# Weilos Brand Identity A complete profile of **Weilos**'s visual system — colors, typography, components, and personality — extracted from http://weilos.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/weilos - Machine-readable JSON: https://characterquilt.com/branding/weilos.json - Per-page llms.txt: https://characterquilt.com/branding/weilos/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #031373 | | Accent | #031373 | | Body Font | Roboto | | Heading Font | Roboto | ## Color Palette - primary: #031373 - secondary: #84ABFF - accent: #031373 - background: #FFFFFF - textPrimary: #477BFF - link: #477BFF ## Typography - primary: Roboto — https://fonts.google.com/specimen/Roboto - heading: Roboto — https://fonts.google.com/specimen/Roboto ## Visual Assets - Logo: https://a.storyblok.com/f/286334833788875/1190x219/14b9ec3456/ww.svg - Favicon: https://www.weightwatchers.com/favicon.ico?favicon.03kql1pe0usal.ico?dpl=dpl_6xbpxRb1nMa7XkvFXGn2bYsQUkmN - Social card (og:image): https://mkt.aws.wwiops.io/stb/images/og-image.jpg ## UI Components - input: background=#FFFFFF, textColor=#031373, borderColor=null, borderRadius=16px, shadow=none - buttonPrimary: background=#031373, textColor=#FFFFFF, borderRadius=33554400px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#031373, borderColor=#031373, borderRadius=33554400px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: Individuals seeking weight loss solutions ## Weilos Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Weilos - Weight loss App (1) | Images :: Behance** - Image: https://mir-s3-cdn-cf.behance.net/projects/max_808/42eb3448210823.Y3JvcCwxNDAzLDEwOTgsMCww.jpg - Source: https://www.behance.net/gallery/48210823/Weilos-Weight-loss-App/modules/287494583 - **Weight Watchers acquires Weilos** - Image: https://mhealthspot.com/wp-content/uploads/weilos.jpg - Source: https://mhealthspot.com/2015/04/weight-watchers-acquires-weilos/ - **Weight Watches Acquires Weight-Loss Selfies Startup Weilos** - Image: https://hitconsultant.net/wp-content/uploads/2015/04/Weilos.jpeg - Source: https://hitconsultant.net/2015/04/07/weight-watchers-acquires-weight-loss-selfies-startup-weilos/ - **Weilos: Funding, Team & Investors | Startup Intros** - Image: https://nskkputihvzhimxtkndw.supabase.co/storage/v1/object/public/org_webp_logos/weilos.webp - Source: https://startupintros.com/orgs/weilos - **6 Health and Wellness Apps to Help Keep you in Shape** - Image: https://static.india.com/wp-content/uploads/2015/02/weilos.jpg - Source: https://www.india.com/health/6-health-and-wellness-apps-to-help-keep-you-in-shape-293869/ - **Weight Watches Acquires Weight-Loss Selfies Startup Weilos** - Image: https://hitconsultant.net/wp-content/uploads/2026/02/KLAS-Digital-Pathology-Report-630x350.jpg - Source: https://hitconsultant.net/2015/04/07/weight-watchers-acquires-weight-loss-selfies-startup-weilos/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Geist", "role": "unknown" }, { "family": "Roboto", "role": "body" }, { "family": "Noto Sans", "role": "body" }, { "family": "Ubuntu", "role": "body" }, { "family": "Helvetica Neue", "role": "body" } ], "colors": { "primary": "#031373", "secondary": "#84ABFF", "accent": "#031373", "background": "#FFFFFF", "textPrimary": "#477BFF", "link": "#477BFF" }, "typography": { "fontFamilies": { "primary": "Roboto", "heading": "Roboto" }, "fontStacks": { "heading": [ "Geist", "system-ui", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Noto Sans", "Ubuntu", "Cantarell", "Helvetica Neue", "sans-serif" ], "body": [ "Geist", "system-ui", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Noto Sans", "Ubuntu", "Cantarell", "Helvetica Neue", "sans-serif" ], "paragraph": [ "Geist", "system-ui", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Noto Sans", "Ubuntu", "Cantarell", "Helvetica Neue", "sans-serif" ] }, "fontSizes": { "h1": "70px", "h2": "70px", "body": "24px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#031373", "borderColor": null, "borderRadius": "16px", "borderRadiusCorners": { "topLeft": "16px", "topRight": "16px", "bottomRight": "16px", "bottomLeft": "16px" }, "shadow": "none" }, "buttonPrimary": { "background": "#031373", "textColor": "#FFFFFF", "borderRadius": "33554400px", "borderRadiusCorners": { "topLeft": "33554400px", "topRight": "33554400px", "bottomRight": "33554400px", "bottomLeft": "33554400px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#031373", "borderColor": "#031373", "borderRadius": "33554400px", "borderRadiusCorners": { "topLeft": "33554400px", "topRight": "33554400px", "bottomRight": "33554400px", "bottomLeft": "33554400px" }, "shadow": "none" } }, "images": { "logo": "https://a.storyblok.com/f/286334833788875/1190x219/14b9ec3456/ww.svg", "favicon": "https://www.weightwatchers.com/favicon.ico?favicon.03kql1pe0usal.ico?dpl=dpl_6xbpxRb1nMa7XkvFXGn2bYsQUkmN", "ogImage": "https://mkt.aws.wwiops.io/stb/images/og-image.jpg", "logoHref": "/us", "logoAlt": "Weight Watchers" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Weight Watchers'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Join now", "reasoning": "Button #1 ('Join now') uses a vibrant brand color (#031373) and has strong action-oriented text, making it the primary CTA." }, "secondary": { "index": 5, "text": "Get started", "reasoning": "Button #5 ('Get started') has a different background color (#FFFFFF) and serves as a secondary action with less prominence." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "Individuals seeking weight loss solutions" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Weight Watchers'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```