en.softonic.com/chrome/extension - **How Zinnia used Visily to create the wireframes of their MVP in less than 24 hours - Visily** - Image: https://www.visily.ai/wp-content/uploads/2023/03/the-final-2-1024x731.png - Source: https://www.visily.ai/blog/how-zinnia-used-visily-to-create-the-wireframes-of-their-mvp-in-less-than-24-hours/ - **Visly - Company Information | YCDB - The Y Combinator Database** - Image: https://ycdb-prod-media.s3.amazonaws.com/screenshots_v4/72fe93fa-1582-44bb-be6d-0c211db68a9f.jpg - Source: https://www.ycdb.co/company/visly ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Figma Sans", "role": "body" }, { "family": "SF Pro Display", "role": "heading" }, { "family": "Figma Mono", "role": "monospace" } ], "colors": { "primary": "#697485", "secondary": "#F3FFE3", "accent": "#4D49FC", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#4D49FC" }, "typography": { "fontFamilies": { "primary": "Figma Sans", "heading": "SF Pro Display" }, "fontStacks": { "heading": [ "figmaSans", "figmaSans Fallback", "SF Pro Display", "system-ui", "helvetica", "sans-serif" ], "body": [ "figmaSans", "figmaSans Fallback", "SF Pro Display", "system-ui", "helvetica", "sans-serif" ], "paragraph": [ "figmaSans", "figmaSans Fallback", "SF Pro Display", "system-ui", "helvetica", "sans-serif" ] }, "fontSizes": { "h1": "86px", "h2": "18px", "body": "20px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "buttonPrimary": { "background": "#4D49FC", "textColor": "#FFFFFF", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#000000", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "rgb(0, 0, 0) 0px 0px 0px 1px inset" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22480%22%20height%3D%22720%22%20fill%3D%22none%22%20viewBox%3D%220%200%20480%20720%22%20aria-label%3D%22Homepage%22%20class%3D%22fig-7vzs6a%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22%2324CB71%22%20d%3D%22M0%20600c0-66.274%2053.726-120%20120-120h120v120c0%2066.274-53.726%20120-120%20120S0%20666.274%200%20600%22%20style%3D%22fill%3A%20rgb(36%2C%20203%2C%20113)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%23FF7237%22%20d%3D%22M240%200v240h120c66.274%200%20120-53.726%20120-120S426.274%200%20360%200z%22%20style%3D%22fill%3A%20rgb(255%2C%20114%2C%2055)%20!important%3B%22%2F%3E%3Ccircle%20cx%3D%22359%22%20cy%3D%22360%22%20r%3D%22120%22%20fill%3D%22%2300B6FF%22%20style%3D%22fill%3A%20rgb(0%2C%20182%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%23FF3737%22%20d%3D%22M0%20120c0%2066.274%2053.726%20120%20120%20120h120V0H120C53.726%200%200%2053.726%200%20120%22%20style%3D%22fill%3A%20rgb(255%2C%2055%2C%2055)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%23874FFF%22%20d%3D%22M0%20360c0%2066.274%2053.726%20120%20120%20120h120V240H120C53.726%20240%200%20293.726%200%20360%22%20style%3D%22fill%3A%20rgb(135%2C%2079%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E", "favicon": "https://static.figma.com/app/icon/2/icon-128.png", "ogImage": "https://cdn.sanity.io/images/599r6htc/regionalized/342e17642c7afa81206490b0dd21c3e5724ae040-2400x1260.png?w=1200&q=70&fit=max&auto=format", "logoHref": "https://www.figma.com/", "logoAlt": "Homepage" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Figma'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 3, "text": "Get started", "reasoning": "Button #3 uses the vibrant brand color #4D49FC and has action-oriented text 'Get started', making it the primary CTA." }, "secondary": { "index": 4, "text": "Contact sales", "reasoning": "Button #4 has a different background color (#FFFFFF) and serves a secondary action 'Contact sales'." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "high", "targetAudience": "design professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Figma'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```