# Vooma Brand Identity A complete profile of **Vooma**'s visual system — colors, typography, components, and personality — extracted from https://www.vooma.ai. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/vooma - Machine-readable JSON: https://characterquilt.com/branding/vooma.json - Per-page llms.txt: https://characterquilt.com/branding/vooma/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #FF5F02 | | Accent | #FF5F02 | | Body Font | Fkgrotesk | | Heading Font | Fkgrotesk | ## Color Palette - primary: #FF5F02 - secondary: #255453 - accent: #FF5F02 - background: #F8FAF0 - textPrimary: #000000 - link: #072C2C ## Typography - primary: Fkgrotesk — https://fonts.google.com/specimen/Fkgrotesk - heading: Fkgrotesk — https://fonts.google.com/specimen/Fkgrotesk ## Visual Assets - Logo: 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- Favicon: https://cdn.prod.website-files.com/68ed090d0998c3c224a59e7c/69125b76d556942b64c53c5f_vooma-favicon.png - Social card (og:image): https://cdn.prod.website-files.com/68ed090d0998c3c224a59e7c/69125b8afa09f8a859a3c8fd_2e87883fb827f82dd51f4c280155b505_vooma-og.jpeg ## UI Components - input: background=transparent, textColor=#F8FAF0, borderColor=#616659, borderRadius=0px, shadow=none - buttonPrimary: background=#FF5F02, textColor=#000000, borderColor=#FF5F02, borderRadius=0px, shadow=none - buttonSecondary: background=transparent, textColor=#000000, borderColor=#000000, borderRadius=0px, shadow=none ## Brand Personality Tone: modern · Energy: high · Audience: tech-savvy professionals ## Vooma Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Vooma.ai just pulled off one of the smartest freight tech marketing moves we've seen in a while. Instead of paying $6.7M for a 30-second Super Bowl slot, CEO & Co-Founder Jesse Buckingham said “** - Image: https://media.licdn.com/dms/image/v2/D4D22AQH67eG597dxEQ/feedshare-shrink_800/B4DZwzfIqNIgAg-/0/1770390326807?e=2147483647&v=beta&t=mMSoGDGOBSO5f1JdEmPiZYndErDw2Bz2nzwmPnH2WGI - Source: https://www.linkedin.com/posts/freightcaviar_voomaai-justpulled-offone-of-the-smartest-activity-7425561418952925184-54j1 - **How Vooma is Revolutionising Logistics Using AI | Procurement Magazine** - Image: https://assets.bizclikmedia.net/1200/e292500aefa683fa35e68d2571ee6d84:a17fa87e879925d15352357eba6728ae/670a166c9132182f4d63ef00-vooma-open-graph.png - Source: https://procurementmag.com/technology-and-ai/vooma-ai-secures-series-a-funding - **Saaspo | Vooma Landing Page** - Image: https://saaspo.com/cdn-cgi/image/format=avif,quality=90/https://cdn.prod.website-files.com/6399d2d87f63ad4774e11dc2/692865b1643d94ded52d8996_take.jpeg - Source: https://saaspo.com/pages/vooma-landing-page - **Vooma Scores Over $16 Million in Seed and Series A Funding Led by Index and Craft Ventures** - Image: https://mms.businesswire.com/media/20241202150186/en/2318651/5/Vooma_Logo.jpg?download=1 - Source: https://www.businesswire.com/news/home/20241202150186/en/Vooma-Scores-Over-%2416-Million-in-Seed-and-Series-A-Funding-Led-by-Index-and-Craft-Ventures - **Saaspo | Vooma Landing Page** - Image: https://cdn.prod.website-files.com/6399d2d87f63ad4774e11dc2/692865b0643d94ded52d8985_take---2025-11-27T145112.277-(1).jpeg - Source: https://saaspo.com/pages/vooma-landing-page ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Fkgrotesk", "role": "unknown" } ], "colors": { "primary": "#FF5F02", "secondary": "#255453", "accent": "#FF5F02", "background": "#F8FAF0", "textPrimary": "#000000", "link": "#072C2C" }, "typography": { "fontFamilies": { "primary": "Fkgrotesk", "heading": "Fkgrotesk" }, "fontStacks": { "heading": [ "Fkgrotesk", "Arial", "sans-serif" ], "body": [ "Fkgrotesk", "Arial", "sans-serif" ], "paragraph": [ "Fkgrotesk", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "72px", "h2": "12px", "body": "20px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "input": { "background": "transparent", "textColor": "#F8FAF0", "borderColor": "#616659", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#FF5F02", "textColor": "#000000", "borderColor": "#FF5F02", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonSecondary": { "background": "transparent", "textColor": "#000000", "borderColor": "#000000", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://cdn.prod.website-files.com/68ed090d0998c3c224a59e7c/69125b76d556942b64c53c5f_vooma-favicon.png", "ogImage": "https://cdn.prod.website-files.com/68ed090d0998c3c224a59e7c/69125b8afa09f8a859a3c8fd_2e87883fb827f82dd51f4c280155b505_vooma-og.jpeg", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Vooma'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 2, "text": "Book a demo", "reasoning": "Button #2 uses the brand's vibrant color #FF5F02, making it stand out as the primary call-to-action." }, "secondary": { "index": 3, "text": "View all Integrations", "reasoning": "Button #3 has a transparent background, making it a suitable secondary option as it contrasts with the primary button's vibrant color." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "high", "targetAudience": "tech-savvy professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Vooma'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```