# Warmer Brand Identity

A complete profile of **Warmer**'s visual system — colors, typography, components, and personality — extracted from https://www.warmer.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/warmer
- Machine-readable JSON: https://characterquilt.com/branding/warmer.json
- Per-page llms.txt: https://characterquilt.com/branding/warmer/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #38BDF8 |
| Accent | #38BDF8 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #38BDF8
- secondary: #A78BFA
- accent: #38BDF8
- background: #000000
- textPrimary: #000000
- link: #112A28

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Favicon: https://cdn.prod.website-files.com/6818fe50ac7d407eea59da90/68366f1e91e773ab0b40e4f8_Favicon-02%201.svg

## UI Components

- buttonPrimary: background=#38BDF8, textColor=#000000, borderRadius=12px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: young adults interested in social health and friendships

## Warmer Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **RARE! 1965 1960s HOT DR PEPPER Winter Warmer Soda = Print AD 10 X 7 | eBay**
  - Image: https://i.ebayimg.com/images/g/xAUAAOSwcU5jmV48/s-l1200.png
  - Source: https://www.ebay.com/itm/325462739690
- **Hotter summers, warmer winters? New climate report offers scalding outlooks**
  - Image: https://wgntv.com/wp-content/uploads/sites/5/2023/11/Projected-temp-changes-at-3.6-degrees-global-warming.jpg
  - Source: https://thehill.com/homenews/nexstar_media_wire/4320699-hotter-summers-warmer-winters-new-climate-report-offers-scalding-outlooks/
- **Al Pacino and Robert De Niro Get Cozy for Moncler Fashion Campaign**
  - Image: https://www.hollywoodreporter.com/wp-content/uploads/2025/10/MONCLER-WARMER-TOGETHER_HERO-IMAGE-3.jpg
  - Source: https://www.hollywoodreporter.com/lifestyle/style/al-pacino-robert-de-niro-movies-fashion-campaign-moncler-1236401464/
- **Hotter summers, warmer winters? New climate report offers scalding outlooks**
  - Image: https://wgntv.com/wp-content/uploads/sites/5/2023/11/figure2_11.jpg
  - Source: https://thehill.com/homenews/nexstar_media_wire/4320699-hotter-summers-warmer-winters-new-climate-report-offers-scalding-outlooks/
- **12 Best Coming Soon Landing Page Examples and Ideas**
  - Image: https://landingi.com/wp-content/uploads/2024/04/templ3-2-optimized.webp
  - Source: https://landingi.com/landing-page/coming-soon-examples/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Instrument Sans",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#38BDF8",
    "secondary": "#A78BFA",
    "accent": "#38BDF8",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#112A28"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "14px",
      "h2": "14px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "24px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#38BDF8",
      "textColor": "#000000",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://cdn.prod.website-files.com/6818fe50ac7d407eea59da90/68366f1e91e773ab0b40e4f8_Favicon-02%201.svg",
    "ogImage": null
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Download Free",
      "reasoning": "The button 'Download Free' uses a vibrant blue color (#38BDF8), which is a strong indicator of a primary call-to-action. The text is action-oriented, encouraging users to download the app, making it the primary CTA."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button exists with a different color."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "young adults interested in social health and friendships"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```