# Warp (HR) Brand Identity

A complete profile of **Warp (HR)**'s visual system — colors, typography, components, and personality — extracted from https://www.warp.co/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/warp-hr
- Machine-readable JSON: https://characterquilt.com/branding/warp-hr.json
- Per-page llms.txt: https://characterquilt.com/branding/warp-hr/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FF3D00 |
| Accent | #FF3D00 |
| Body Font | restartSoft |
| Heading Font | restartSoft |

## Color Palette

- primary: #FF3D00
- accent: #FF3D00
- background: #FFFFFF
- textPrimary: #202020
- link: #FF3D00

## Typography

- primary: restartSoft — https://fonts.google.com/specimen/restartSoft
- heading: restartSoft — https://fonts.google.com/specimen/restartSoft

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20viewBox%3D%220%200%201236%20351%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20fill%3D%22none%22%20class%3D%22h-6%20px-0%22%20data-fc-idx%3D%220%22%3E%3Ctitle%20style%3D%22fill%3A%20none%20!important%3B%22%3EWarp%3C%2Ftitle%3E%3Cg%20fill%3D%22currentColor%22%20clip-path%3D%22url(%23warp-logo-clip)%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%3E%3Cpath%20d%3D%22M341.87%20122.39A175.4%20175.4%200%200%200%20224.76%207.21c21.37%2068.74%2071.94%20110.54%20117.11%20115.18%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m345.73%20136.78-.61-2.66C276.82%20131.98%20208.24%2086.83%20189.65.61q-7.28-.61-14.72-.62c-12.08%200-23.87%201.22-35.26%203.55%2026.94%2083.98%20123.11%20131.57%20206.06%20133.23z%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M348.13%20149.95c-118.71-.69-218.72-60.46-249.67-132.4a176%20176%200%200%200-53.29%2040.03c66.49%2057.59%20183.26%2094.65%20303.33%2095q-.17-1.32-.37-2.63%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M349.68%20165.77c-101.84-.05-244.09-15.45-332.26-67.13a174%20174%200%200%200-15.43%2049.35c97.11%2017.89%20226.18%2020.16%20347.78%2020.17zM224.85%20342.76a175.4%20175.4%200%200%200%20116.93-114.88c-45.08%204.68-95.52%2046.36-116.93%20114.88%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m345.05%20216.13.62-2.66c-82.86%201.68-178.88%2049.18-205.93%20132.98a176%20176%200%200%200%2049.96%202.91c18.67-86.02%2087.15-131.08%20155.35-133.24z%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m348.09%20200.31.37-2.63c-119.98.35-236.66%2037.37-303.16%2094.88a176%20176%200%200%200%2053.26%2039.93C129.61%20260.66%20229.52%20201%20348.1%20200.31z%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M349.77%20182.11c-121.58%200-250.62%202.28-347.73%2020.16a174%20174%200%200%200%2015.48%2049.3c88.17-51.63%20230.33-67.02%20332.14-67.07z%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%2F%3E%3C%2Fg%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M1149.21%20278.42c-22.92%200-41.64-7.64-55.78-22.54V351h-55.77V74.82h55.77v18.72c14.14-14.9%2032.86-22.54%2055.78-22.54%2048.89%200%2085.94%2037.82%2085.94%20103.9%200%2065.7-37.05%20103.52-85.94%20103.52m-13.76-47.75c25.98%200%2042.02-20.62%2042.02-55.77%200-35.14-16.04-56.15-42.02-56.15-25.97%200-42.02%2021-42.02%2056.15s16.05%2055.77%2042.02%2055.77M897.77%20274.6V74.82h55.77v28.27C969.2%2080.55%20991.74%2071%201012%2071h7.64v56.54H1012c-29.42%200-58.45%2012.6-58.45%2045.07v102zm-73.46%200v-17.57c-15.28%2014.52-36.67%2021.4-57.68%2021.4-36.67%200-66.85-21.78-66.85-61.5%200-44.7%2035.53-60.36%2087.48-64.18%2027.12-3.44%2038.58-7.26%2038.58-19.49%200-11.07-10.7-18.71-30.56-18.71-18.72%200-32.47%208.78-34%2023.3h-54.24C710.48%2092.39%20751.35%2071%20795.66%2071c45.84%200%2084.42%2019.1%2084.42%2068.76V274.6zm-68.76-61.12c0%2015.28%2011.46%2022.92%2027.12%2022.92%2019.49%200%2041.64-11.08%2041.64-35.9v-16.81c-10.31%202.67-21.77%204.2-33.23%205.34-21.78%202.68-35.53%209.17-35.53%2024.45m-297.1%2061.12L400%2074.82h58.06l32.09%20135.99%2037.82-135.99h53.86l36.67%20135.99%2033.23-135.99h53.86L646.77%20274.6h-56.92L552.8%20143.96%20515.74%20274.6z%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%2F%3E%3Cdefs%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3CclipPath%20id%3D%22warp-logo-clip%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cpath%20fill%3D%22white%22%20d%3D%22M0%200h350v350H0z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2FclipPath%3E%3C%2Fdefs%3E%3C%2Fsvg%3E
- Favicon: https://www.warp.co/icon.svg?icon.104675aivtao0.svg
- Social card (og:image): https://www.warp.co/og/open-graph.png

## UI Components

- input: background=transparent, textColor=#202020, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#FF3D00, textColor=#202020, borderRadius=8px, shadow=none
- buttonSecondary: background=#2B2B2B, textColor=#EEEEEE, borderColor=#FDFDFD, borderRadius=10px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy professionals

## Warp (HR) Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Warp › AI-Native Payroll, Compliance & Benefits**
  - Image: https://www.warp.co/og/open-graph.png
  - Source: https://www.warp.co/
- **Warp Reviews 2026: Details, Pricing, & Features | G2**
  - Image: https://images.g2crowd.com/uploads/attachment/file/1323363/DASHBOARD.png
  - Source: https://www.g2.com/products/warp/reviews
- **Warp is a modern payroll, compliance, and benefits platform built for  founders.**
  - Image: https://ramp.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F6jz6vxxd%2Fproduction%2Fd62b497af8109a62bae6948eda31632d781fbdea-2048x512.png%3Ffit%3Dmax%26auto%3Dformat&w=3840&q=75
  - Source: https://ramp.com/rewards/warp
- **How a small team now has 100s of customers and millions in revenue**
  - Image: https://substackcdn.com/image/fetch/$s_!EjVr!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F10f06554-1992-4867-a67a-18b01355281a_3000x3000.png
  - Source: https://nextplayso.substack.com/p/how-a-small-team-now-has-100s-of
- **Kaonavi HR Service Integrated with ASTERIA Warp**
  - Image: https://itbusinesstoday.b-cdn.net/wp-content/uploads/2025/09/ASTERIAs-corporate-data-integration-software-ASTERIA-Warp-now-supports-860x573.webp
  - Source: https://itbusinesstoday.com/hr-tech/asteria-warp-expands-to-support-kaonavi-hr-system/
- **Warp Reviews 2026: Details, Pricing, & Features | G2**
  - Image: https://images.g2crowd.com/cdn-cgi/image/width=300,height=300,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1323365/COMPANY-_-DASHBOARD.png
  - Source: https://www.g2.com/products/warp/reviews

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "restartSoft",
      "role": "body"
    },
    {
      "family": "berkeleyMono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#FF3D00",
    "accent": "#FF3D00",
    "background": "#FFFFFF",
    "textPrimary": "#202020",
    "link": "#FF3D00"
  },
  "typography": {
    "fontFamilies": {
      "primary": "restartSoft",
      "heading": "restartSoft"
    },
    "fontStacks": {
      "heading": [
        "restartSoft"
      ],
      "body": [
        "restartSoft"
      ],
      "paragraph": [
        "restartSoft"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "35px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 6,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#202020",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FF3D00",
      "textColor": "#202020",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#2B2B2B",
      "textColor": "#EEEEEE",
      "borderColor": "#FDFDFD",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20viewBox%3D%220%200%201236%20351%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20fill%3D%22none%22%20class%3D%22h-6%20px-0%22%20data-fc-idx%3D%220%22%3E%3Ctitle%20style%3D%22fill%3A%20none%20!important%3B%22%3EWarp%3C%2Ftitle%3E%3Cg%20fill%3D%22currentColor%22%20clip-path%3D%22url(%23warp-logo-clip)%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%3E%3Cpath%20d%3D%22M341.87%20122.39A175.4%20175.4%200%200%200%20224.76%207.21c21.37%2068.74%2071.94%20110.54%20117.11%20115.18%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m345.73%20136.78-.61-2.66C276.82%20131.98%20208.24%2086.83%20189.65.61q-7.28-.61-14.72-.62c-12.08%200-23.87%201.22-35.26%203.55%2026.94%2083.98%20123.11%20131.57%20206.06%20133.23z%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M348.13%20149.95c-118.71-.69-218.72-60.46-249.67-132.4a176%20176%200%200%200-53.29%2040.03c66.49%2057.59%20183.26%2094.65%20303.33%2095q-.17-1.32-.37-2.63%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M349.68%20165.77c-101.84-.05-244.09-15.45-332.26-67.13a174%20174%200%200%200-15.43%2049.35c97.11%2017.89%20226.18%2020.16%20347.78%2020.17zM224.85%20342.76a175.4%20175.4%200%200%200%20116.93-114.88c-45.08%204.68-95.52%2046.36-116.93%20114.88%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m345.05%20216.13.62-2.66c-82.86%201.68-178.88%2049.18-205.93%20132.98a176%20176%200%200%200%2049.96%202.91c18.67-86.02%2087.15-131.08%20155.35-133.24z%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m348.09%20200.31.37-2.63c-119.98.35-236.66%2037.37-303.16%2094.88a176%20176%200%200%200%2053.26%2039.93C129.61%20260.66%20229.52%20201%20348.1%20200.31z%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M349.77%20182.11c-121.58%200-250.62%202.28-347.73%2020.16a174%20174%200%200%200%2015.48%2049.3c88.17-51.63%20230.33-67.02%20332.14-67.07z%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%2F%3E%3C%2Fg%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M1149.21%20278.42c-22.92%200-41.64-7.64-55.78-22.54V351h-55.77V74.82h55.77v18.72c14.14-14.9%2032.86-22.54%2055.78-22.54%2048.89%200%2085.94%2037.82%2085.94%20103.9%200%2065.7-37.05%20103.52-85.94%20103.52m-13.76-47.75c25.98%200%2042.02-20.62%2042.02-55.77%200-35.14-16.04-56.15-42.02-56.15-25.97%200-42.02%2021-42.02%2056.15s16.05%2055.77%2042.02%2055.77M897.77%20274.6V74.82h55.77v28.27C969.2%2080.55%20991.74%2071%201012%2071h7.64v56.54H1012c-29.42%200-58.45%2012.6-58.45%2045.07v102zm-73.46%200v-17.57c-15.28%2014.52-36.67%2021.4-57.68%2021.4-36.67%200-66.85-21.78-66.85-61.5%200-44.7%2035.53-60.36%2087.48-64.18%2027.12-3.44%2038.58-7.26%2038.58-19.49%200-11.07-10.7-18.71-30.56-18.71-18.72%200-32.47%208.78-34%2023.3h-54.24C710.48%2092.39%20751.35%2071%20795.66%2071c45.84%200%2084.42%2019.1%2084.42%2068.76V274.6zm-68.76-61.12c0%2015.28%2011.46%2022.92%2027.12%2022.92%2019.49%200%2041.64-11.08%2041.64-35.9v-16.81c-10.31%202.67-21.77%204.2-33.23%205.34-21.78%202.68-35.53%209.17-35.53%2024.45m-297.1%2061.12L400%2074.82h58.06l32.09%20135.99%2037.82-135.99h53.86l36.67%20135.99%2033.23-135.99h53.86L646.77%20274.6h-56.92L552.8%20143.96%20515.74%20274.6z%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%2F%3E%3Cdefs%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3CclipPath%20id%3D%22warp-logo-clip%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cpath%20fill%3D%22white%22%20d%3D%22M0%200h350v350H0z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2FclipPath%3E%3C%2Fdefs%3E%3C%2Fsvg%3E",
    "favicon": "https://www.warp.co/icon.svg?icon.104675aivtao0.svg",
    "ogImage": "https://www.warp.co/og/open-graph.png",
    "logoHref": "/",
    "logoAlt": "Warp"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Warp'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "arrow-rightSee a Demo",
      "reasoning": "Button #8 has a vibrant background color (#FF3D00) which matches the brand's primary color and is action-oriented with the text 'See a Demo'."
    },
    "secondary": {
      "index": 5,
      "text": "Explore the API",
      "reasoning": "Button #5 has a different background color (#2B2B2B) and offers a secondary action 'Explore the API', making it suitable as a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Warp'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```