# Voltair Brand Identity

A complete profile of **Voltair**'s visual system — colors, typography, components, and personality — extracted from https://voltairlabs.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/voltair
- Machine-readable JSON: https://characterquilt.com/branding/voltair.json
- Per-page llms.txt: https://characterquilt.com/branding/voltair/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FF4500 |
| Accent | #FF4500 |
| Body Font | Garet Regular |
| Heading Font | Garet Medium |

## Color Palette

- primary: #FF4500
- accent: #FF4500
- background: #FFFFFF
- textPrimary: #171717
- link: #0000EE

## Typography

- primary: Garet Regular — https://fonts.google.com/specimen/Garet+Regular
- heading: Garet Medium — https://fonts.google.com/specimen/Garet+Medium

## Visual Assets

- Favicon: https://framerusercontent.com/images/WKf4YKyPkOTDUtiYBvULTy3WqU.svg
- Social card (og:image): https://framerusercontent.com/images/ziwphpd2iZCLQVkCymg41KhqLE.svg

## UI Components

- buttonPrimary: background=#FF4500, textColor=#0000EE, borderRadius=6px, shadow=none
- buttonSecondary: background=#0F0F0F, textColor=#0000EE, borderRadius=6px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy professionals

## Voltair Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Voltair**
  - Image: https://framerusercontent.com/images/nYMRAzCSoXRJvGv5rpR614v008.png?width=4018&height=2678
  - Source: https://www.voltairlabs.com/
- **Voltair**
  - Image: https://framerusercontent.com/images/rarbjtbscrDgVNqlaOdtbusfeQ.png?width=1270&height=650
  - Source: https://www.voltairlabs.com/
- **Voltair**
  - Image: https://framerusercontent.com/images/aDm78TwOfLvXaBnDlQDyyw0ww.png?width=992&height=750
  - Source: https://www.voltairlabs.com/
- **Voltair**
  - Image: https://framerusercontent.com/images/t6JWJKoU0rtIjsS10YqcoN8Ze2U.png?width=740&height=558
  - Source: https://www.voltairlabs.com/
- **Voltair**
  - Image: https://framerusercontent.com/images/KUqGBgB5pJsGSb1twi13u7zfWg.png?width=740&height=558
  - Source: https://www.voltairlabs.com/
- **Voltair**
  - Image: https://framerusercontent.com/images/zNcOvkAWRrIPgzLE4EzDcBKG6j0.png?width=2776&height=1018
  - Source: https://www.voltairlabs.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Garet Regular",
      "role": "body"
    },
    {
      "family": "Garet Medium",
      "role": "heading"
    },
    {
      "family": "Geist Mono",
      "role": "monospace"
    },
    {
      "family": "Neue June Medium",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#FF4500",
    "accent": "#FF4500",
    "background": "#FFFFFF",
    "textPrimary": "#171717",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Garet Regular",
      "heading": "Garet Medium"
    },
    "fontStacks": {
      "heading": [
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Garet Regular",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "12px",
      "h2": "12px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FF4500",
      "textColor": "#0000EE",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#0F0F0F",
      "textColor": "#0000EE",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://framerusercontent.com/images/WKf4YKyPkOTDUtiYBvULTy3WqU.svg",
    "ogImage": "https://framerusercontent.com/images/ziwphpd2iZCLQVkCymg41KhqLE.svg"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a Call",
      "reasoning": "Button #0 'Book a Call' with a vibrant red/orange background (#FF4500) is likely the primary CTA due to its bright, attention-grabbing color and action-oriented text."
    },
    "secondary": {
      "index": 2,
      "text": "Book a Call",
      "reasoning": "Button #2 'Book a Call' has a different background color (#0F0F0F) and serves as a secondary option with a less vibrant appearance."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```