# Voltic Brand Identity A complete profile of **Voltic**'s visual system — colors, typography, components, and personality — extracted from https://volticshipping.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/voltic - Machine-readable JSON: https://characterquilt.com/branding/voltic.json - Per-page llms.txt: https://characterquilt.com/branding/voltic/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #0C056D | | Accent | #0C056D | | Body Font | Open Sans | | Heading Font | Open Sans | ## Color Palette - primary: #0C056D - accent: #0C056D - background: #FFFFFF - textPrimary: #000000 - link: #0C056D ## Typography - primary: Open Sans — https://fonts.google.com/specimen/Open+Sans - heading: Open Sans — https://fonts.google.com/specimen/Open+Sans ## Visual Assets - Logo: https://images.squarespace-cdn.com/content/v1/66e1c393081ba744690ac718/8ed61b34-67f2-4c53-8b55-db3530998f09/Blue+logo+-+no+background.png?format=1500w - Favicon: https://images.squarespace-cdn.com/content/v1/66e1c393081ba744690ac718/54a8d649-47cd-4898-a296-8e0f504291cc/favicon.ico?format=100w - Social card (og:image): http://static1.squarespace.com/static/66e1c393081ba744690ac718/t/66f153d780b48d7e7def85b3/1761121019836/Blue+logo+-+no+background.png?format=1500w ## UI Components - buttonPrimary: background=#0C056D, textColor=#FFFFFF, borderRadius=0px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=0px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: businesses seeking shipping solutions ## Voltic Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **About — Voltic** - Image: https://images.squarespace-cdn.com/content/v1/66e1c393081ba744690ac718/e056b589-3988-4062-bff9-f3c01efb3c7f/KM+headshot.jpg - Source: https://www.volticshipping.com/about - **Our Services — Voltic** - Image: https://images.squarespace-cdn.com/content/v1/66e1c393081ba744690ac718/e0f76214-b509-4f37-a6af-c99948aa4b49/pexels-kelly-1179532-2519390+%281%29.jpg - Source: https://www.volticshipping.com/our-services - **Our Services — Voltic** - Image: https://images.squarespace-cdn.com/content/v1/66e1c393081ba744690ac718/1726574433199-271J2Y5PA8O044W2NJNX/eoe.png - Source: https://www.volticshipping.com/our-services - **Products — Voltic** - Image: https://images.squarespace-cdn.com/content/v1/66e1c393081ba744690ac718/1727552701369-ZO13GIUE4A83LSM6PYVN/unsplash-image-U6zAZfaDuBY.jpg - Source: https://www.volticshipping.com/products - **Trade Lanes — Voltic** - Image: https://images.squarespace-cdn.com/content/v1/66e1c393081ba744690ac718/1760444006505-INDQZG2DCMCKO5QNX5CV/unsplash-image-9cCeS9Sg6nU.jpg - Source: https://www.volticshipping.com/our-services-trade-lanes - **Products — Voltic** - Image: https://images.squarespace-cdn.com/content/v1/66e1c393081ba744690ac718/1727552653898-CSHCHH27L5NVS1MA7WCY/unsplash-image-eqwFWHfQipg.jpg - Source: https://www.volticshipping.com/products ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Open Sans", "role": "body" } ], "colors": { "primary": "#0C056D", "accent": "#0C056D", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#0C056D" }, "typography": { "fontFamilies": { "primary": "Open Sans", "heading": "Open Sans" }, "fontStacks": { "heading": [ "Helvetica Neue", "Arial", "sans-serif" ], "body": [ "sans-serif" ], "paragraph": [ "Open Sans" ] }, "fontSizes": { "h1": "73.6px", "h2": "48px", "body": "17.6px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#0C056D", "textColor": "#FFFFFF", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#000000", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": "https://images.squarespace-cdn.com/content/v1/66e1c393081ba744690ac718/8ed61b34-67f2-4c53-8b55-db3530998f09/Blue+logo+-+no+background.png?format=1500w", "favicon": "https://images.squarespace-cdn.com/content/v1/66e1c393081ba744690ac718/54a8d649-47cd-4898-a296-8e0f504291cc/favicon.ico?format=100w", "ogImage": "http://static1.squarespace.com/static/66e1c393081ba744690ac718/t/66f153d780b48d7e7def85b3/1761121019836/Blue+logo+-+no+background.png?format=1500w", "logoHref": "/", "logoAlt": "Voltic" }, "__llm_logo_reasoning": { "selectedIndex": 1, "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and has an alt text matching the brand name 'Voltic'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Book Online", "reasoning": "Button #0 'Book Online' is the primary CTA due to its vibrant brand color (#0C056D) and action-oriented text, making it the most prominent call-to-action on the page." }, "secondary": { "index": 3, "text": "Read More", "reasoning": "Button #3 'Read More' is selected as the secondary button because it has a different background color (#FFFFFF) and serves as a less prominent action compared to the primary CTA." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "businesses seeking shipping solutions" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 1, "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and has an alt text matching the brand name 'Voltic'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```