# WeatherCheck Brand Identity

A complete profile of **WeatherCheck**'s visual system — colors, typography, components, and personality — extracted from https://www.weathercheck.co/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/weathercheck
- Machine-readable JSON: https://characterquilt.com/branding/weathercheck.json
- Per-page llms.txt: https://characterquilt.com/branding/weathercheck/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #5472D2 |
| Accent | #8DC63F |
| Body Font | Open Sans |
| Heading Font | Montserrat |

## Color Palette

- primary: #5472D2
- secondary: #8D6DC4
- accent: #8DC63F
- background: #FFFFFF
- textPrimary: #333333
- link: #FE6C61

## Typography

- primary: Open Sans — https://fonts.google.com/specimen/Open+Sans
- heading: Montserrat — https://fonts.google.com/specimen/Montserrat

## Visual Assets

- Logo: https://weathercheck.co/wp-content/uploads/2017/12/WeatherCheckLogoSm.jpg
- Favicon: https://weathercheck.co/wp-content/uploads/2017/12/favicon-32x32.png

## UI Components

- input: background=#FFFFFF, textColor=#494949, borderColor=#E5E5E5, borderRadius=2px, shadow=none
- buttonPrimary: background=#8DC63F, textColor=#FFFFFF, borderColor=#8DC63F, borderRadius=4px, shadow=none
- buttonSecondary: background=#1B75BC, textColor=#FFFFFF, borderColor=#1B75BC, borderRadius=4px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: property owners and managers

## WeatherCheck Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **WeatherCheck • Tanya Wlodarczyk**
  - Image: https://tanyawlodarczyk.com/wp-content/uploads/2019/10/WC-SAS-Feat.jpg
  - Source: https://tanyawlodarczyk.com/portfolio/weathercheck-sas-1/
- **WeatherCheck (@WeatherCheckCo) / Posts / X**
  - Image: https://pbs.twimg.com/media/Dp4koVRVYAAVQAB.jpg
  - Source: https://x.com/WeatherCheckCo
- **WeatherCheck • Tanya Wlodarczyk**
  - Image: https://tanyawlodarczyk.com/wp-content/uploads/2019/10/WC-MK-Home-2.png
  - Source: https://tanyawlodarczyk.com/portfolio/weathercheck-sas-1/
- **WeatherCheck • Tanya Wlodarczyk**
  - Image: https://tanyawlodarczyk.com/wp-content/uploads/2020/02/WC-SPR-2-4.png
  - Source: https://tanyawlodarczyk.com/portfolio/weathercheck-sas-1/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Open Sans",
      "role": "body"
    },
    {
      "family": "Montserrat",
      "role": "heading"
    },
    {
      "family": "FranklinGothic",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#5472D2",
    "secondary": "#8D6DC4",
    "accent": "#8DC63F",
    "background": "#FFFFFF",
    "textPrimary": "#333333",
    "link": "#FE6C61"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Open Sans",
      "heading": "Montserrat"
    },
    "fontStacks": {
      "heading": [
        "Open Sans"
      ],
      "body": [
        "Open Sans"
      ],
      "paragraph": [
        "Open Sans"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "28px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#494949",
      "borderColor": "#E5E5E5",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#8DC63F",
      "textColor": "#FFFFFF",
      "borderColor": "#8DC63F",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#1B75BC",
      "textColor": "#FFFFFF",
      "borderColor": "#1B75BC",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://weathercheck.co/wp-content/uploads/2017/12/WeatherCheckLogoSm.jpg",
    "favicon": "https://weathercheck.co/wp-content/uploads/2017/12/favicon-32x32.png",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "WeatherCheck"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'WeatherCheck'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Check my address",
      "reasoning": "Button #0 'Check my address' is the primary CTA due to its vibrant green color and action-oriented text, which aligns with the site's purpose of checking weather damage."
    },
    "secondary": {
      "index": 1,
      "text": "Send An Email",
      "reasoning": "Button #1 'Send An Email' is selected as secondary due to its different blue color, making it distinct from the primary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "property owners and managers"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'WeatherCheck'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```