# Weebly Brand Identity

A complete profile of **Weebly**'s visual system — colors, typography, components, and personality — extracted from http://weebly.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/weebly
- Machine-readable JSON: https://characterquilt.com/branding/weebly.json
- Per-page llms.txt: https://characterquilt.com/branding/weebly/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #3374FF |
| Accent | #3374FF |
| Body Font | Helvetica Neue |
| Heading Font | SQMarket |

## Color Palette

- primary: #3374FF
- secondary: #323B44
- accent: #3374FF
- background: #161B1F
- textPrimary: #161B1F
- link: #2990EA

## Typography

- primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue
- heading: SQMarket — https://fonts.google.com/specimen/SQMarket

## Visual Assets

- Logo: https://cdn11.editmysite.com/images/landing-pages/global/logo.svg
- Social card (og:image): https://www.weebly.com/editor/uploads/1/_/1/custom_themes/578730180640357361/files/weebly.jpg

## UI Components

- buttonPrimary: background=#3374FF, textColor=#FFFFFF, borderRadius=3px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: small business owners and individuals looking to create websites

## Weebly Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **How To Put Ads On The Sides Of Your Weebly Site - Editor Tricks**
  - Image: https://editortricks.weebly.com/uploads/9/4/9/4/9494510/as-10_orig.png
  - Source: https://editortricks.weebly.com/how-to-put-ads-on-the-sides-of-your-weebly-site.html
- **How to report a Weebly website - Red Points**
  - Image: https://lh7-rt.googleusercontent.com/docsz/AD_4nXcBPMAybRJkSPx81Sm4X7VCYdPP2RL5YYdkzQs8dR6Xs9h1bZWz1BPSmwgy52O92bDlBajqWV0FImo47sBIxqtpYZsytGi6BtZlcz3IEfPdelvI1WXU46OpZhKT6OHJl00nK1hizgNbWwamBPn-dk1xH38J?key=zlZmcEd8WDUTG4YCo5L2nA
  - Source: https://www.redpoints.com/blog/how-to-report-a-weebly-website/
- **How To Create A Free Weebly Landing Page (Weebly Landing Page Tutorial)**
  - Image: https://i.ytimg.com/vi/erCtQXbD0s0/maxresdefault.jpg
  - Source: https://www.youtube.com/watch?v=erCtQXbD0s0
- **Use Weebly Promote to Easily Achieve Powerful and Effective Social Marketing**
  - Image: http://www.weebly.com/uploads/1/_/1/promote_1_orig.jpg
  - Source: https://www.weebly.com/blog/promote-social-marketing/
- **3 Landing Page Templates for Your Website**
  - Image: http://www.weebly.com/uploads/1/_/1/3663383_orig.png
  - Source: http://www.weebly.com/blog/landing-page-templates
- **How To Put Ads On The Sides Of Your Weebly Site - Editor Tricks**
  - Image: https://editortricks.weebly.com/uploads/9/4/9/4/9494510/as-9_orig.png
  - Source: https://editortricks.weebly.com/how-to-put-ads-on-the-sides-of-your-weebly-site.html

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "SQMarket",
      "role": "heading"
    },
    {
      "family": "Brandon Grotesque",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#3374FF",
    "secondary": "#323B44",
    "accent": "#3374FF",
    "background": "#161B1F",
    "textPrimary": "#161B1F",
    "link": "#2990EA"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Neue",
      "heading": "SQMarket"
    },
    "fontStacks": {
      "heading": [
        "SQMarket",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "SQMarket",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "44px",
      "h2": "30px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#3374FF",
      "textColor": "#FFFFFF",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn11.editmysite.com/images/landing-pages/global/logo.svg",
    "favicon": null,
    "ogImage": "https://www.weebly.com/editor/uploads/1/_/1/custom_themes/578730180640357361/files/weebly.jpg",
    "logoHref": "/",
    "logoAlt": "Weebly Website Builder"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #2 because it is visible, located in the header, has a medium size, and matches the brand 'Weebly' with href=home.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get Started",
      "reasoning": "Button #1 'Get Started' uses the vibrant brand color #3374FF and has action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 3,
      "text": "Get Started\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tMore Designs >",
      "reasoning": "Button #3 'Get Started More Designs >' has a different background color (#FFFFFF) and serves as a secondary action with additional options."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "small business owners and individuals looking to create websites"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is visible, located in the header, has a medium size, and matches the brand 'Weebly' with href=home.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```