# Volta Brand Identity

A complete profile of **Volta**'s visual system — colors, typography, components, and personality — extracted from https://voltasoftware.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/volta
- Machine-readable JSON: https://characterquilt.com/branding/volta.json
- Per-page llms.txt: https://characterquilt.com/branding/volta/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #6449DB |
| Accent | #031320 |
| Body Font | Inter |
| Heading Font | Borna |

## Color Palette

- primary: #6449DB
- secondary: #3898EC
- accent: #031320
- background: #FFFFFF
- textPrimary: #031320
- link: #031320

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Borna — https://fonts.google.com/specimen/Borna

## Visual Assets

- Logo: https://cdn.prod.website-files.com/68adb896e3b9fbc1c609e8c3/68b9d8023a08863db8b22770_logo-volta.svg
- Favicon: https://cdn.prod.website-files.com/68adb896e3b9fbc1c609e8c3/68b84387b673119cd04a1d70_Favicon.jpg

## UI Components

- buttonPrimary: background=#031320, textColor=#FFFFFF, borderRadius=4.8px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#031320, borderRadius=4.8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## Volta Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Ressources B2B - Guides pour Distributeurs et Grossistes**
  - Image: https://cdn.prod.website-files.com/68b882f271facba2c7dca9f8/68f7542d6af95110f8152a8e_Volta6100%20(1).jpeg
  - Source: https://www.voltasoftware.com/ressources
- **Book a demo**
  - Image: https://cdn.prod.website-files.com/68adb896e3b9fbc1c609e8c3/68f8bb54ec698e8d9e62924a_image%20370.png
  - Source: https://www.voltasoftware.com/it/book-a-demo
- **Ressources B2B - Guides pour Distributeurs et Grossistes**
  - Image: https://cdn.prod.website-files.com/68b882f271facba2c7dca9f8/68f753ae473b2bed470fc8c3_Volta6618%20(1)%20(1).jpeg
  - Source: https://www.voltasoftware.com/ressources
- **Volta — Logiciel IA pour l'Administration des Ventes | Backoffice  Commercial Automatisé**
  - Image: https://cdn.prod.website-files.com/68adb896e3b9fbc1c609e8c3/68f4b89a4d5f59c90b8a36c6_FR.webp
  - Source: https://www.voltasoftware.com/
- **Volta — AI Software for Sales Administration | Backoffice Automation for  B2B Distributors**
  - Image: https://cdn.prod.website-files.com/68adb896e3b9fbc1c609e8c3/69cc84a374ef20818f6cd0dd_EH1.png
  - Source: https://www.voltasoftware.com/en
- **Volta Raises €6M from EMBLEM | Record Pre-Seed to Revolutionize European B2B**
  - Image: https://cdn.prod.website-files.com/68b882f271facba2c7dca9f8/68d38515de10c5b0e514c609_68d380e63c6fda9cd525415f_blog2.webp
  - Source: https://www.voltasoftware.com/en/resources/volta-6m-pre-seed-funding

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Borna",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#6449DB",
    "secondary": "#3898EC",
    "accent": "#031320",
    "background": "#FFFFFF",
    "textPrimary": "#031320",
    "link": "#031320"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Borna"
    },
    "fontStacks": {
      "heading": [
        "Borna",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "57.6px",
      "h2": "21.6px",
      "body": "16.8px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#031320",
      "textColor": "#FFFFFF",
      "borderRadius": "4.8px",
      "borderRadiusCorners": {
        "topLeft": "4.8px",
        "topRight": "4.8px",
        "bottomRight": "4.8px",
        "bottomLeft": "4.8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#031320",
      "borderRadius": "4.8px",
      "borderRadiusCorners": {
        "topLeft": "4.8px",
        "topRight": "4.8px",
        "bottomRight": "4.8px",
        "bottomLeft": "4.8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/68adb896e3b9fbc1c609e8c3/68b9d8023a08863db8b22770_logo-volta.svg",
    "favicon": "https://cdn.prod.website-files.com/68adb896e3b9fbc1c609e8c3/68b84387b673119cd04a1d70_Favicon.jpg",
    "ogImage": null,
    "logoHref": "/?r=0",
    "logoAlt": "Volta – retour à l’accueil"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 7,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Volta'. It is the most prominent logo fitting the brand identity.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Réserver une demo",
      "reasoning": "Button #0 is the primary CTA because it uses a dark, prominent color (#031320) and is labeled 'Réserver une demo', which is action-oriented and likely a key conversion point."
    },
    "secondary": {
      "index": 1,
      "text": "Réserver une demo",
      "reasoning": "Button #1 is selected as the secondary CTA because it has a different background color (#FFFFFF) and also offers the same action, 'Réserver une demo', but in a less prominent style."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Volta'. It is the most prominent logo fitting the brand identity.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```