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    "__llm_logo_reasoning": {
      "selectedIndex": 1,
      "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'WalkMe'.",
      "confidence": 0.95,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Request a demo",
        "reasoning": "The button 'Request a demo' with a vibrant background color #FFFB4D is the primary CTA due to its prominent placement and action-oriented text."
      },
      "secondary": {
        "index": -1,
        "text": "N/A",
        "reasoning": "No secondary button with a different background color was detected."
      },
      "confidence": 0.9
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "business professionals seeking digital adoption solutions"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.9,
      "colors": 0.95,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'WalkMe'.",
          "confidence": 0.95
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/walkme/8247db215a.webp",
      "alt": "Welcome to Lisa Moore Homes",
      "source_url": "http://www.alkme.com/",
      "image_url": "http://www.alkme.com/lisaweb.jpg",
      "width": 220,
      "height": 319,
      "bytes": 78166,
      "query": "site:alkme.com",
      "query_suffix": "site:alkme.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/walkme/29030c83ad.webp",
      "alt": "Introducing WalkMe Shoes™.- the first shoe made exclusively for DAP  professionals. Every step you take comes with the next best action. Coffee  break? Shortest way to the meeting room? Avoid Karen? WalkMe's",
      "source_url": "https://x.com/WalkMeInc/status/2039286601092644932",
      "image_url": "https://pbs.twimg.com/media/HE0AQwRakAAfUdU.jpg",
      "width": 1200,
      "height": 1200,
      "bytes": 123838,
      "query": "\"WalkMe\" ad",
      "query_suffix": "\"WalkMe\" ad"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/walkme/8a905b6d82.webp",
      "alt": "About Insights Reports - WalkMe Help Center",
      "source_url": "https://support.walkme.com/knowledge-base/insights-what-are-reports-and-how-are-they-used/",
      "image_url": "https://support.walkme.com/wp-content/uploads/2019/03/report-gallery-overview-1.png",
      "width": 6036,
      "height": 3344,
      "bytes": 2084109,
      "query": "\"WalkMe\" report",
      "query_suffix": "\"WalkMe\" report"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/walkme/10bcf2113d.webp",
      "alt": "WalkMe Login - WalkMe Help Center",
      "source_url": "https://support.walkme.com/knowledge-base/walkme-login/",
      "image_url": "https://support.walkme.com/wp-content/uploads/2022/03/WalkMe-Login.png",
      "width": 2852,
      "height": 1340,
      "bytes": 1284373,
      "query": "\"WalkMe\" landing page",
      "query_suffix": "\"WalkMe\" landing page"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/walkme/3923df76cd.webp",
      "alt": "WalkMe Insights: Treat Workflow Friction with Extra-Strength Visibility",
      "source_url": "https://www.youtube.com/watch?v=zTUJgByiiQE",
      "image_url": "https://i.ytimg.com/vi/zTUJgByiiQE/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLDxdfPy27BdoZMQ9MwxUY06rVpggg",
      "width": 686,
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      "query": "\"WalkMe\" ad",
      "query_suffix": "\"WalkMe\" ad"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/walkme/e049e84c0c.webp",
      "alt": "About Insights Reports - WalkMe Help Center",
      "source_url": "https://support.walkme.com/knowledge-base/insights-what-are-reports-and-how-are-they-used/",
      "image_url": "https://support.walkme.com/wp-content/uploads/2019/03/image-20250216-094024.png",
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  ],
  "font_resources": [
    {
      "family": "Poppins",
      "google_fonts_url": "https://fonts.google.com/specimen/Poppins"
    },
    {
      "family": "MazzardHRegular",
      "google_fonts_url": "https://fonts.google.com/specimen/MazzardHRegular"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Poppins&family=MazzardHRegular&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/walkme",
  "agent_instructions": "You are designing or implementing in WalkMe's brand identity.\n\n# Brand profile\n- Company: WalkMe\n- Source: https://walkme.com\n- Color scheme: light\n\n# Colors\n- primary: #0B0B40\n- secondary: #FFFB4D\n- accent: #FFFB4D\n- background: #FFFFFF\n- textPrimary: #060626\n- link: #060626\n\n# Typography\n- primary: Poppins — https://fonts.google.com/specimen/Poppins\n- heading: MazzardHRegular — https://fonts.google.com/specimen/MazzardHRegular\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Poppins&family=MazzardHRegular&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#FFFB4D, textColor=#000000, borderRadius=6px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: business professionals seeking digital adoption solutions\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/walkme.json",
  "page_markdown": "# WalkMe Brand Identity\n\nA complete profile of **WalkMe**'s visual system — colors, typography, components, and personality — extracted from https://walkme.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/walkme\n- Machine-readable JSON: https://characterquilt.com/branding/walkme.json\n- Per-page llms.txt: https://characterquilt.com/branding/walkme/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #0B0B40 |\n| Accent | #FFFB4D |\n| Body Font | Poppins |\n| Heading Font | MazzardHRegular |\n\n## Color Palette\n\n- primary: #0B0B40\n- secondary: #FFFB4D\n- accent: #FFFB4D\n- background: #FFFFFF\n- textPrimary: #060626\n- link: #060626\n\n## Typography\n\n- primary: Poppins — https://fonts.google.com/specimen/Poppins\n- heading: MazzardHRegular — https://fonts.google.com/specimen/MazzardHRegular\n\n## Visual Assets\n\n- Logo: 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Favicon: https://www.walkme.com/wp-content/images/favicon.ico\n- Social card (og:image): https://www.walkme.com/wp-content/uploads/2026/04/home-meta-image.jpg?w=1024\n\n## UI Components\n\n- buttonPrimary: background=#FFFB4D, textColor=#000000, borderRadius=6px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: business professionals seeking digital adoption solutions\n\n## WalkMe Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Welcome to Lisa Moore Homes**\n  - Image: http://www.alkme.com/lisaweb.jpg\n  - Source: http://www.alkme.com/\n- **Introducing WalkMe Shoes™.- the first shoe made exclusively for DAP  professionals. Every step you take comes with the next best action. Coffee  break? Shortest way to the meeting room? Avoid Karen? WalkMe's**\n  - Image: https://pbs.twimg.com/media/HE0AQwRakAAfUdU.jpg\n  - Source: https://x.com/WalkMeInc/status/2039286601092644932\n- **About Insights Reports - WalkMe Help Center**\n  - Image: https://support.walkme.com/wp-content/uploads/2019/03/report-gallery-overview-1.png\n  - Source: https://support.walkme.com/knowledge-base/insights-what-are-reports-and-how-are-they-used/\n- **WalkMe Login - WalkMe Help Center**\n  - Image: https://support.walkme.com/wp-content/uploads/2022/03/WalkMe-Login.png\n  - Source: https://support.walkme.com/knowledge-base/walkme-login/\n- **WalkMe Insights: Treat Workflow Friction with Extra-Strength Visibility**\n  - Image: https://i.ytimg.com/vi/zTUJgByiiQE/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLDxdfPy27BdoZMQ9MwxUY06rVpggg\n  - Source: https://www.youtube.com/watch?v=zTUJgByiiQE\n- **About Insights Reports - WalkMe Help Center**\n  - Image: https://support.walkme.com/wp-content/uploads/2019/03/image-20250216-094024.png\n  - Source: https://support.walkme.com/knowledge-base/insights-what-are-reports-and-how-are-they-used/\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Poppins\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"MazzardHRegular\",\n      \"role\": \"heading\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#0B0B40\",\n    \"secondary\": \"#FFFB4D\",\n    \"accent\": \"#FFFB4D\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#060626\",\n    \"link\": \"#060626\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Poppins\",\n      \"heading\": \"MazzardHRegular\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Poppins\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Poppins\",\n        \"MazzardHRegular\",\n        \"Helvetica\",\n        \"Arial\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Poppins\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"30px\",\n      \"h2\": \"30px\",\n      \"body\": \"18px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"10px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#FFFB4D\",\n      \"textColor\": \"#000000\",\n      \"borderRadius\": \"6px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"6px\",\n        \"topRight\": \"6px\",\n        \"bottomRight\": \"6px\",\n        \"bottomLeft\": \"6px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": 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   \"favicon\": \"https://www.walkme.com/wp-content/images/favicon.ico\",\n    \"ogImage\": \"https://www.walkme.com/wp-content/uploads/2026/04/home-meta-image.jpg?w=1024\",\n    \"logoHref\": \"https://www.walkme.com/\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 1,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'WalkMe'.\",\n    \"confidence\": 0.95,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Request a demo\",\n      \"reasoning\": \"The button 'Request a demo' with a vibrant background color #FFFB4D is the primary CTA due to its prominent placement and action-oriented text.\"\n    },\n    \"secondary\": {\n      \"index\": -1,\n      \"text\": \"N/A\",\n      \"reasoning\": \"No secondary button with a different background color was detected.\"\n    },\n    \"confidence\": 0.9\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"business professionals seeking digital adoption solutions\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.9,\n    \"colors\": 0.95,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'WalkMe'.\",\n        \"confidence\": 0.95\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}