# Wave Brand Identity

A complete profile of **Wave**'s visual system — colors, typography, components, and personality — extracted from https://wave.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/wave
- Machine-readable JSON: https://characterquilt.com/branding/wave.json
- Per-page llms.txt: https://characterquilt.com/branding/wave/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1AB3E5 |
| Accent | #0E0D5D |
| Body Font | Inter |
| Heading Font | GT Walsheim Bold |

## Color Palette

- primary: #1AB3E5
- secondary: #007BFF
- accent: #0E0D5D
- background: #FFFFFF
- textPrimary: #0E0D5D
- link: #0E0D5D

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: GT Walsheim Bold — https://fonts.google.com/specimen/GT+Walsheim+Bold

## Visual Assets

- Logo: https://www.wave.com/img/nav-logo.png
- Favicon: https://www.wave.com/img/favicon.png

## Brand Personality

Tone: modern · Energy: medium · Audience: unknown

## Wave Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Curly Balls: Wave, Parachute • Ads of the World™ | Part of The Clio Network**
  - Image: https://www.adsoftheworld.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBd3pXQVE9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--f20ba23e351012df23e9a6cda6134c753dc2115c/thumbnail_61554
  - Source: https://www.adsoftheworld.com/campaigns/wave-a92213d9-8058-45cf-bdd3-4b8886e79480
- **Learn How To Read A Surf Report For Beginners**
  - Image: https://cornishwave.com/client/uploads/2017/02/wave-height-graphic.png
  - Source: https://cornishwave.com/how-to-read-surf-reports/
- **Wave landing page Images - Free Download on Freepik**
  - Image: https://img.freepik.com/free-vector/abstract-lineal-shapes-landing-page-template_52683-15235.jpg?semt=ais_hybrid&w=740&q=80
  - Source: https://www.freepik.com/free-photos-vectors/wave-landing-page
- **Atlantis: Wave • Ads of the World™ | Part of The Clio Network**
  - Image: https://www.adsoftheworld.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBMHN3QWc9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--3060e86c0051d9294e2c69869a1b49e5dd39c862/thumbnail_34676
  - Source: https://www.adsoftheworld.com/campaigns/wave-c408ca08-c501-4905-95af-9378f87c26b0
- **Wave Height Explanation**
  - Image: https://www.weather.gov/images/dlh/waveform.png
  - Source: https://www.weather.gov/dlh/WaveHeightExplanation
- **Hand Drawn Liquid Blue Wave Landing Page**
  - Image: https://i0.wp.com/backgroundabstract.com/wp-content/uploads/edd/2023/03/123-01-3-e1678542843114.jpg?resize=1000%2C750&ssl=1
  - Source: https://backgroundabstract.com/downloads/hand-drawn-liquid-blue-wave-landing-page/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "GT Walsheim Bold",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#1AB3E5",
    "secondary": "#007BFF",
    "accent": "#0E0D5D",
    "background": "#FFFFFF",
    "textPrimary": "#0E0D5D",
    "link": "#0E0D5D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "GT Walsheim Bold"
    },
    "fontStacks": {
      "heading": [
        "GT Walsheim Bold",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {},
  "images": {
    "logo": "https://www.wave.com/img/nav-logo.png",
    "favicon": "https://www.wave.com/img/favicon.png",
    "ogImage": null,
    "logoHref": "/en/",
    "logoAlt": "Wave logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, located in the header, and the alt text matches the brand name 'Wave'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.95,
    "overall": 0.475
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located in the header, and the alt text matches the brand name 'Wave'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```