# Weekday Brand Identity A complete profile of **Weekday**'s visual system — colors, typography, components, and personality — extracted from https://weekdayworks.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/weekday - Machine-readable JSON: https://characterquilt.com/branding/weekday.json - Per-page llms.txt: https://characterquilt.com/branding/weekday/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #8B929C | | Accent | #0F172A | | Body Font | DM Sans | | Heading Font | Outfit | ## Color Palette - primary: #8B929C - secondary: #94A3B8 - accent: #0F172A - background: #F8FAFC - textPrimary: #0F172A - link: #0F172A ## Typography - primary: DM Sans — https://fonts.google.com/specimen/DM+Sans - heading: Outfit — https://fonts.google.com/specimen/Outfit ## UI Components - input: background=#FFFFFF, textColor=#020817, borderColor=#E2E8F0, borderRadius=6px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px - buttonPrimary: background=#0F172A, textColor=#F8FAFC, borderRadius=6px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px ## Brand Personality Tone: professional · Energy: medium · Audience: business professionals looking for AI-powered recruiting solutions ## Weekday Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Weekday's Autumn 2025 Campaign Invites You To Fill In The Blank - 10 Magazine** - Image: https://10magazine.com/wp-content/uploads/2025/09/2.PRESS_IMAGES_LANDSCAPE_BCAW25.jpg - Source: https://10magazine.com/weekday-autumn-2025-campaign/ - **Summary By Weekday - Help | Work Examiner** - Image: https://www.workexaminer.com/assets/images/pages/help/summary-by-weekday/summary-by-weekday.jpg - Source: https://www.workexaminer.com/help/summary-by-weekday.html - **Women Spring 26** - Image: https://media.weekday.com/sb/176643/1200x1600/60c2e684d5/weekday_bc_2026_landingpage_2col_women_mobile_02.jpg?imwidth=1600 - Source: https://www.weekday.com/en-ww/collections/women-spring-26/?srsltid=AfmBOoqeHBdGqYGcXAP_QLyO1zrctMA8HN1BnwRrOS5LauJ6EzUguLWH - **Lennon Gallagher & Jolagreen23 Power the New Weekday Ad** - Image: https://www.thefashionisto.com/wp-content/uploads/2025/05/Weekday-Campaign-005.jpeg - Source: https://www.thefashionisto.com/weekday-leave-nothing-unexpressed-ad/ - **the weekday trading edge: why trading the same way every day is ruining your results | edgeful blog** - Image: https://cdn.sanity.io/images/ejm6fcj8/production/6afa33813e1eca40777d24345f21f3748bc651a7-4152x2424.png?rect=0%2C174%2C4152%2C2076&w=3840&h=1920&fit=max&auto=format - Source: https://www.edgeful.com/blog/posts/weekday-trading-edge-market-action-differences - **UGC Sample Work Landing Page — the weekday weekender** - Image: https://images.squarespace-cdn.com/content/v1/5d556113a75c9d00010d8d6d/abd5ee08-d782-42e9-8283-4aa6a9cea5a5/1.png - Source: https://www.theweekdayweekender.com/ugc-sample-work-landing-page ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "DM Sans", "role": "body" }, { "family": "Outfit", "role": "heading" } ], "colors": { "primary": "#8B929C", "secondary": "#94A3B8", "accent": "#0F172A", "background": "#F8FAFC", "textPrimary": "#0F172A", "link": "#0F172A" }, "typography": { "fontFamilies": { "primary": "DM Sans", "heading": "Outfit" }, "fontStacks": { "heading": [ "Outfit", "sans-serif" ], "body": [ "DM Sans", "sans-serif" ], "paragraph": [ "DM Sans", "sans-serif" ] }, "fontSizes": { "h1": "30px", "h2": "36px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#020817", "borderColor": "#E2E8F0", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px" }, "buttonPrimary": { "background": "#0F172A", "textColor": "#F8FAFC", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px" } }, "images": { "logo": null, "favicon": null, "ogImage": null }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Sign in", "reasoning": "The 'Sign in' button is the only button present and uses a dark, prominent color (#0F172A), making it the primary call-to-action." }, "secondary": { "index": -1, "text": "N/A", "reasoning": "There is only one button available, so no secondary button can be selected." }, "confidence": 1 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "business professionals looking for AI-powered recruiting solutions" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 1, "colors": 0.95, "overall": 0.975 }, "__llm_metadata": { "logoSelection": { "llmCalled": false, "llmSucceeded": false, "finalSource": "none" }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```