# VWO Brand Identity A complete profile of **VWO**'s visual system — colors, typography, components, and personality — extracted from https://vwo.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/vwo - Machine-readable JSON: https://characterquilt.com/branding/vwo.json - Per-page llms.txt: https://characterquilt.com/branding/vwo/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #07003A | | Accent | #E20072 | | Body Font | Helvetica | | Heading Font | Helvetica | ## Color Palette - primary: #07003A - secondary: #F3ECFF - accent: #E20072 - background: #FFFFFF - textPrimary: #E20072 - link: #E20072 ## Typography - primary: Helvetica — https://fonts.google.com/specimen/Helvetica - heading: Helvetica — https://fonts.google.com/specimen/Helvetica ## Visual Assets - Logo: https://static.wingify.com/gcp/images/vwo-logo-white.svg - Favicon: https://vwo.com/wp-content/plugins/vwo-common-templates/images/favicon/vwo-favicon.svg - Social card (og:image): https://static.wingify.com/gcp/uploads/2023/07/feature-image-vwo-homepage-min.jpg ## UI Components - input: background=#FFFFFF, textColor=#424852, borderColor=#D9DDE1, borderRadius=3px, shadow=none - buttonPrimary: background=#E20072, textColor=#FFFFFF, borderRadius=3px, shadow=none - buttonSecondary: background=#26134D, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=3px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: business professionals and digital marketers ## VWO Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **How To Reach Your Customers Effectively** - Image: https://embed-ssl.wistia.com/deliveries/341a72259e4db4fa53c12cb152588769.webp?image_crop_resized=3840x2160 - Source: https://vwo.com/webinars/reach-customers-effectively/ - **Blog Optimization: How to Grow Traffic and Engagement** - Image: https://static.wingify.com/gcp/uploads/sites/3/2016/03/Feature-image_Blog-Optimization-How-to-Grow-Traffic-and-Engagement.png - Source: https://vwo.com/blog/blog-optimization/ - **Planning Product Launches Like A Pro** - Image: https://embed-ssl.wistia.com/deliveries/69e71df0314e24dbdb51cc7a9f64371cc2182fbc.webp?image_crop_resized=3840x2160 - Source: https://vwo.com/webinars/plan-product-launches-like-pros/ - **Blog Optimization: How to Grow Traffic and Engagement** - Image: https://static.wingify.com/vwo/uploads/sites/3/2016/03/Kissmetrics-Online-Marketing-Blog-Analytics-Conversion-Rate-Optimization-2016-03-09-17-29-15.jpeg - Source: https://vwo.com/blog/blog-optimization/ - **Server-Side Testing: Everything You Need To Know** - Image: https://embed-ssl.wistia.com/deliveries/ca9cf0d28a78cfadb13b51611d98f2d6.webp?image_crop_resized=3840x2160 - Source: https://vwo.com/webinars/know-about-server-side-testing/ - **Blog Optimization: How to Grow Traffic and Engagement** - Image: https://static.wingify.com/vwo/uploads/sites/3/2016/03/Official-Google-Webmaster-Central-Blog-Rolling-out-the-mobile-friendly-update-2016-03-10-12-52-39.jpeg - Source: https://vwo.com/blog/blog-optimization/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Helvetica", "role": "body" }, { "family": "Arial", "role": "body" }, { "family": "Roboto", "role": "body" } ], "colors": { "primary": "#07003A", "secondary": "#F3ECFF", "accent": "#E20072", "background": "#FFFFFF", "textPrimary": "#E20072", "link": "#E20072" }, "typography": { "fontFamilies": { "primary": "Helvetica", "heading": "Helvetica" }, "fontStacks": { "heading": [ "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Helvetica", "Arial", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol" ], "body": [ "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Helvetica", "Arial", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol" ], "paragraph": [ "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Helvetica", "Arial", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol" ] }, "fontSizes": { "h1": "52px", "h2": "16px", "body": "13px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#424852", "borderColor": "#D9DDE1", "borderRadius": "3px", "borderRadiusCorners": { "topLeft": "3px", "topRight": "3px", "bottomRight": "3px", "bottomLeft": "3px" }, "shadow": "none" }, "buttonPrimary": { "background": "#E20072", "textColor": "#FFFFFF", "borderRadius": "3px", "borderRadiusCorners": { "topLeft": "3px", "topRight": "3px", "bottomRight": "3px", "bottomLeft": "3px" }, "shadow": "none" }, "buttonSecondary": { "background": "#26134D", "textColor": "#FFFFFF", "borderColor": "#FFFFFF", "borderRadius": "3px", "borderRadiusCorners": { "topLeft": "3px", "topRight": "3px", "bottomRight": "3px", "bottomLeft": "3px" }, "shadow": "none" } }, "images": { "logo": "https://static.wingify.com/gcp/images/vwo-logo-white.svg", "favicon": "https://vwo.com/wp-content/plugins/vwo-common-templates/images/favicon/vwo-favicon.svg", "ogImage": "https://static.wingify.com/gcp/uploads/2023/07/feature-image-vwo-homepage-min.jpg", "logoHref": "https://vwo.com", "logoAlt": "VWO Logo" }, "__llm_logo_reasoning": { "selectedIndex": 1, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'VWO'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Book a Personalised Demo", "reasoning": "Button #0, 'Book a Personalised Demo', is the primary CTA due to its vibrant accent color (#E20072) and action-oriented text, making it the most prominent call-to-action." }, "secondary": { "index": 3, "text": "Explore for Free", "reasoning": "Button #3, 'Explore for Free', is selected as the secondary CTA because it has a different background color (#26134D) and offers a less direct action compared to the primary button." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "business professionals and digital marketers" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'VWO'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```