# Wasmer Brand Identity A complete profile of **Wasmer**'s visual system — colors, typography, components, and personality — extracted from https://wasmer.io. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/wasmer - Machine-readable JSON: https://characterquilt.com/branding/wasmer.json - Per-page llms.txt: https://characterquilt.com/branding/wasmer/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #0F0518 | | Accent | #171717 | | Body Font | Hellix | | Heading Font | Gilroy | ## Color Palette - primary: #0F0518 - secondary: #231044 - accent: #171717 - background: #FFFFFF - textPrimary: #0F0519 - link: #0F0519 ## Typography - primary: Hellix — https://fonts.google.com/specimen/Hellix - heading: Gilroy — https://fonts.google.com/specimen/Gilroy ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20623%20124%22%20fill%3D%22none%22%20height%3D%2230%22%20data-sentry-element%3D%22svg%22%20data-sentry-component%3D%22Logo%22%20data-sentry-source-file%3D%22index.tsx%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22%230F0518%22%20d%3D%22M.25%2045.28c0-7.97%200-11.95%202.14-13.2%202.15-1.23%205.6.76%2012.5%204.75l25.92%2014.96c6.9%203.99%2010.36%205.98%2012.5%209.7%202.15%203.71%202.15%207.7%202.15%2015.67v29.93c0%207.97%200%2011.96-2.14%2013.2-2.15%201.23-5.6-.76-12.5-4.75L14.9%20100.58C8%2096.59%204.54%2094.6%202.4%2090.88.24%2087.19.24%2083.19.24%2075.22V45.28Z%22%20data-sentry-element%3D%22path%22%20data-sentry-source-file%3D%22index.tsx%22%20style%3D%22fill%3A%20rgb(15%2C%205%2C%2024)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%230F0518%22%20fill-rule%3D%22evenodd%22%20d%3D%22M29.35%2016.22c-2.15%201.24-2.15%205.22-2.15%2013.2v2.15c.01%200%20.03%200%20.04.02l25.92%2014.96c6.9%203.99%2010.35%205.98%2012.5%209.7%202.14%203.71%202.14%207.7%202.14%2015.67V99.7c6.88%203.97%2010.33%205.95%2012.47%204.72%202.14-1.24%202.14-5.23%202.14-13.2V61.3c0-7.97%200-11.96-2.14-15.67-2.15-3.72-5.6-5.7-12.5-9.7L41.85%2020.97c-6.9-3.99-10.36-5.98-12.5-4.74Z%22%20clip-rule%3D%22evenodd%22%20data-sentry-element%3D%22path%22%20data-sentry-source-file%3D%22index.tsx%22%20style%3D%22fill%3A%20rgb(15%2C%205%2C%2024)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%230F0518%22%20fill-rule%3D%22evenodd%22%20d%3D%22M56.83.37c-2.15%201.23-2.15%205.22-2.15%2013.2v2.14l.04.02L80.64%2030.7c6.9%203.98%2010.36%205.97%2012.5%209.69%202.15%203.71%202.15%207.7%202.15%2015.67v27.78c6.88%203.98%2010.32%205.96%2012.46%204.72%202.14-1.24%202.14-5.22%202.14-13.2V45.45c0-7.97%200-11.96-2.14-15.68-2.14-3.71-5.6-5.7-12.5-9.69L69.33%205.11C62.43%201.12%2058.97-.87%2056.83.37Z%22%20clip-rule%3D%22evenodd%22%20data-sentry-element%3D%22path%22%20data-sentry-source-file%3D%22index.tsx%22%20style%3D%22fill%3A%20rgb(15%2C%205%2C%2024)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%230F0518%22%20d%3D%22M146.9%2028.8a1%201%200%200%200-.94%201.34l23.3%2064.4a1%201%200%200%200%20.94.66h11.46a1%201%200%200%200%20.94-.66l14.46-39.19%2014.34%2039.19a1%201%200%200%200%20.94.66h11.59a1%201%200%200%200%20.94-.66l23.44-64.4a1%201%200%200%200-.94-1.34h-15.8a1%201%200%200%200-.95.7l-12.54%2038.96-14.15-39a1%201%200%200%200-.94-.66h-11.98a1%201%200%200%200-.94.67l-13.9%2038.98-12.65-38.96a1%201%200%200%200-.96-.69H146.9Z%22%20data-sentry-element%3D%22path%22%20data-sentry-source-file%3D%22index.tsx%22%20style%3D%22fill%3A%20rgb(15%2C%205%2C%2024)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%230F0518%22%20fill-rule%3D%22evenodd%22%20d%3D%22M317.1%2095.2a1%201%200%200%200%201-1V29.8a1%201%200%200%200-1-1h-14.62a1%201%200%200%200-1%201v5.66a21.94%2021.94%200%200%200-6.71-4.97c-4-2-8.29-3-12.83-3-5.89%200-11.3%201.54-16.2%204.62a31.5%2031.5%200%200%200-11.55%2012.5%2036.19%2036.19%200%200%200-4.2%2017.32%2037%2037%200%200%200%204.2%2017.46A32.43%2032.43%200%200%200%20265.74%2092l.01.01c4.9%203%2010.3%204.5%2016.2%204.5a28%2028%200%200%200%2012.68-3%2022.01%2022.01%200%200%200%206.85-5v5.68a1%201%200%200%200%201%201h14.62Zm-15.5-21.94c-.02%200-.03.02-.04.03%200%20.02-.02.04-.04.06l.07-.1Zm-16.63%207.3c-3.52%200-6.68-.8-9.5-2.37a19.06%2019.06%200%200%201-6.62-6.75%2019.16%2019.16%200%200%201-2.37-9.5c0-3.53.8-6.7%202.37-9.52a18%2018%200%200%201%206.6-6.6%2019.16%2019.16%200%200%201%209.52-2.37c3.51%200%206.81.87%209.91%202.63a17.09%2017.09%200%200%201%206.6%206.39v19.15a18.34%2018.34%200%200%201-6.73%206.3h-.01c-3%201.76-6.26%202.63-9.77%202.63Z%22%20clip-rule%3D%22evenodd%22%20data-sentry-element%3D%22path%22%20data-sentry-source-file%3D%22index.tsx%22%20style%3D%22fill%3A%20rgb(15%2C%205%2C%2024)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%230F0518%22%20d%3D%22M340.83%2093.96h.02a50.22%2050.22%200%200%200%2015.71%202.55c5.03%200%209.52-.85%2013.44-2.58h.01c4-1.83%207.13-4.3%209.36-7.45a18.26%2018.26%200%200%200%203.48-10.85c0-4.56-1.2-8.33-3.67-11.18a21.64%2021.64%200%200%200-8.4-6.2%2084.7%2084.7%200%200%200-11.86-3.87c-2.7-.7-5-1.34-6.9-1.95a16.74%2016.74%200%200%201-4.16-2.2%203.78%203.78%200%200%201-1.23-2.91c0-1.58.65-2.75%202.03-3.63%201.54-.92%203.79-1.43%206.85-1.43%202.85%200%205.98.59%209.41%201.79h.03a23.36%2023.36%200%200%201%208.6%204.67%201%201%200%200%200%201.55-.28l6.05-11.72a1%201%200%200%200-.23-1.22c-2.93-2.57-6.66-4.51-11.15-5.86a43.58%2043.58%200%200%200-13.6-2.15c-5.03%200-9.56.85-13.57%202.58a21.38%2021.38%200%200%200-9.25%207.46%2019.18%2019.18%200%200%200-3.33%2011.1c0%204.56%201.14%208.28%203.53%2011.06a21.43%2021.43%200%200%200%208.18%205.95%2093.92%2093.92%200%200%200%2011.72%203.33c2.7.6%204.94%201.21%206.75%201.81h.01c1.83.6%203.23%201.36%204.23%202.3l.04.02a3.62%203.62%200%200%201%201.35%202.92c0%201.63-.74%202.96-2.43%204.03-1.72%201.1-4.06%201.69-7.1%201.69a34.6%2034.6%200%200%201-11.51-2.18c-4.04-1.46-7.15-3.28-9.4-5.44a1%201%200%200%200-1.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- Favicon: https://wasmer.io/favicon.ico ## UI Components - buttonPrimary: background=#171717, textColor=#FAFAFA, borderRadius=9999px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#0F0518, borderColor=#E5E5E5, borderRadius=9999px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: developers and tech enthusiasts ## Wasmer Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Wasmer 2.0, It's a big deal! · Blog · Wasmer** - Image: https://wasmer.io/_next/image?url=https%3A%2F%2Fwasmer.io%2Fimages%2Fblog%2Fwasmer-2.0%2Fwasmer-20.jpg&w=1920&q=75 - Source: https://wasmer.io/posts/wasmer-2_0 - **Welcome to the new Wasmer! 👋 · Blog · Wasmer** - Image: https://wasmer.io/_next/image?url=https%3A%2F%2Fcdn.wasmer.io%2Foriginal_images%2Fnew-wasmer.jpg&w=3840&q=75 - Source: https://wasmer.io/posts/welcome-to-the-new-wasmer - **The Cloud is dead, long live the Cloud! Announcing Wasmer Edge · Blog · Wasmer** - Image: https://wasmer.io/_next/image?url=https%3A%2F%2Fcdn.wasmer.io%2Foriginal_images%2Fwasmer-edge.jpg&w=3840&q=75 - Source: https://wasmer.io/posts/announcing-wasmer-edge - **Smart Energy Management System & Consulting Services** - Image: https://wasmerco.com/wp-content/uploads/2024/06/Wasmer-Align-Logo-White.png - Source: https://wasmerco.com/ - **Wasmer: Universal applications using WebAssembly** - Image: https://cdn.wasmer.io/icon/package/Capture-2024-05-20-171217_default_icon.png - Source: https://wasmer.io/ - **The Cloud is dead, long live the Cloud! Announcing Wasmer Edge · Blog · Wasmer** - Image: https://cdn.wasmer.io/original_images/WasmerEdgeBlogPost_1.png - Source: https://wasmer.io/posts/announcing-wasmer-edge ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Gilroy", "role": "heading" }, { "family": "Hellix", "role": "body" }, { "family": "Roboto", "role": "unknown" } ], "colors": { "primary": "#0F0518", "secondary": "#231044", "accent": "#171717", "background": "#FFFFFF", "textPrimary": "#0F0519", "link": "#0F0519" }, "typography": { "fontFamilies": { "primary": "Hellix", "heading": "Gilroy" }, "fontStacks": { "heading": [ "Hellix", "sans-serif" ], "body": [ "Gilroy", "sans-serif" ], "paragraph": [ "Gilroy", "sans-serif" ] }, "fontSizes": { "h1": "48px", "h2": "24px", "body": "13px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "buttonPrimary": { "background": "#171717", "textColor": "#FAFAFA", "borderRadius": "9999px", "borderRadiusCorners": { "topLeft": "9999px", "topRight": "9999px", "bottomRight": "9999px", "bottomLeft": "9999px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#0F0518", "borderColor": "#E5E5E5", "borderRadius": "9999px", "borderRadiusCorners": { "topLeft": "9999px", "topRight": "9999px", "bottomRight": "9999px", "bottomLeft": "9999px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://wasmer.io/favicon.ico", "ogImage": null, "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Deploy for free", "reasoning": "Button #0 ('Deploy for free') has a dark background (#171717) which stands out as a strong call-to-action, making it the primary CTA." }, "secondary": { "index": 1, "text": "Deploy for free", "reasoning": "Button #1 ('Deploy for free') has a light background (#FFFFFF) and serves as a secondary option with less visual prominence compared to the primary button." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "developers and tech enthusiasts" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```