# WaystoCap Brand Identity A complete profile of **WaystoCap**'s visual system — colors, typography, components, and personality — extracted from https://waystocap.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/waystocap - Machine-readable JSON: https://characterquilt.com/branding/waystocap.json - Per-page llms.txt: https://characterquilt.com/branding/waystocap/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #005BD1 | | Accent | #005BD1 | | Body Font | Outfit | | Heading Font | Outfit | ## Color Palette - primary: #005BD1 - secondary: #020817 - accent: #005BD1 - background: #FFFFFF - textPrimary: #012169 - link: #012169 ## Typography - primary: Outfit — https://fonts.google.com/specimen/Outfit - heading: Outfit — https://fonts.google.com/specimen/Outfit ## Visual Assets - Logo: https://waystocap.com/lovable-uploads/91b90bf2-18e7-4434-b1be-1652f835ce78.png - Social card (og:image): https://pub-bb2e103a32db4e198524a2e9ed8f35b4.r2.dev/68ac4d15-ddc8-403c-a0ba-a757145e5f1e/id-preview-4a1ce63c--c792e260-8c26-40cb-82e4-a6fc2f605224.lovable.app-1753524068493.png ## UI Components - input: background=#FFFFFF, textColor=#020817, borderColor=#E2E8F0, borderRadius=6px, shadow=none - buttonPrimary: background=#005BD1, textColor=#0F172A, borderRadius=6px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#012169, borderColor=#012169, borderRadius=6px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: business professionals and fintech innovators ## WaystoCap Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Moroccan e-commerce startup WaystoCap expanding into West Africa** - Image: https://i0.wp.com/disruptafrica.com/wp-content/uploads/2017/06/WaystoCap.jpg?fit=790%2C494&ssl=1 - Source: https://disruptafrica.com/2018/12/17/moroccan-e-commerce-startup-waystocap-expanding-into-west-africa/ - **Best Merchant Marketing Software: User Reviews from April 2026** - Image: https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8a2109029587bfeeca08d683b459ef9b/waystocap.png - Source: https://www.g2.com/categories/merchant-marketing - **waystocap Reviews 2026: Details, Pricing, & Features | G2** - Image: https://images.g2crowd.com/uploads/product/image/social_landscape/social_landscape_8a2109029587bfeeca08d683b459ef9b/waystocap.png - Source: https://www.g2.com/products/waystocap/reviews - **Moroccan cross-border B2B ecommerce marketplace WaystoCap expands into logistics and local sales, opens two new offices in West Africa** - Image: https://www.menabytes.com/wp-content/uploads/2018/12/WaystoCap-Cover-MB.jpg - Source: https://www.menabytes.com/waystocap-logistics-local-sales/ - **WaystoCap - 2026 Company Profile, Team, Funding & Competitors - Tracxn** - Image: https://cdn.tracxn.com/images/seo/social/companies/waystocap-overview-1756975024748.webp - Source: https://tracxn.com/d/companies/waystocap/__W_6WegBwF4cjOd02u6ytnjApC9m3KkF5YC7K2DHqFOg - **Africa Talks Tech: Transforming Africa’s Digital Marketplace** - Image: https://i.ytimg.com/vi/wkU2BGXWpgI/maxresdefault.jpg - Source: https://www.youtube.com/watch?v=wkU2BGXWpgI ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Outfit", "role": "body" } ], "colors": { "primary": "#005BD1", "secondary": "#020817", "accent": "#005BD1", "background": "#FFFFFF", "textPrimary": "#012169", "link": "#012169" }, "typography": { "fontFamilies": { "primary": "Outfit", "heading": "Outfit" }, "fontStacks": { "heading": [ "Outfit", "sans-serif" ], "body": [ "Outfit", "sans-serif" ], "paragraph": [ "Outfit", "sans-serif" ] }, "fontSizes": { "h1": "60px", "h2": "36px", "body": "20px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#020817", "borderColor": "#E2E8F0", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" }, "buttonPrimary": { "background": "#005BD1", "textColor": "#0F172A", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#012169", "borderColor": "#012169", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" } }, "images": { "logo": "https://waystocap.com/lovable-uploads/91b90bf2-18e7-4434-b1be-1652f835ce78.png", "favicon": null, "ogImage": "https://pub-bb2e103a32db4e198524a2e9ed8f35b4.r2.dev/68ac4d15-ddc8-403c-a0ba-a757145e5f1e/id-preview-4a1ce63c--c792e260-8c26-40cb-82e4-a6fc2f605224.lovable.app-1753524068493.png", "logoHref": "/", "logoAlt": "WaysToCap Ventures" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand name 'WaystoCap Ventures'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Contact Us Now", "reasoning": "Button #1 ('Contact Us Now') is the primary CTA due to its action-oriented text and vibrant brand color (#005BD1), which aligns with the site's primary color scheme." }, "secondary": { "index": 3, "text": "Learn About Our Approach", "reasoning": "Button #3 ('Learn About Our Approach') is secondary as it has a different background color (#FFFFFF) and serves as a supportive action with less urgency." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "business professionals and fintech innovators" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand name 'WaystoCap Ventures'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```