{
  "name": "VWO",
  "slug": "vwo",
  "domain": "https://vwo.com",
  "sources": [
    "vendr_saas_trends_report"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Helvetica",
        "role": "body"
      },
      {
        "family": "Arial",
        "role": "body"
      },
      {
        "family": "Roboto",
        "role": "body"
      }
    ],
    "colors": {
      "primary": "#07003A",
      "secondary": "#F3ECFF",
      "accent": "#E20072",
      "background": "#FFFFFF",
      "textPrimary": "#E20072",
      "link": "#E20072"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Helvetica",
        "heading": "Helvetica"
      },
      "fontStacks": {
        "heading": [
          "-apple-system",
          "BlinkMacSystemFont",
          "Segoe UI",
          "Roboto",
          "Helvetica",
          "Arial",
          "sans-serif",
          "Apple Color Emoji",
          "Segoe UI Emoji",
          "Segoe UI Symbol"
        ],
        "body": [
          "-apple-system",
          "BlinkMacSystemFont",
          "Segoe UI",
          "Roboto",
          "Helvetica",
          "Arial",
          "sans-serif",
          "Apple Color Emoji",
          "Segoe UI Emoji",
          "Segoe UI Symbol"
        ],
        "paragraph": [
          "-apple-system",
          "BlinkMacSystemFont",
          "Segoe UI",
          "Roboto",
          "Helvetica",
          "Arial",
          "sans-serif",
          "Apple Color Emoji",
          "Segoe UI Emoji",
          "Segoe UI Symbol"
        ]
      },
      "fontSizes": {
        "h1": "52px",
        "h2": "16px",
        "body": "13px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "4px"
    },
    "components": {
      "input": {
        "background": "#FFFFFF",
        "textColor": "#424852",
        "borderColor": "#D9DDE1",
        "borderRadius": "3px",
        "borderRadiusCorners": {
          "topLeft": "3px",
          "topRight": "3px",
          "bottomRight": "3px",
          "bottomLeft": "3px"
        },
        "shadow": "none"
      },
      "buttonPrimary": {
        "background": "#E20072",
        "textColor": "#FFFFFF",
        "borderRadius": "3px",
        "borderRadiusCorners": {
          "topLeft": "3px",
          "topRight": "3px",
          "bottomRight": "3px",
          "bottomLeft": "3px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#26134D",
        "textColor": "#FFFFFF",
        "borderColor": "#FFFFFF",
        "borderRadius": "3px",
        "borderRadiusCorners": {
          "topLeft": "3px",
          "topRight": "3px",
          "bottomRight": "3px",
          "bottomLeft": "3px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://static.wingify.com/gcp/images/vwo-logo-white.svg",
      "favicon": "https://vwo.com/wp-content/plugins/vwo-common-templates/images/favicon/vwo-favicon.svg",
      "ogImage": "https://static.wingify.com/gcp/uploads/2023/07/feature-image-vwo-homepage-min.jpg",
      "logoHref": "https://vwo.com",
      "logoAlt": "VWO Logo"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 1,
      "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'VWO'.",
      "confidence": 0.95,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Book a Personalised Demo",
        "reasoning": "Button #0, 'Book a Personalised Demo', is the primary CTA due to its vibrant accent color (#E20072) and action-oriented text, making it the most prominent call-to-action."
      },
      "secondary": {
        "index": 3,
        "text": "Explore for Free",
        "reasoning": "Button #3, 'Explore for Free', is selected as the secondary CTA because it has a different background color (#26134D) and offers a less direct action compared to the primary button."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "business professionals and digital marketers"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'VWO'.",
          "confidence": 0.95
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/vwo/ab07d20223.webp",
      "alt": "How To Reach Your Customers Effectively",
      "source_url": "https://vwo.com/webinars/reach-customers-effectively/",
      "image_url": "https://embed-ssl.wistia.com/deliveries/341a72259e4db4fa53c12cb152588769.webp?image_crop_resized=3840x2160",
      "width": 3840,
      "height": 2160,
      "bytes": 252106,
      "query": "site:vwo.com",
      "query_suffix": "site:vwo.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/vwo/15b2486fed.webp",
      "alt": "Blog Optimization: How to Grow Traffic and Engagement",
      "source_url": "https://vwo.com/blog/blog-optimization/",
      "image_url": "https://static.wingify.com/gcp/uploads/sites/3/2016/03/Feature-image_Blog-Optimization-How-to-Grow-Traffic-and-Engagement.png",
      "width": 1200,
      "height": 700,
      "bytes": 41008,
      "query": "site:vwo.com blog",
      "query_suffix": "site:vwo.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/vwo/4e019f8435.webp",
      "alt": "Planning Product Launches Like A Pro",
      "source_url": "https://vwo.com/webinars/plan-product-launches-like-pros/",
      "image_url": "https://embed-ssl.wistia.com/deliveries/69e71df0314e24dbdb51cc7a9f64371cc2182fbc.webp?image_crop_resized=3840x2160",
      "width": 3840,
      "height": 2160,
      "bytes": 443292,
      "query": "site:vwo.com",
      "query_suffix": "site:vwo.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/vwo/4f618a1f70.webp",
      "alt": "Blog Optimization: How to Grow Traffic and Engagement",
      "source_url": "https://vwo.com/blog/blog-optimization/",
      "image_url": "https://static.wingify.com/vwo/uploads/sites/3/2016/03/Kissmetrics-Online-Marketing-Blog-Analytics-Conversion-Rate-Optimization-2016-03-09-17-29-15.jpeg",
      "width": 1440,
      "height": 663,
      "bytes": 106477,
      "query": "site:vwo.com blog",
      "query_suffix": "site:vwo.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/vwo/5fbe2667c7.webp",
      "alt": "Server-Side Testing: Everything You Need To Know",
      "source_url": "https://vwo.com/webinars/know-about-server-side-testing/",
      "image_url": "https://embed-ssl.wistia.com/deliveries/ca9cf0d28a78cfadb13b51611d98f2d6.webp?image_crop_resized=3840x2160",
      "width": 3840,
      "height": 2160,
      "bytes": 166052,
      "query": "site:vwo.com",
      "query_suffix": "site:vwo.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/vwo/1dcd249427.webp",
      "alt": "Blog Optimization: How to Grow Traffic and Engagement",
      "source_url": "https://vwo.com/blog/blog-optimization/",
      "image_url": "https://static.wingify.com/vwo/uploads/sites/3/2016/03/Official-Google-Webmaster-Central-Blog-Rolling-out-the-mobile-friendly-update-2016-03-10-12-52-39.jpeg",
      "width": 600,
      "height": 483,
      "bytes": 40636,
      "query": "site:vwo.com blog",
      "query_suffix": "site:vwo.com blog"
    }
  ],
  "font_resources": [
    {
      "family": "Helvetica",
      "google_fonts_url": "https://fonts.google.com/specimen/Helvetica"
    },
    {
      "family": "Helvetica",
      "google_fonts_url": "https://fonts.google.com/specimen/Helvetica"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Helvetica&family=Helvetica&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/vwo",
  "agent_instructions": "You are designing or implementing in VWO's brand identity.\n\n# Brand profile\n- Company: VWO\n- Source: https://vwo.com\n- Color scheme: light\n\n# Colors\n- primary: #07003A\n- secondary: #F3ECFF\n- accent: #E20072\n- background: #FFFFFF\n- textPrimary: #E20072\n- link: #E20072\n\n# Typography\n- primary: Helvetica — https://fonts.google.com/specimen/Helvetica\n- heading: Helvetica — https://fonts.google.com/specimen/Helvetica\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Helvetica&family=Helvetica&display=swap\">\n\n# UI Components\n- input: background=#FFFFFF, textColor=#424852, borderColor=#D9DDE1, borderRadius=3px, shadow=none\n- buttonPrimary: background=#E20072, textColor=#FFFFFF, borderRadius=3px, shadow=none\n- buttonSecondary: background=#26134D, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=3px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: business professionals and digital marketers\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/vwo.json",
  "page_markdown": "# VWO Brand Identity\n\nA complete profile of **VWO**'s visual system — colors, typography, components, and personality — extracted from https://vwo.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/vwo\n- Machine-readable JSON: https://characterquilt.com/branding/vwo.json\n- Per-page llms.txt: https://characterquilt.com/branding/vwo/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #07003A |\n| Accent | #E20072 |\n| Body Font | Helvetica |\n| Heading Font | Helvetica |\n\n## Color Palette\n\n- primary: #07003A\n- secondary: #F3ECFF\n- accent: #E20072\n- background: #FFFFFF\n- textPrimary: #E20072\n- link: #E20072\n\n## Typography\n\n- primary: Helvetica — https://fonts.google.com/specimen/Helvetica\n- heading: Helvetica — https://fonts.google.com/specimen/Helvetica\n\n## Visual Assets\n\n- Logo: https://static.wingify.com/gcp/images/vwo-logo-white.svg\n- Favicon: https://vwo.com/wp-content/plugins/vwo-common-templates/images/favicon/vwo-favicon.svg\n- Social card (og:image): https://static.wingify.com/gcp/uploads/2023/07/feature-image-vwo-homepage-min.jpg\n\n## UI Components\n\n- input: background=#FFFFFF, textColor=#424852, borderColor=#D9DDE1, borderRadius=3px, shadow=none\n- buttonPrimary: background=#E20072, textColor=#FFFFFF, borderRadius=3px, shadow=none\n- buttonSecondary: background=#26134D, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=3px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: business professionals and digital marketers\n\n## VWO Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **How To Reach Your Customers Effectively**\n  - Image: https://embed-ssl.wistia.com/deliveries/341a72259e4db4fa53c12cb152588769.webp?image_crop_resized=3840x2160\n  - Source: https://vwo.com/webinars/reach-customers-effectively/\n- **Blog Optimization: How to Grow Traffic and Engagement**\n  - Image: https://static.wingify.com/gcp/uploads/sites/3/2016/03/Feature-image_Blog-Optimization-How-to-Grow-Traffic-and-Engagement.png\n  - Source: https://vwo.com/blog/blog-optimization/\n- **Planning Product Launches Like A Pro**\n  - Image: https://embed-ssl.wistia.com/deliveries/69e71df0314e24dbdb51cc7a9f64371cc2182fbc.webp?image_crop_resized=3840x2160\n  - Source: https://vwo.com/webinars/plan-product-launches-like-pros/\n- **Blog Optimization: How to Grow Traffic and Engagement**\n  - Image: https://static.wingify.com/vwo/uploads/sites/3/2016/03/Kissmetrics-Online-Marketing-Blog-Analytics-Conversion-Rate-Optimization-2016-03-09-17-29-15.jpeg\n  - Source: https://vwo.com/blog/blog-optimization/\n- **Server-Side Testing: Everything You Need To Know**\n  - Image: https://embed-ssl.wistia.com/deliveries/ca9cf0d28a78cfadb13b51611d98f2d6.webp?image_crop_resized=3840x2160\n  - Source: https://vwo.com/webinars/know-about-server-side-testing/\n- **Blog Optimization: How to Grow Traffic and Engagement**\n  - Image: https://static.wingify.com/vwo/uploads/sites/3/2016/03/Official-Google-Webmaster-Central-Blog-Rolling-out-the-mobile-friendly-update-2016-03-10-12-52-39.jpeg\n  - Source: https://vwo.com/blog/blog-optimization/\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Helvetica\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Arial\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Roboto\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#07003A\",\n    \"secondary\": \"#F3ECFF\",\n    \"accent\": \"#E20072\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#E20072\",\n    \"link\": \"#E20072\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Helvetica\",\n      \"heading\": \"Helvetica\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"-apple-system\",\n        \"BlinkMacSystemFont\",\n        \"Segoe UI\",\n        \"Roboto\",\n        \"Helvetica\",\n        \"Arial\",\n        \"sans-serif\",\n        \"Apple Color Emoji\",\n        \"Segoe UI Emoji\",\n        \"Segoe UI Symbol\"\n      ],\n      \"body\": [\n        \"-apple-system\",\n        \"BlinkMacSystemFont\",\n        \"Segoe UI\",\n        \"Roboto\",\n        \"Helvetica\",\n        \"Arial\",\n        \"sans-serif\",\n        \"Apple Color Emoji\",\n        \"Segoe UI Emoji\",\n        \"Segoe UI Symbol\"\n      ],\n      \"paragraph\": [\n        \"-apple-system\",\n        \"BlinkMacSystemFont\",\n        \"Segoe UI\",\n        \"Roboto\",\n        \"Helvetica\",\n        \"Arial\",\n        \"sans-serif\",\n        \"Apple Color Emoji\",\n        \"Segoe UI Emoji\",\n        \"Segoe UI Symbol\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"52px\",\n      \"h2\": \"16px\",\n      \"body\": \"13px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"4px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#424852\",\n      \"borderColor\": \"#D9DDE1\",\n      \"borderRadius\": \"3px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"3px\",\n        \"topRight\": \"3px\",\n        \"bottomRight\": \"3px\",\n        \"bottomLeft\": \"3px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#E20072\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderRadius\": \"3px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"3px\",\n        \"topRight\": \"3px\",\n        \"bottomRight\": \"3px\",\n        \"bottomLeft\": \"3px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#26134D\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderColor\": \"#FFFFFF\",\n      \"borderRadius\": \"3px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"3px\",\n        \"topRight\": \"3px\",\n        \"bottomRight\": \"3px\",\n        \"bottomLeft\": \"3px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://static.wingify.com/gcp/images/vwo-logo-white.svg\",\n    \"favicon\": \"https://vwo.com/wp-content/plugins/vwo-common-templates/images/favicon/vwo-favicon.svg\",\n    \"ogImage\": \"https://static.wingify.com/gcp/uploads/2023/07/feature-image-vwo-homepage-min.jpg\",\n    \"logoHref\": \"https://vwo.com\",\n    \"logoAlt\": \"VWO Logo\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 1,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'VWO'.\",\n    \"confidence\": 0.95,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Book a Personalised Demo\",\n      \"reasoning\": \"Button #0, 'Book a Personalised Demo', is the primary CTA due to its vibrant accent color (#E20072) and action-oriented text, making it the most prominent call-to-action.\"\n    },\n    \"secondary\": {\n      \"index\": 3,\n      \"text\": \"Explore for Free\",\n      \"reasoning\": \"Button #3, 'Explore for Free', is selected as the secondary CTA because it has a different background color (#26134D) and offers a less direct action compared to the primary button.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"business professionals and digital marketers\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'VWO'.\",\n        \"confidence\": 0.95\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}