# voize Brand Identity

A complete profile of **voize**'s visual system — colors, typography, components, and personality — extracted from https://voize.de/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/voize
- Machine-readable JSON: https://characterquilt.com/branding/voize.json
- Per-page llms.txt: https://characterquilt.com/branding/voize/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1F2853 |
| Accent | #1F2853 |
| Body Font | Season Sans |
| Heading Font | Season Mix |

## Color Palette

- primary: #1F2853
- secondary: #FCC184
- accent: #1F2853
- background: #FFF9F1
- textPrimary: #1F2853
- link: #1F2853

## Typography

- primary: Season Sans — https://fonts.google.com/specimen/Season+Sans
- heading: Season Mix — https://fonts.google.com/specimen/Season+Mix

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22100%25%22%20viewBox%3D%220%200%2063%2016%22%20fill%3D%22none%22%20class%3D%22u-svg%22%20data-fc-idx%3D%220%22%3E%3Cg%20clip-path%3D%22url(%23clip0_2014_686)%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cpath%20d%3D%22M0%200.233398H3.19028L7.04761%2010.2103C7.14622%2010.4829%207.29123%2010.6163%207.49425%2010.6163C7.69727%2010.6163%207.83648%2010.4829%207.91769%2010.2103L11.746%200.233398H14.8783L8.99078%2014.8507H5.88751L0%200.233398Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(31%2C%2040%2C%2083)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M17.6044%2014.1126C16.5429%2013.463%2015.7077%2012.5639%2015.0986%2011.4154C14.4896%2010.2669%2014.1821%208.97338%2014.1821%207.54065C14.1821%206.10793%2014.4838%204.82022%2015.0986%203.67172C15.7077%202.52322%2016.5429%201.62414%2017.6044%200.974485C18.6659%200.324828%2019.8492%200%2021.1427%200H22.3318C23.6253%200%2024.8087%200.324828%2025.8701%200.974485C26.9316%201.62414%2027.7727%202.52322%2028.3818%203.67172C28.9908%204.82022%2029.2982%206.11373%2029.2982%207.54065C29.2982%208.96758%2028.9966%2010.2611%2028.3992%2011.4154C27.8017%2012.5639%2026.9606%2013.463%2025.8933%2014.1126C24.8203%2014.7623%2023.6369%2015.0813%2022.3434%2015.0813H21.1543C19.8608%2015.0813%2018.6775%2014.7565%2017.616%2014.1126H17.6044ZM24.2576%2011.804C24.8493%2011.3806%2025.3133%2010.7947%2025.6497%2010.0523C25.9862%209.30981%2026.1602%208.46873%2026.1602%207.54065C26.1602%206.61257%2025.992%205.7831%2025.6497%205.04644C25.3133%204.30977%2024.8493%203.72972%2024.2576%203.29469C23.666%202.85965%2023.0163%202.64503%2022.297%202.64503H21.1659C20.4525%202.64503%2019.797%202.85965%2019.2054%203.28308C18.6137%203.70652%2018.1497%204.28657%2017.8132%205.02324C17.4768%205.7599%2017.3028%206.60097%2017.3028%207.54646C17.3028%208.49194%2017.471%209.33301%2017.8132%2010.0697C18.1497%2010.8063%2018.6137%2011.3864%2019.2054%2011.8098C19.797%2012.2333%2020.4467%2012.4479%2021.1659%2012.4479H22.297C23.0105%2012.4479%2023.666%2012.2333%2024.2576%2011.8098V11.804Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(31%2C%2040%2C%2083)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M30.8008%200.233398H33.8751V14.8507H30.8008V0.233398Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(31%2C%2040%2C%2083)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M35.1506%2012.2694L42.8362%203.7137C42.9697%203.58029%2043.0567%203.44108%2043.0799%203.30767C43.1089%203.17425%2043.0799%203.05824%2042.9813%202.95964C42.8826%202.86103%2042.7376%202.81462%2042.5462%202.81462H35.6146V0.233398H47.6217V2.81462L39.965%2011.3704C39.849%2011.5038%2039.7794%2011.643%2039.7446%2011.7764C39.7156%2011.9098%2039.7446%2012.0258%2039.8142%2012.1244C39.8896%2012.223%2040.0288%2012.2694%2040.2202%2012.2694H48.0509V14.8507H35.1448V12.2694H35.1506Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(31%2C%2040%2C%2083)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M51.1021%208.39821C50.9455%208.54322%2050.8991%208.75204%2050.9571%209.02467C51.0731%209.66272%2051.2935%2010.2428%2051.6241%2010.7648C51.9548%2011.2869%2052.3666%2011.7045%2052.8712%2012.0235C53.3759%2012.3426%2053.9443%2012.505%2054.5824%2012.505H55.8585C56.6706%2012.505%2057.3724%2012.2613%2057.9583%2011.7799C58.5499%2011.2985%2058.9212%2010.7184%2059.0778%2010.0398H62.007C61.891%2010.9678%2061.5488%2011.8205%2060.9803%2012.592C60.4119%2013.3634%2059.6694%2013.9725%2058.7587%2014.4191C57.8481%2014.8658%2056.862%2015.0862%2055.8005%2015.0862H54.5824C53.3237%2015.0862%2052.1752%2014.7614%2051.1311%2014.1175C50.087%2013.4679%2049.2575%2012.563%2048.6543%2011.4029C48.0452%2010.2428%2047.7378%208.93766%2047.7378%207.48753C47.7378%206.03741%2048.0742%204.68589%2048.7529%203.54319C49.4315%202.40049%2050.29%201.52461%2051.3341%200.921362C52.3782%200.31231%2053.4513%200.00488281%2054.5534%200.00488281H55.8005C57.0012%200.00488281%2058.0801%200.31811%2059.0372%200.944564C59.9943%201.57102%2060.7599%202.41789%2061.3284%203.48518C61.8968%204.54668%2062.181%205.70678%2062.181%206.96549C62.181%207.35412%2062.1636%207.69055%2062.123%207.98058V8.18359H51.7981C51.4907%208.18359%2051.2587%208.2532%2051.1021%208.40401V8.39821ZM51.3167%205.55596C51.4443%205.74158%2051.6473%205.83439%2051.9374%205.83439H58.2309C58.5209%205.83439%2058.7413%205.74738%2058.8806%205.57337C59.0198%205.39935%2059.0604%205.17893%2058.9792%204.90631C58.7297%204.21025%2058.3179%203.6302%2057.7495%203.16616C57.181%202.70212%2056.5256%202.4701%2055.7889%202.4701H54.5708C53.8747%202.4701%2053.2309%202.67311%2052.6392%203.07915C52.0476%203.48518%2051.6009%204.07684%2051.2877%204.8483C51.1717%205.13833%2051.1775%205.37615%2051.3051%205.56177L51.3167%205.55596Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(31%2C%2040%2C%2083)%20!important%3B%22%2F%3E%3C%2Fg%3E%3Cdefs%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3CclipPath%20id%3D%22clip0_2014_686%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Crect%20width%3D%2262.1814%22%20height%3D%2215.0813%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(31%2C%2040%2C%2083)%20!important%3B%22%2F%3E%3C%2FclipPath%3E%3C%2Fdefs%3E%3C%2Fsvg%3E
- Favicon: https://cdn.prod.website-files.com/69bbf90e3c8f16b775c7ee11/69c3c339f19c67d3c8b78a5a_Favicon.jpg
- Social card (og:image): https://cdn.prod.website-files.com/69bbf90e3c8f16b775c7ee11/69c3c323221bace83254fe2b_open%20graph%20image.jpg

## UI Components

- buttonPrimary: background=#1F2853, textColor=#FFFFFF, borderRadius=8px, shadow=color(srgb 0.121569 0.156863 0.32549) 0px 0px 0px 1px inset
- buttonSecondary: background=#FCC184, textColor=#1F2853, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: Healthcare professionals

## voize Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Karriere bei voize – Pflege durch KI entlasten**
  - Image: https://cdn.prod.website-files.com/69bbf90e3c8f16b775c7ee11/69e656ca870e5364716dbf73_IMG_8720.jpg
  - Source: https://www.voize.de/karriere
- **voize zu Gast beim Pflege Digital Podcast**
  - Image: https://cdn.prod.website-files.com/62337ad9f214be7f2789001f/65d781c2d6266589a0e17b9b_website%20Pflege%20Digital%20Podcast.png
  - Source: https://www.voize.de/blog/voize-zu-gast-beim-pflege-digital-podcast
- **voize App entlastet Pflegekräfte**
  - Image: https://cdn.prod.website-files.com/62337ad9f214be7f2789001f/6331636bb98e3c1502dd477b_shutterstock_2163442449.jpg
  - Source: https://www.voize.de/blog/voize-app-entlastet-pflegekrafte
- **Neu: Gruppenangebote einfach einsprechen**
  - Image: https://cdn.prod.website-files.com/62337ad9f214be7f2789001f/699346405a51adecd6c501de_Mitarbeiterin_Fr-Stolz_Altenheimat-Fellbach_-Philipp-Paulus-Heim.jpg
  - Source: https://www.voize.de/blog/gruppenangebote-einfach-einsprechen
- **Auszeichnung mit dem KfW Award Gründen 2023**
  - Image: https://cdn.prod.website-files.com/62337ad9f214be7f2789001f/653a6741b36fe33183d051ef_23_10_19_Award_Gruenden_JonasWresch_0434-min.jpg
  - Source: https://www.voize.de/blog/voize-mit-kfw-award-grunden-2023-ausgezeichnet
- **brandeins berichtet über voize**
  - Image: https://cdn.prod.website-files.com/62337ad9f214be7f2789001f/62399da38fcdf903bd55889b_brandeins.jpeg
  - Source: https://www.voize.de/blog/brandeins

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Season Sans",
      "role": "body"
    },
    {
      "family": "Season Mix",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#1F2853",
    "secondary": "#FCC184",
    "accent": "#1F2853",
    "background": "#FFF9F1",
    "textPrimary": "#1F2853",
    "link": "#1F2853"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Season Sans",
      "heading": "Season Mix"
    },
    "fontStacks": {
      "heading": [
        "Season Mix",
        "Times New Roman",
        "sans-serif"
      ],
      "body": [
        "Season Sans",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Season Sans",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "41.8px",
      "body": "12.5px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1F2853",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "color(srgb 0.121569 0.156863 0.32549) 0px 0px 0px 1px inset"
    },
    "buttonSecondary": {
      "background": "#FCC184",
      "textColor": "#1F2853",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://cdn.prod.website-files.com/69bbf90e3c8f16b775c7ee11/69c3c339f19c67d3c8b78a5a_Favicon.jpg",
    "ogImage": "https://cdn.prod.website-files.com/69bbf90e3c8f16b775c7ee11/69c3c323221bace83254fe2b_open%20graph%20image.jpg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'voize'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Jetzt Demo buchen",
      "reasoning": "Button #0 'Jetzt Demo buchen' uses a vibrant brand color (#1F2853) and is action-oriented, making it the primary CTA."
    },
    "secondary": {
      "index": 5,
      "text": "Stationäre Pflege",
      "reasoning": "Button #5 'Stationäre Pflege' uses a different vibrant color (#FCC184) and serves as a secondary option."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "Healthcare professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'voize'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```