# WalkMe Brand Identity A complete profile of **WalkMe**'s visual system — colors, typography, components, and personality — extracted from https://walkme.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/walkme - Machine-readable JSON: https://characterquilt.com/branding/walkme.json - Per-page llms.txt: https://characterquilt.com/branding/walkme/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #0B0B40 | | Accent | #FFFB4D | | Body Font | Poppins | | Heading Font | MazzardHRegular | ## Color Palette - primary: #0B0B40 - secondary: #FFFB4D - accent: #FFFB4D - background: #FFFFFF - textPrimary: #060626 - link: #060626 ## Typography - primary: Poppins — https://fonts.google.com/specimen/Poppins - heading: MazzardHRegular — https://fonts.google.com/specimen/MazzardHRegular ## Visual Assets - Logo: 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- Favicon: https://www.walkme.com/wp-content/images/favicon.ico - Social card (og:image): https://www.walkme.com/wp-content/uploads/2026/04/home-meta-image.jpg?w=1024 ## UI Components - buttonPrimary: background=#FFFB4D, textColor=#000000, borderRadius=6px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: business professionals seeking digital adoption solutions ## WalkMe Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Welcome to Lisa Moore Homes** - Image: http://www.alkme.com/lisaweb.jpg - Source: http://www.alkme.com/ - **Introducing WalkMe Shoes™.- the first shoe made exclusively for DAP professionals. Every step you take comes with the next best action. Coffee break? Shortest way to the meeting room? Avoid Karen? WalkMe's** - Image: https://pbs.twimg.com/media/HE0AQwRakAAfUdU.jpg - Source: https://x.com/WalkMeInc/status/2039286601092644932 - **About Insights Reports - WalkMe Help Center** - Image: https://support.walkme.com/wp-content/uploads/2019/03/report-gallery-overview-1.png - Source: https://support.walkme.com/knowledge-base/insights-what-are-reports-and-how-are-they-used/ - **WalkMe Login - WalkMe Help Center** - Image: https://support.walkme.com/wp-content/uploads/2022/03/WalkMe-Login.png - Source: https://support.walkme.com/knowledge-base/walkme-login/ - **WalkMe Insights: Treat Workflow Friction with Extra-Strength Visibility** - Image: https://i.ytimg.com/vi/zTUJgByiiQE/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLDxdfPy27BdoZMQ9MwxUY06rVpggg - Source: https://www.youtube.com/watch?v=zTUJgByiiQE - **About Insights Reports - WalkMe Help Center** - Image: https://support.walkme.com/wp-content/uploads/2019/03/image-20250216-094024.png - Source: https://support.walkme.com/knowledge-base/insights-what-are-reports-and-how-are-they-used/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Poppins", "role": "body" }, { "family": "MazzardHRegular", "role": "heading" } ], "colors": { "primary": "#0B0B40", "secondary": "#FFFB4D", "accent": "#FFFB4D", "background": "#FFFFFF", "textPrimary": "#060626", "link": "#060626" }, "typography": { "fontFamilies": { "primary": "Poppins", "heading": "MazzardHRegular" }, "fontStacks": { "heading": [ "Poppins", "sans-serif" ], "body": [ "Poppins", "MazzardHRegular", "Helvetica", "Arial", "sans-serif" ], "paragraph": [ "Poppins" ] }, "fontSizes": { "h1": "30px", "h2": "30px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "10px" }, "components": { "buttonPrimary": { "background": "#FFFB4D", "textColor": "#000000", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://www.walkme.com/wp-content/images/favicon.ico", "ogImage": "https://www.walkme.com/wp-content/uploads/2026/04/home-meta-image.jpg?w=1024", "logoHref": "https://www.walkme.com/" }, "__llm_logo_reasoning": { "selectedIndex": 1, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'WalkMe'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Request a demo", "reasoning": "The button 'Request a demo' with a vibrant background color #FFFB4D is the primary CTA due to its prominent placement and action-oriented text." }, "secondary": { "index": -1, "text": "N/A", "reasoning": "No secondary button with a different background color was detected." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "business professionals seeking digital adoption solutions" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.95, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'WalkMe'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```