# VotingWorks Brand Identity A complete profile of **VotingWorks**'s visual system — colors, typography, components, and personality — extracted from https://voting.works. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/votingworks - Machine-readable JSON: https://characterquilt.com/branding/votingworks.json - Per-page llms.txt: https://characterquilt.com/branding/votingworks/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #1D142E | | Accent | #6F42C1 | | Body Font | Roboto | | Heading Font | Roboto | ## Color Palette - primary: #1D142E - secondary: #432776 - accent: #6F42C1 - background: #FFFFFF - textPrimary: #212529 - link: #6F42C1 ## Typography - primary: Roboto — https://fonts.google.com/specimen/Roboto - heading: Roboto — https://fonts.google.com/specimen/Roboto ## Visual Assets - Logo: https://www.voting.works/web/image/website/1/logo/VotingWorks?unique=3fc9036 - Favicon: https://www.voting.works/web/image/website/1/favicon?unique=3fc9036 - Social card (og:image): https://www.voting.works/web/image/website/1/logo?unique=3fc9036 ## UI Components - buttonPrimary: background=#6F42C1, textColor=#FFFFFF, borderColor=#6F42C1, borderRadius=32px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: voters and election officials ## VotingWorks Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **VotingWorks Strengthens Board with Two New Appointments | VotingWorks** - Image: https://cdn.prod.website-files.com/6039d54edfd18443aaefd9f2/68dff888b38c073d4afe0b62_JohnLilly%20web%20headshot.jpg - Source: https://www.voting.works/blog/votingworks-news-1/votingworks-strengthens-board-with-two-new-appointments-24 - **VxScan Diagnostics | VxSuite User Manual - v4** - Image: https://docs.voting.works/vxsuite-user-manual-v4/~gitbook/image?url=https%3A%2F%2F2752676040-files.gitbook.io%2F%7E%2Ffiles%2Fv0%2Fb%2Fgitbook-x-prod.appspot.com%2Fo%2Fspaces%252FJtZutzGTdCzsGITrdiph%252Fuploads%252Fgit-blob-347b7a7258537f5238db610d720e77f6183d55d8%252Freadiness-report-1%2520%282%29.png%3Falt%3Dmedia&width=768&dpr=3&quality=100&sign=5c3904ab&sv=2 - Source: https://docs.voting.works/vxsuite-user-manual-v4/vxscan/vxscan-diagnostics - **VotingWorks Strengthens Board with Two New Appointments | VotingWorks** - Image: https://cdn.prod.website-files.com/6039d54edfd18443aaefd9f2/68dff7e7f12f912b8ced6e6c_Paul%20Grewal%20web%20color%20headshot.png - Source: https://www.voting.works/blog/votingworks-news-1/votingworks-strengthens-board-with-two-new-appointments-24 - **VxScan Hardware | VxSuite TDP - v4** - Image: https://docs.voting.works/vxsuite-tdp-v4/~gitbook/image?url=https%3A%2F%2F629495352-files.gitbook.io%2F%7E%2Ffiles%2Fv0%2Fb%2Fgitbook-x-prod.appspot.com%2Fo%2Fspaces%252FZ4bC0rbmogHEUUuMLAUa%252Fuploads%252FXQ3MTfVYRSm27dV860JF%252Fimage.png%3Falt%3Dmedia%26token%3D675f3cf6-f68d-47c1-9ed8-182a73a67379&width=768&dpr=3&quality=100&sign=f85670d6&sv=2 - Source: https://docs.voting.works/vxsuite-tdp-v4/system-overview/vxscan-hardware - **Write-In Adjudication Report | VxSuite TDP - v4** - Image: https://docs.voting.works/vxsuite-tdp-v4/~gitbook/image?url=https%3A%2F%2F629495352-files.gitbook.io%2F%7E%2Ffiles%2Fv0%2Fb%2Fgitbook-x-prod.appspot.com%2Fo%2Fspaces%252FZ4bC0rbmogHEUUuMLAUa%252Fuploads%252F6fFvDcWcmNr0WolFRaF4%252Fadmin-write-in-adjudication-report%25202.png%3Falt%3Dmedia%26token%3D364d14bc-8340-4d48-b51a-18caf3be4f45&width=768&dpr=3&quality=100&sign=99689ce1&sv=2 - Source: https://docs.voting.works/vxsuite-tdp-v4/system-overview/vxadmin-results-exports/write-in-adjudication-report - **VotingWorks Strengthens Board with Two New Appointments | VotingWorks** - Image: https://cdn.prod.website-files.com/6039d54edfd18443aaefd9f2/68e0039bb5d94b5fb70a55ca_BenAdida%20color%20web%20headshot.png - Source: https://www.voting.works/blog/votingworks-news-1/votingworks-strengthens-board-with-two-new-appointments-24 ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Roboto", "role": "body" } ], "colors": { "primary": "#1D142E", "secondary": "#432776", "accent": "#6F42C1", "background": "#FFFFFF", "textPrimary": "#212529", "link": "#6F42C1" }, "typography": { "fontFamilies": { "primary": "Roboto", "heading": "Roboto" }, "fontStacks": { "heading": [ "Roboto", "Odoo Unicode Support Noto", "sans-serif" ], "body": [ "Roboto", "Odoo Unicode Support Noto", "sans-serif" ], "paragraph": [ "Roboto", "Odoo Unicode Support Noto", "sans-serif" ] }, "fontSizes": { "h1": "80px", "h2": "40px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "6px" }, "components": { "buttonPrimary": { "background": "#6F42C1", "textColor": "#FFFFFF", "borderColor": "#6F42C1", "borderRadius": "32px", "borderRadiusCorners": { "topLeft": "32px", "topRight": "32px", "bottomRight": "32px", "bottomLeft": "32px" }, "shadow": "none" } }, "images": { "logo": "https://www.voting.works/web/image/website/1/logo/VotingWorks?unique=3fc9036", "favicon": "https://www.voting.works/web/image/website/1/favicon?unique=3fc9036", "ogImage": "https://www.voting.works/web/image/website/1/logo?unique=3fc9036", "logoHref": "/", "logoAlt": "VotingWorks" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'VotingWorks'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Contact Us", "reasoning": "The button with text 'Contact Us' uses a vibrant brand color (#6F42C1) and is styled as a primary button with classes like 'btn-primary'. It stands out as the main call-to-action on the page." }, "secondary": { "index": -1, "text": "N/A", "reasoning": "There is only one button detected, so no secondary button with a different color is available." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "voters and election officials" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.95, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'VotingWorks'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```