{
  "name": "Warmer",
  "slug": "warmer",
  "domain": "https://www.warmer.com/",
  "sources": [
    "startups_gallery"
  ],
  "branding": {
    "colorScheme": "dark",
    "fonts": [
      {
        "family": "Inter",
        "role": "body"
      },
      {
        "family": "Instrument Sans",
        "role": "unknown"
      }
    ],
    "colors": {
      "primary": "#38BDF8",
      "secondary": "#A78BFA",
      "accent": "#38BDF8",
      "background": "#000000",
      "textPrimary": "#000000",
      "link": "#112A28"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Inter",
        "heading": "Inter"
      },
      "fontStacks": {
        "heading": [
          "Arial",
          "sans-serif"
        ],
        "body": [
          "Arial",
          "sans-serif"
        ],
        "paragraph": [
          "Arial",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "14px",
        "h2": "14px",
        "body": "14px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "24px"
    },
    "components": {
      "buttonPrimary": {
        "background": "#38BDF8",
        "textColor": "#000000",
        "borderRadius": "12px",
        "borderRadiusCorners": {
          "topLeft": "12px",
          "topRight": "12px",
          "bottomRight": "12px",
          "bottomLeft": "12px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": null,
      "favicon": "https://cdn.prod.website-files.com/6818fe50ac7d407eea59da90/68366f1e91e773ab0b40e4f8_Favicon-02%201.svg",
      "ogImage": null
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Download Free",
        "reasoning": "The button 'Download Free' uses a vibrant blue color (#38BDF8), which is a strong indicator of a primary call-to-action. The text is action-oriented, encouraging users to download the app, making it the primary CTA."
      },
      "secondary": {
        "index": -1,
        "text": "N/A",
        "reasoning": "There is only one button detected, so no secondary button exists with a different color."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "modern",
      "energy": "medium",
      "targetAudience": "young adults interested in social health and friendships"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": false,
        "llmSucceeded": false,
        "finalSource": "none"
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/warmer/ee578209eb.webp",
      "alt": "RARE! 1965 1960s HOT DR PEPPER Winter Warmer Soda = Print AD 10 X 7 | eBay",
      "source_url": "https://www.ebay.com/itm/325462739690",
      "image_url": "https://i.ebayimg.com/images/g/xAUAAOSwcU5jmV48/s-l1200.png",
      "width": 1200,
      "height": 830,
      "bytes": 1929662,
      "query": "\"Warmer\" ad",
      "query_suffix": "\"Warmer\" ad"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/warmer/62f20fdeef.webp",
      "alt": "Hotter summers, warmer winters? New climate report offers scalding outlooks",
      "source_url": "https://thehill.com/homenews/nexstar_media_wire/4320699-hotter-summers-warmer-winters-new-climate-report-offers-scalding-outlooks/",
      "image_url": "https://wgntv.com/wp-content/uploads/sites/5/2023/11/Projected-temp-changes-at-3.6-degrees-global-warming.jpg",
      "width": 1200,
      "height": 990,
      "bytes": 92071,
      "query": "\"Warmer\" report",
      "query_suffix": "\"Warmer\" report"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/warmer/471292f3c6.webp",
      "alt": "Al Pacino and Robert De Niro Get Cozy for Moncler Fashion Campaign",
      "source_url": "https://www.hollywoodreporter.com/lifestyle/style/al-pacino-robert-de-niro-movies-fashion-campaign-moncler-1236401464/",
      "image_url": "https://www.hollywoodreporter.com/wp-content/uploads/2025/10/MONCLER-WARMER-TOGETHER_HERO-IMAGE-3.jpg",
      "width": 2362,
      "height": 1329,
      "bytes": 167068,
      "query": "\"Warmer\" ad",
      "query_suffix": "\"Warmer\" ad"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/warmer/6b14d75da9.webp",
      "alt": "Hotter summers, warmer winters? New climate report offers scalding outlooks",
      "source_url": "https://thehill.com/homenews/nexstar_media_wire/4320699-hotter-summers-warmer-winters-new-climate-report-offers-scalding-outlooks/",
      "image_url": "https://wgntv.com/wp-content/uploads/sites/5/2023/11/figure2_11.jpg",
      "width": 4096,
      "height": 1682,
      "bytes": 466178,
      "query": "\"Warmer\" report",
      "query_suffix": "\"Warmer\" report"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/warmer/96d7ed0d36.webp",
      "alt": "12 Best Coming Soon Landing Page Examples and Ideas",
      "source_url": "https://landingi.com/landing-page/coming-soon-examples/",
      "image_url": "https://landingi.com/wp-content/uploads/2024/04/templ3-2-optimized.webp",
      "width": 1200,
      "height": 575,
      "bytes": 54724,
      "query": "\"Warmer\" landing page",
      "query_suffix": "\"Warmer\" landing page"
    }
  ],
  "font_resources": [
    {
      "family": "Inter",
      "google_fonts_url": "https://fonts.google.com/specimen/Inter"
    },
    {
      "family": "Inter",
      "google_fonts_url": "https://fonts.google.com/specimen/Inter"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Inter&family=Inter&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/warmer",
  "agent_instructions": "You are designing or implementing in Warmer's brand identity.\n\n# Brand profile\n- Company: Warmer\n- Source: https://www.warmer.com/\n- Color scheme: dark\n\n# Colors\n- primary: #38BDF8\n- secondary: #A78BFA\n- accent: #38BDF8\n- background: #000000\n- textPrimary: #000000\n- link: #112A28\n\n# Typography\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Inter — https://fonts.google.com/specimen/Inter\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Inter&family=Inter&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#38BDF8, textColor=#000000, borderRadius=12px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: young adults interested in social health and friendships\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/warmer.json",
  "page_markdown": "# Warmer Brand Identity\n\nA complete profile of **Warmer**'s visual system — colors, typography, components, and personality — extracted from https://www.warmer.com/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/warmer\n- Machine-readable JSON: https://characterquilt.com/branding/warmer.json\n- Per-page llms.txt: https://characterquilt.com/branding/warmer/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #38BDF8 |\n| Accent | #38BDF8 |\n| Body Font | Inter |\n| Heading Font | Inter |\n\n## Color Palette\n\n- primary: #38BDF8\n- secondary: #A78BFA\n- accent: #38BDF8\n- background: #000000\n- textPrimary: #000000\n- link: #112A28\n\n## Typography\n\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Inter — https://fonts.google.com/specimen/Inter\n\n## Visual Assets\n\n- Favicon: https://cdn.prod.website-files.com/6818fe50ac7d407eea59da90/68366f1e91e773ab0b40e4f8_Favicon-02%201.svg\n\n## UI Components\n\n- buttonPrimary: background=#38BDF8, textColor=#000000, borderRadius=12px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: young adults interested in social health and friendships\n\n## Warmer Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **RARE! 1965 1960s HOT DR PEPPER Winter Warmer Soda = Print AD 10 X 7 | eBay**\n  - Image: https://i.ebayimg.com/images/g/xAUAAOSwcU5jmV48/s-l1200.png\n  - Source: https://www.ebay.com/itm/325462739690\n- **Hotter summers, warmer winters? New climate report offers scalding outlooks**\n  - Image: https://wgntv.com/wp-content/uploads/sites/5/2023/11/Projected-temp-changes-at-3.6-degrees-global-warming.jpg\n  - Source: https://thehill.com/homenews/nexstar_media_wire/4320699-hotter-summers-warmer-winters-new-climate-report-offers-scalding-outlooks/\n- **Al Pacino and Robert De Niro Get Cozy for Moncler Fashion Campaign**\n  - Image: https://www.hollywoodreporter.com/wp-content/uploads/2025/10/MONCLER-WARMER-TOGETHER_HERO-IMAGE-3.jpg\n  - Source: https://www.hollywoodreporter.com/lifestyle/style/al-pacino-robert-de-niro-movies-fashion-campaign-moncler-1236401464/\n- **Hotter summers, warmer winters? New climate report offers scalding outlooks**\n  - Image: https://wgntv.com/wp-content/uploads/sites/5/2023/11/figure2_11.jpg\n  - Source: https://thehill.com/homenews/nexstar_media_wire/4320699-hotter-summers-warmer-winters-new-climate-report-offers-scalding-outlooks/\n- **12 Best Coming Soon Landing Page Examples and Ideas**\n  - Image: https://landingi.com/wp-content/uploads/2024/04/templ3-2-optimized.webp\n  - Source: https://landingi.com/landing-page/coming-soon-examples/\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"dark\",\n  \"fonts\": [\n    {\n      \"family\": \"Inter\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Instrument Sans\",\n      \"role\": \"unknown\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#38BDF8\",\n    \"secondary\": \"#A78BFA\",\n    \"accent\": \"#38BDF8\",\n    \"background\": \"#000000\",\n    \"textPrimary\": \"#000000\",\n    \"link\": \"#112A28\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Inter\",\n      \"heading\": \"Inter\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Arial\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Arial\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Arial\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"14px\",\n      \"h2\": \"14px\",\n      \"body\": \"14px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"24px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#38BDF8\",\n      \"textColor\": \"#000000\",\n      \"borderRadius\": \"12px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"12px\",\n        \"topRight\": \"12px\",\n        \"bottomRight\": \"12px\",\n        \"bottomLeft\": \"12px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": null,\n    \"favicon\": \"https://cdn.prod.website-files.com/6818fe50ac7d407eea59da90/68366f1e91e773ab0b40e4f8_Favicon-02%201.svg\",\n    \"ogImage\": null\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Download Free\",\n      \"reasoning\": \"The button 'Download Free' uses a vibrant blue color (#38BDF8), which is a strong indicator of a primary call-to-action. The text is action-oriented, encouraging users to download the app, making it the primary CTA.\"\n    },\n    \"secondary\": {\n      \"index\": -1,\n      \"text\": \"N/A\",\n      \"reasoning\": \"There is only one button detected, so no secondary button exists with a different color.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"modern\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"young adults interested in social health and friendships\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": false,\n      \"llmSucceeded\": false,\n      \"finalSource\": \"none\"\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}