{
  "name": "WaystoCap",
  "slug": "waystocap",
  "domain": "https://waystocap.com",
  "sources": [
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Outfit",
        "role": "body"
      }
    ],
    "colors": {
      "primary": "#005BD1",
      "secondary": "#020817",
      "accent": "#005BD1",
      "background": "#FFFFFF",
      "textPrimary": "#012169",
      "link": "#012169"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Outfit",
        "heading": "Outfit"
      },
      "fontStacks": {
        "heading": [
          "Outfit",
          "sans-serif"
        ],
        "body": [
          "Outfit",
          "sans-serif"
        ],
        "paragraph": [
          "Outfit",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "60px",
        "h2": "36px",
        "body": "20px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "0px"
    },
    "components": {
      "input": {
        "background": "#FFFFFF",
        "textColor": "#020817",
        "borderColor": "#E2E8F0",
        "borderRadius": "6px",
        "borderRadiusCorners": {
          "topLeft": "6px",
          "topRight": "6px",
          "bottomRight": "6px",
          "bottomLeft": "6px"
        },
        "shadow": "none"
      },
      "buttonPrimary": {
        "background": "#005BD1",
        "textColor": "#0F172A",
        "borderRadius": "6px",
        "borderRadiusCorners": {
          "topLeft": "6px",
          "topRight": "6px",
          "bottomRight": "6px",
          "bottomLeft": "6px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#FFFFFF",
        "textColor": "#012169",
        "borderColor": "#012169",
        "borderRadius": "6px",
        "borderRadiusCorners": {
          "topLeft": "6px",
          "topRight": "6px",
          "bottomRight": "6px",
          "bottomLeft": "6px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://waystocap.com/lovable-uploads/91b90bf2-18e7-4434-b1be-1652f835ce78.png",
      "favicon": null,
      "ogImage": "https://pub-bb2e103a32db4e198524a2e9ed8f35b4.r2.dev/68ac4d15-ddc8-403c-a0ba-a757145e5f1e/id-preview-4a1ce63c--c792e260-8c26-40cb-82e4-a6fc2f605224.lovable.app-1753524068493.png",
      "logoHref": "/",
      "logoAlt": "WaysToCap Ventures"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand name 'WaystoCap Ventures'.",
      "confidence": 0.9,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 1,
        "text": "Contact Us Now",
        "reasoning": "Button #1 ('Contact Us Now') is the primary CTA due to its action-oriented text and vibrant brand color (#005BD1), which aligns with the site's primary color scheme."
      },
      "secondary": {
        "index": 3,
        "text": "Learn About Our Approach",
        "reasoning": "Button #3 ('Learn About Our Approach') is secondary as it has a different background color (#FFFFFF) and serves as a supportive action with less urgency."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "business professionals and fintech innovators"
    },
    "designSystem": {
      "framework": "tailwind",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand name 'WaystoCap Ventures'.",
          "confidence": 0.9
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/waystocap/804cb8549c.webp",
      "alt": "Moroccan e-commerce startup WaystoCap expanding into West Africa",
      "source_url": "https://disruptafrica.com/2018/12/17/moroccan-e-commerce-startup-waystocap-expanding-into-west-africa/",
      "image_url": "https://i0.wp.com/disruptafrica.com/wp-content/uploads/2017/06/WaystoCap.jpg?fit=790%2C494&ssl=1",
      "width": 790,
      "height": 494,
      "bytes": 67024,
      "query": "\"WaystoCap\" ad",
      "query_suffix": "\"WaystoCap\" ad"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/waystocap/41e70e6c3a.webp",
      "alt": "Best Merchant Marketing Software: User Reviews from April 2026",
      "source_url": "https://www.g2.com/categories/merchant-marketing",
      "image_url": "https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8a2109029587bfeeca08d683b459ef9b/waystocap.png",
      "width": 364,
      "height": 364,
      "bytes": 45356,
      "query": "\"WaystoCap\" landing page",
      "query_suffix": "\"WaystoCap\" landing page"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/waystocap/7950b08259.webp",
      "alt": "waystocap Reviews 2026: Details, Pricing, & Features | G2",
      "source_url": "https://www.g2.com/products/waystocap/reviews",
      "image_url": "https://images.g2crowd.com/uploads/product/image/social_landscape/social_landscape_8a2109029587bfeeca08d683b459ef9b/waystocap.png",
      "width": 600,
      "height": 315,
      "bytes": 27339,
      "query": "\"WaystoCap\" ad",
      "query_suffix": "\"WaystoCap\" ad"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/waystocap/75ccfaed3a.webp",
      "alt": "Moroccan cross-border B2B ecommerce marketplace WaystoCap expands into  logistics and local sales, opens two new offices in West Africa",
      "source_url": "https://www.menabytes.com/waystocap-logistics-local-sales/",
      "image_url": "https://www.menabytes.com/wp-content/uploads/2018/12/WaystoCap-Cover-MB.jpg",
      "width": 1000,
      "height": 500,
      "bytes": 409109,
      "query": "\"WaystoCap\" ad",
      "query_suffix": "\"WaystoCap\" ad"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/waystocap/2b66d31848.webp",
      "alt": "WaystoCap - 2026 Company Profile, Team, Funding & Competitors - Tracxn",
      "source_url": "https://tracxn.com/d/companies/waystocap/__W_6WegBwF4cjOd02u6ytnjApC9m3KkF5YC7K2DHqFOg",
      "image_url": "https://cdn.tracxn.com/images/seo/social/companies/waystocap-overview-1756975024748.webp",
      "width": 1200,
      "height": 630,
      "bytes": 16424,
      "query": "\"WaystoCap\" report",
      "query_suffix": "\"WaystoCap\" report"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/waystocap/f427dcba0f.webp",
      "alt": "Africa Talks Tech: Transforming Africa’s Digital Marketplace",
      "source_url": "https://www.youtube.com/watch?v=wkU2BGXWpgI",
      "image_url": "https://i.ytimg.com/vi/wkU2BGXWpgI/maxresdefault.jpg",
      "width": 1280,
      "height": 720,
      "bytes": 141831,
      "query": "\"WaystoCap\" landing page",
      "query_suffix": "\"WaystoCap\" landing page"
    }
  ],
  "font_resources": [
    {
      "family": "Outfit",
      "google_fonts_url": "https://fonts.google.com/specimen/Outfit"
    },
    {
      "family": "Outfit",
      "google_fonts_url": "https://fonts.google.com/specimen/Outfit"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Outfit&family=Outfit&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/waystocap",
  "agent_instructions": "You are designing or implementing in WaystoCap's brand identity.\n\n# Brand profile\n- Company: WaystoCap\n- Source: https://waystocap.com\n- Color scheme: light\n\n# Colors\n- primary: #005BD1\n- secondary: #020817\n- accent: #005BD1\n- background: #FFFFFF\n- textPrimary: #012169\n- link: #012169\n\n# Typography\n- primary: Outfit — https://fonts.google.com/specimen/Outfit\n- heading: Outfit — https://fonts.google.com/specimen/Outfit\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Outfit&family=Outfit&display=swap\">\n\n# UI Components\n- input: background=#FFFFFF, textColor=#020817, borderColor=#E2E8F0, borderRadius=6px, shadow=none\n- buttonPrimary: background=#005BD1, textColor=#0F172A, borderRadius=6px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#012169, borderColor=#012169, borderRadius=6px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: business professionals and fintech innovators\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/waystocap.json",
  "page_markdown": "# WaystoCap Brand Identity\n\nA complete profile of **WaystoCap**'s visual system — colors, typography, components, and personality — extracted from https://waystocap.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/waystocap\n- Machine-readable JSON: https://characterquilt.com/branding/waystocap.json\n- Per-page llms.txt: https://characterquilt.com/branding/waystocap/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #005BD1 |\n| Accent | #005BD1 |\n| Body Font | Outfit |\n| Heading Font | Outfit |\n\n## Color Palette\n\n- primary: #005BD1\n- secondary: #020817\n- accent: #005BD1\n- background: #FFFFFF\n- textPrimary: #012169\n- link: #012169\n\n## Typography\n\n- primary: Outfit — https://fonts.google.com/specimen/Outfit\n- heading: Outfit — https://fonts.google.com/specimen/Outfit\n\n## Visual Assets\n\n- Logo: https://waystocap.com/lovable-uploads/91b90bf2-18e7-4434-b1be-1652f835ce78.png\n- Social card (og:image): https://pub-bb2e103a32db4e198524a2e9ed8f35b4.r2.dev/68ac4d15-ddc8-403c-a0ba-a757145e5f1e/id-preview-4a1ce63c--c792e260-8c26-40cb-82e4-a6fc2f605224.lovable.app-1753524068493.png\n\n## UI Components\n\n- input: background=#FFFFFF, textColor=#020817, borderColor=#E2E8F0, borderRadius=6px, shadow=none\n- buttonPrimary: background=#005BD1, textColor=#0F172A, borderRadius=6px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#012169, borderColor=#012169, borderRadius=6px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: business professionals and fintech innovators\n\n## WaystoCap Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Moroccan e-commerce startup WaystoCap expanding into West Africa**\n  - Image: https://i0.wp.com/disruptafrica.com/wp-content/uploads/2017/06/WaystoCap.jpg?fit=790%2C494&ssl=1\n  - Source: https://disruptafrica.com/2018/12/17/moroccan-e-commerce-startup-waystocap-expanding-into-west-africa/\n- **Best Merchant Marketing Software: User Reviews from April 2026**\n  - Image: https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8a2109029587bfeeca08d683b459ef9b/waystocap.png\n  - Source: https://www.g2.com/categories/merchant-marketing\n- **waystocap Reviews 2026: Details, Pricing, & Features | G2**\n  - Image: https://images.g2crowd.com/uploads/product/image/social_landscape/social_landscape_8a2109029587bfeeca08d683b459ef9b/waystocap.png\n  - Source: https://www.g2.com/products/waystocap/reviews\n- **Moroccan cross-border B2B ecommerce marketplace WaystoCap expands into  logistics and local sales, opens two new offices in West Africa**\n  - Image: https://www.menabytes.com/wp-content/uploads/2018/12/WaystoCap-Cover-MB.jpg\n  - Source: https://www.menabytes.com/waystocap-logistics-local-sales/\n- **WaystoCap - 2026 Company Profile, Team, Funding & Competitors - Tracxn**\n  - Image: https://cdn.tracxn.com/images/seo/social/companies/waystocap-overview-1756975024748.webp\n  - Source: https://tracxn.com/d/companies/waystocap/__W_6WegBwF4cjOd02u6ytnjApC9m3KkF5YC7K2DHqFOg\n- **Africa Talks Tech: Transforming Africa’s Digital Marketplace**\n  - Image: https://i.ytimg.com/vi/wkU2BGXWpgI/maxresdefault.jpg\n  - Source: https://www.youtube.com/watch?v=wkU2BGXWpgI\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Outfit\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#005BD1\",\n    \"secondary\": \"#020817\",\n    \"accent\": \"#005BD1\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#012169\",\n    \"link\": \"#012169\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Outfit\",\n      \"heading\": \"Outfit\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Outfit\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Outfit\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Outfit\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"60px\",\n      \"h2\": \"36px\",\n      \"body\": \"20px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"0px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#020817\",\n      \"borderColor\": \"#E2E8F0\",\n      \"borderRadius\": \"6px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"6px\",\n        \"topRight\": \"6px\",\n        \"bottomRight\": \"6px\",\n        \"bottomLeft\": \"6px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#005BD1\",\n      \"textColor\": \"#0F172A\",\n      \"borderRadius\": \"6px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"6px\",\n        \"topRight\": \"6px\",\n        \"bottomRight\": \"6px\",\n        \"bottomLeft\": \"6px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#012169\",\n      \"borderColor\": \"#012169\",\n      \"borderRadius\": \"6px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"6px\",\n        \"topRight\": \"6px\",\n        \"bottomRight\": \"6px\",\n        \"bottomLeft\": \"6px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://waystocap.com/lovable-uploads/91b90bf2-18e7-4434-b1be-1652f835ce78.png\",\n    \"favicon\": null,\n    \"ogImage\": \"https://pub-bb2e103a32db4e198524a2e9ed8f35b4.r2.dev/68ac4d15-ddc8-403c-a0ba-a757145e5f1e/id-preview-4a1ce63c--c792e260-8c26-40cb-82e4-a6fc2f605224.lovable.app-1753524068493.png\",\n    \"logoHref\": \"/\",\n    \"logoAlt\": \"WaysToCap Ventures\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand name 'WaystoCap Ventures'.\",\n    \"confidence\": 0.9,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 1,\n      \"text\": \"Contact Us Now\",\n      \"reasoning\": \"Button #1 ('Contact Us Now') is the primary CTA due to its action-oriented text and vibrant brand color (#005BD1), which aligns with the site's primary color scheme.\"\n    },\n    \"secondary\": {\n      \"index\": 3,\n      \"text\": \"Learn About Our Approach\",\n      \"reasoning\": \"Button #3 ('Learn About Our Approach') is secondary as it has a different background color (#FFFFFF) and serves as a supportive action with less urgency.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"business professionals and fintech innovators\"\n  },\n  \"designSystem\": {\n    \"framework\": \"tailwind\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand name 'WaystoCap Ventures'.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}