# Vouch Brand Identity

A complete profile of **Vouch**'s visual system — colors, typography, components, and personality — extracted from http://vouch.us. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/vouch
- Machine-readable JSON: https://characterquilt.com/branding/vouch.json
- Per-page llms.txt: https://characterquilt.com/branding/vouch/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #3BE0AD |
| Accent | #3BE0AD |
| Body Font | GT Standard |
| Heading Font | GT Extended |

## Color Palette

- primary: #3BE0AD
- secondary: #3898EC
- accent: #3BE0AD
- background: #FFFFFF
- textPrimary: #0F1C2C
- link: #0F1C2C

## Typography

- primary: GT Standard — https://fonts.google.com/specimen/GT+Standard
- heading: GT Extended — https://fonts.google.com/specimen/GT+Extended

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%20120%2051%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20d%3D%22M23.5898%2025.3412C23.5898%2016.8483%2027.9931%2012.0078%2035.7486%2012.0078C43.5042%2012.0078%2047.9104%2016.8219%2047.9104%2025.3412C47.9104%2033.8605%2043.5071%2038.6746%2035.7486%2038.6746C27.9901%2038.6746%2023.5898%2033.9163%2023.5898%2025.3412ZM40.0051%2025.3412C40.0051%2020.5183%2038.1528%2018.8432%2035.7486%2018.8432C33.5529%2018.8432%2031.4922%2020.5183%2031.4922%2025.3412C31.4922%2030.1641%2033.547%2031.8393%2035.7486%2031.8393C37.9502%2031.8393%2040.0051%2030.1641%2040.0051%2025.3412Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(15%2C%2028%2C%2044)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M73.8086%2025.3412C73.8086%2016.7691%2078.5611%2012.0078%2085.6092%2012.0078C92.6574%2012.0078%2096.5439%2015.5927%2096.8757%2022.1494H89.0086C88.6504%2019.4651%2087.5408%2018.6907%2085.6269%2018.6907C83.0701%2018.6907%2081.7139%2020.6943%2081.7139%2025.3412C81.7139%2029.8884%2083.1816%2031.9889%2085.6269%2031.9889C87.576%2031.9889%2088.6504%2031.3229%2089.0086%2028.5301H96.8757C96.5821%2035.0985%2092.2581%2038.6746%2085.7032%2038.6746C78.1502%2038.6746%2073.8086%2033.7813%2073.8086%2025.3412Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(15%2C%2028%2C%2044)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M99.2695%2012.8438H106.773V21.985H112.497V12.8438H120V37.8384H112.497V28.6121H106.773V37.8384H99.2695V12.8438Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(15%2C%2028%2C%2044)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M50.1758%2012.8526H57.5674V28.8908C57.5674%2030.8593%2058.586%2032.4376%2060.5586%2032.4376C62.728%2032.4376%2064.0167%2031.1028%2064.0167%2027.7437V12.8438H71.417V37.8032H64.0167V34.8696C63.136%2036.9965%2060.5733%2038.5043%2057.9108%2038.5043C52.8852%2038.5043%2050.1758%2035.2275%2050.1758%2029.7944V12.8526Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(15%2C%2028%2C%2044)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M15.2087%2012.8438L11.7889%2029.2281L8.32797%2012.8438H0L7.47373%2037.8384H16.063L23.5896%2012.8438H15.2087Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(15%2C%2028%2C%2044)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M85.722%2044.1757C81.3188%2044.1757%2078.2277%2042.7646%2075.3979%2040.6289H65.7695C70.1728%2046.9069%2077.2708%2050.7529%2085.7308%2050.7529C94.1909%2050.7529%20101.268%2046.9069%20105.692%2040.6289H96.0667C93.2339%2042.7646%2090.134%2044.1757%2085.7396%2044.1757%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(15%2C%2028%2C%2044)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M49.598%203.90616C45.5551%201.31059%2040.841%20-0.0466878%2036.0361%200.00146793C31.2489%20-0.051057%2026.5523%201.30704%2022.5329%203.90616C20.0908%205.50603%2017.9693%207.54766%2016.2773%209.92603H25.9967C28.7649%207.9106%2031.8031%206.57872%2036.0243%206.57872C40.2455%206.57872%2043.3102%207.9106%2046.1077%209.92603H55.9063C54.1954%207.54774%2052.0585%205.5067%2049.6038%203.90616%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(15%2C%2028%2C%2044)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E
- Favicon: https://cdn.prod.website-files.com/5f29b9bb8466f57a1291c19c/5f4d481b9c63bad42e1e327f_Vouch-Favicon-Transparent-32.png
- Social card (og:image): https://cdn.prod.website-files.com/5f29b9bb8466f57a1291c19c/6812324b0d1e30abffcafa8a_vouch-open-graph.png

## UI Components

- buttonPrimary: background=#3BE0AD, textColor=#0F1C2C, borderRadius=4px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px inset
- buttonSecondary: background=#0F1C2C, textColor=#F7FAF2, borderRadius=4px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: growing companies and business professionals

## Vouch Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **About Vouch | The Insurance Broker for Ambitious Leaders**
  - Image: https://cdn.prod.website-files.com/68fbaafcc7b685afc7a2fbd5/69a5a6476e685d881c4c94a7_about-travis-hedge.jpg
  - Source: https://www.vouch.us/about
- **Understanding Tail Insurance: A Guide to Wind-Down Protection**
  - Image: https://cdn.prod.website-files.com/68fbaafcc7b685afc7a2fbd5/68fbaafcc7b685afc7a31203_TailInsurance-StockImage-duotone.jpg
  - Source: https://www.vouch.us/blog/understanding-tail-insurance
- **Financial Services**
  - Image: https://cdn.prod.website-files.com/5f29b9bb8466f5b83991c1a0/642d90467a47642aacd193b3_Insurance101_Protecting-Your-VC-Fund.jpg
  - Source: https://www.vouch.us/topic/financial-services
- **How Much Should You Pay For Tech E&O Insurance?**
  - Image: https://cdn.prod.website-files.com/68fbaafcc7b685afc7a2fbd5/68fbaafcc7b685afc7a310cf_Blog-thumbnail-PriceForTechEandO-V1.jpg
  - Source: https://www.vouch.us/blog/how-much-should-you-pay-for-tech-e-o-insurance
- **Three Actionable Steps to Make Your Insurance Program Simpler, Easier &  More Effective**
  - Image: https://cdn.prod.website-files.com/68fbaafcc7b685afc7a2fbd5/68fbaafcc7b685afc7a30a07_vouch-man-reading-paper.jpg
  - Source: https://www.vouch.us/blog/three-actionable-steps-to-make-your-insurance-program-simpler-easier-more-effective
- **Understanding Fintech Insurance**
  - Image: https://cdn.prod.website-files.com/68fbaafcc7b685afc7a2fbd5/68fbaafcc7b685afc7a310b5_Understanding-Fintech-Insurance-Tumbnail.jpg
  - Source: https://www.vouch.us/blog/understanding-fintech-insurance

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "GT Extended",
      "role": "heading"
    },
    {
      "family": "GT Standard",
      "role": "body"
    },
    {
      "family": "Mirador Book",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#3BE0AD",
    "secondary": "#3898EC",
    "accent": "#3BE0AD",
    "background": "#FFFFFF",
    "textPrimary": "#0F1C2C",
    "link": "#0F1C2C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "GT Standard",
      "heading": "GT Extended"
    },
    "fontStacks": {
      "heading": [
        "Mirador Book",
        "sans-serif"
      ],
      "body": [
        "GT Standard",
        "sans-serif"
      ],
      "paragraph": [
        "GT Standard",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "19px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#3BE0AD",
      "textColor": "#0F1C2C",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px inset"
    },
    "buttonSecondary": {
      "background": "#0F1C2C",
      "textColor": "#F7FAF2",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%20120%2051%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20d%3D%22M23.5898%2025.3412C23.5898%2016.8483%2027.9931%2012.0078%2035.7486%2012.0078C43.5042%2012.0078%2047.9104%2016.8219%2047.9104%2025.3412C47.9104%2033.8605%2043.5071%2038.6746%2035.7486%2038.6746C27.9901%2038.6746%2023.5898%2033.9163%2023.5898%2025.3412ZM40.0051%2025.3412C40.0051%2020.5183%2038.1528%2018.8432%2035.7486%2018.8432C33.5529%2018.8432%2031.4922%2020.5183%2031.4922%2025.3412C31.4922%2030.1641%2033.547%2031.8393%2035.7486%2031.8393C37.9502%2031.8393%2040.0051%2030.1641%2040.0051%2025.3412Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(15%2C%2028%2C%2044)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M73.8086%2025.3412C73.8086%2016.7691%2078.5611%2012.0078%2085.6092%2012.0078C92.6574%2012.0078%2096.5439%2015.5927%2096.8757%2022.1494H89.0086C88.6504%2019.4651%2087.5408%2018.6907%2085.6269%2018.6907C83.0701%2018.6907%2081.7139%2020.6943%2081.7139%2025.3412C81.7139%2029.8884%2083.1816%2031.9889%2085.6269%2031.9889C87.576%2031.9889%2088.6504%2031.3229%2089.0086%2028.5301H96.8757C96.5821%2035.0985%2092.2581%2038.6746%2085.7032%2038.6746C78.1502%2038.6746%2073.8086%2033.7813%2073.8086%2025.3412Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(15%2C%2028%2C%2044)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M99.2695%2012.8438H106.773V21.985H112.497V12.8438H120V37.8384H112.497V28.6121H106.773V37.8384H99.2695V12.8438Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(15%2C%2028%2C%2044)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M50.1758%2012.8526H57.5674V28.8908C57.5674%2030.8593%2058.586%2032.4376%2060.5586%2032.4376C62.728%2032.4376%2064.0167%2031.1028%2064.0167%2027.7437V12.8438H71.417V37.8032H64.0167V34.8696C63.136%2036.9965%2060.5733%2038.5043%2057.9108%2038.5043C52.8852%2038.5043%2050.1758%2035.2275%2050.1758%2029.7944V12.8526Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(15%2C%2028%2C%2044)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M15.2087%2012.8438L11.7889%2029.2281L8.32797%2012.8438H0L7.47373%2037.8384H16.063L23.5896%2012.8438H15.2087Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(15%2C%2028%2C%2044)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M85.722%2044.1757C81.3188%2044.1757%2078.2277%2042.7646%2075.3979%2040.6289H65.7695C70.1728%2046.9069%2077.2708%2050.7529%2085.7308%2050.7529C94.1909%2050.7529%20101.268%2046.9069%20105.692%2040.6289H96.0667C93.2339%2042.7646%2090.134%2044.1757%2085.7396%2044.1757%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(15%2C%2028%2C%2044)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M49.598%203.90616C45.5551%201.31059%2040.841%20-0.0466878%2036.0361%200.00146793C31.2489%20-0.051057%2026.5523%201.30704%2022.5329%203.90616C20.0908%205.50603%2017.9693%207.54766%2016.2773%209.92603H25.9967C28.7649%207.9106%2031.8031%206.57872%2036.0243%206.57872C40.2455%206.57872%2043.3102%207.9106%2046.1077%209.92603H55.9063C54.1954%207.54774%2052.0585%205.5067%2049.6038%203.90616%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(15%2C%2028%2C%2044)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E",
    "favicon": "https://cdn.prod.website-files.com/5f29b9bb8466f57a1291c19c/5f4d481b9c63bad42e1e327f_Vouch-Favicon-Transparent-32.png",
    "ogImage": "https://cdn.prod.website-files.com/5f29b9bb8466f57a1291c19c/6812324b0d1e30abffcafa8a_vouch-open-graph.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Vouch'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started",
      "reasoning": "Button #0 has a vibrant green background (#3BE0AD), which is a strong brand color, and features action-oriented text 'Get Started', making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Get Started",
      "reasoning": "Button #1 has a dark background (#0F1C2C), which is distinct from the primary button's color, and also features the text 'Get Started', making it a suitable secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "growing companies and business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Vouch'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```