# Vorticity Brand Identity

A complete profile of **Vorticity**'s visual system — colors, typography, components, and personality — extracted from http://vorticity.xyz/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/vorticity
- Machine-readable JSON: https://characterquilt.com/branding/vorticity.json
- Per-page llms.txt: https://characterquilt.com/branding/vorticity/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1E293B |
| Accent | #00AAC5 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #1E293B
- accent: #00AAC5
- background: #06080F
- textPrimary: #06080F
- link: #00AAC5

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://vorticity.xyz/logo.svg
- Favicon: https://vorticity.xyz/favicon.ico

## UI Components

- input: background=#12141B, textColor=#FFFFFF, borderColor=#2B2D33, borderRadius=16px, shadow=none
- buttonPrimary: background=#00AAC5, textColor=#000000, borderRadius=33554400px, shadow=none
- buttonSecondary: background=#000000, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=33554400px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals

## Vorticity Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **RHEA - FWI**
  - Image: https://rhea.vorticity.xyz/clip-4k60-poster.jpg
  - Source: https://rhea.vorticity.xyz/
- **Vorticity**
  - Image: https://vorticity.xyz/pyrite.jpg
  - Source: https://vorticity.xyz/
- **Vorticity**
  - Image: https://vorticity.xyz/spinning_logo_vorticty.gif
  - Source: https://vorticity.xyz/
- **Astrape Portal**
  - Image: https://astrape.vorticity.xyz/src/images/mining-background.jpg
  - Source: https://astrape.vorticity.xyz/
- **NCL: Vorticity**
  - Image: https://www.ncl.ucar.edu/Applications/Images/vort_1_lg.png
  - Source: https://www.ncl.ucar.edu/Applications/vort.shtml
- **Vorticity Ltd - Engineering Your Success**
  - Image: https://framerusercontent.com/images/EWQYWxUOMlzYMkJLnrPnDW9JhQ.png?width=819&height=720
  - Source: https://www.vorticity-systems.com/news

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#1E293B",
    "accent": "#00AAC5",
    "background": "#06080F",
    "textPrimary": "#06080F",
    "link": "#00AAC5"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "18px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#12141B",
      "textColor": "#FFFFFF",
      "borderColor": "#2B2D33",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#00AAC5",
      "textColor": "#000000",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://vorticity.xyz/logo.svg",
    "favicon": "https://vorticity.xyz/favicon.ico",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Vorticity Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'Vorticity', making it the primary brand logo.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Contact Us",
      "reasoning": "Button #0 has a vibrant blue background (#00AAC5), which is the accent color and typically used for primary CTAs. The text 'Contact Us' is action-oriented, making it a strong candidate for the primary button."
    },
    "secondary": {
      "index": 1,
      "text": "Join Us",
      "reasoning": "Button #1 has a dark background (#000000) and complements the primary button's vibrant color. The text 'Join Us' suggests a secondary action, making it suitable as a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'Vorticity', making it the primary brand logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```