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  "font_resources": [
    {
      "family": "Lato",
      "google_fonts_url": "https://fonts.google.com/specimen/Lato"
    },
    {
      "family": "Lato",
      "google_fonts_url": "https://fonts.google.com/specimen/Lato"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Lato&family=Lato&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/whaly",
  "agent_instructions": "You are designing or implementing in Whaly's brand identity.\n\n# Brand profile\n- Company: Whaly\n- Source: https://whaly.io\n- Color scheme: light\n\n# Colors\n- primary: #3A5C83\n- secondary: #DC3545\n- accent: #5D6671\n- background: #FFFFFF\n- textPrimary: #5D6671\n- link: #5D6671\n\n# Typography\n- primary: Lato — https://fonts.google.com/specimen/Lato\n- heading: Lato — https://fonts.google.com/specimen/Lato\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Lato&family=Lato&display=swap\">\n\n# UI Components\n- input: background=#FFFFFF, textColor=#495057, borderColor=#CED4DA, borderRadius=4px, shadow=none\n- buttonPrimary: background=#5D6671, textColor=#FFFFFF, borderRadius=6px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#5E6671, borderRadius=6px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: business professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/whaly.json",
  "page_markdown": "# Whaly Brand Identity\n\nA complete profile of **Whaly**'s visual system — colors, typography, components, and personality — extracted from https://whaly.io. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/whaly\n- Machine-readable JSON: https://characterquilt.com/branding/whaly.json\n- Per-page llms.txt: https://characterquilt.com/branding/whaly/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #3A5C83 |\n| Accent | #5D6671 |\n| Body Font | Lato |\n| Heading Font | Lato |\n\n## Color Palette\n\n- primary: #3A5C83\n- secondary: #DC3545\n- accent: #5D6671\n- background: #FFFFFF\n- textPrimary: #5D6671\n- link: #5D6671\n\n## Typography\n\n- primary: Lato — https://fonts.google.com/specimen/Lato\n- heading: Lato — https://fonts.google.com/specimen/Lato\n\n## Visual Assets\n\n- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%2287%22%20height%3D%2250%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20alt%3D%22Whaly%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M10.549%2034c.469%200%20.937-.158%201.406-.475.469-.316.932-.755%201.389-1.318a13.94%2013.94%200%20001.336-2.013c.433-.779.85-1.637%201.248-2.575.011.692.137%201.28.378%201.767.24.486.562.882.966%201.186.405.305.874.528%201.407.668s1.098.211%201.696.211c.762%200%201.556-.146%202.382-.44a11.821%2011.821%200%20002.4-1.177v-4.13c-.552.374-1.09.708-1.618%201.001-.445.258-.92.49-1.424.694-.504.205-.949.308-1.336.308-.457%200-.85-.129-1.177-.387a4.315%204.315%200%2001-.827-.843%205.076%205.076%200%2001-.632-1.23c.152-.306.328-.634.527-.985a277.9%20277.9%200%20011.306-2.401l.049-.095.121-.238c.118-.228.24-.504.37-.826.129-.322.249-.67.36-1.046.111-.375.167-.726.167-1.054%200-.434-.205-.789-.615-1.064-.41-.275-.95-.413-1.617-.413-.645%200-1.202.126-1.67.378-.47.252-.774.542-.914.87l-4.202%209.387-.246.017%201.442-9.51a.97.97%200%2000-.413-.817c-.276-.205-.671-.307-1.187-.307-.61%200-1.134.096-1.573.29-.44.193-.835.483-1.187.87-.351.386-.676.873-.975%201.459-.3.586-.61%201.271-.932%202.056-.322.786-.674%201.673-1.055%202.663-.38.99-.829%202.083-1.344%203.279l-.229.017%201.23-9.51a.97.97%200%2000-.412-.817c-.276-.205-.671-.307-1.187-.307l-.422-.036c-.433%200-.806.106-1.116.317-.31.21-.58.477-.809.8a4.66%204.66%200%2000-.562%201.072%2010.54%2010.54%200%2000-.545%202.11c-.041.286-.067.489-.08.606a257%20257%200%2000-.087%201.204c-.024.334-.041.644-.053.931-.012.288-.017.575-.017.862v.993c0%202.637.213%204.629.641%205.977C1.335%2033.326%202.006%2034%202.92%2034c.539%200%201.09-.214%201.652-.642.563-.427%201.108-1.025%201.635-1.793.527-.767%201.022-1.681%201.485-2.742.463-1.06.865-2.23%201.204-3.507l.51.088c0%20.633.006%201.284.018%201.951.012.668.032%201.319.061%201.952.03.632.07%201.233.123%201.801.053.569.12%201.067.203%201.495.082.427.184.767.307%201.02.123.251.267.377.43.377zm25.611%200c.422%200%20.864-.07%201.327-.21.463-.142.926-.32%201.389-.537a13.81%2013.81%200%20001.38-.747c.457-.281.882-.56%201.274-.835.393-.275.75-.536%201.073-.782.322-.246.588-.451.8-.616l-.3-4.675a20.073%2020.073%200%2001-1.898%202.039c-.27.258-.557.507-.861.747-.305.24-.615.454-.932.641-.316.188-.633.34-.95.457a2.585%202.585%200%2001-.896.176c-.222%200-.404-.14-.545-.422-.14-.28-.21-.656-.21-1.125%200-.855.108-1.675.325-2.46.217-.786.457-1.556.72-2.312.264-.756.507-1.512.73-2.268a8.2%208.2%200%2000.334-2.329c0-.398-.053-.723-.158-.975a1.598%201.598%200%2000-.396-.59%201.33%201.33%200%2000-.5-.29%201.67%201.67%200%2000-.475-.078c-.563%200-1.163.208-1.802.624-.639.416-1.28.937-1.925%201.564a24.86%2024.86%200%2000-1.863%202.03%2067.158%2067.158%200%2000-1.617%202.04l-.352-.247c.398-.738.858-1.593%201.38-2.566a99.996%2099.996%200%20001.59-3.103%2091.659%2091.659%200%20001.583-3.392%2049.855%2049.855%200%20001.38-3.454c.404-1.137.73-2.233.975-3.287.246-1.055.37-2.016.37-2.883a8.24%208.24%200%2000-.141-1.591%203.144%203.144%200%2000-.501-1.222%202.386%202.386%200%2000-.967-.79C35.097.343%2034.578.25%2033.945.25c-1.218%200-2.297.34-3.234%201.02-.938.68-1.755%201.596-2.452%202.75-.697%201.155-1.29%202.49-1.776%204.008a41.304%2041.304%200%2000-1.212%204.782%2058.071%2058.071%200%2000-.748%205.07c-.175%201.712-.31%203.34-.404%204.888a91.244%2091.244%200%2000-.167%204.227c-.017%201.272-.026%202.3-.026%203.085%200%20.492.017.973.053%201.441.035.47.11.888.228%201.257.117.37.287.665.51.888.222.223.527.334.914.334.293%200%20.533-.064.72-.193.188-.13.36-.32.52-.572.157-.252.318-.574.483-.966.164-.393.375-.853.632-1.38a30.33%2030.33%200%20011.732-3.103%2045.504%2045.504%200%20011.854-2.707%2028.221%2028.221%200%20011.609-1.995c.474-.527.811-.855%201.01-.984l.37.052c-.036.035-.112.164-.229.387s-.255.51-.413.861c-.158.352-.328.75-.51%201.196-.181.445-.346.902-.492%201.37-.146.47-.27.935-.37%201.398-.099.463-.149.882-.149%201.257%200%20.563.077%201.16.229%201.793.152.633.38%201.216.685%201.75a4.16%204.16%200%20001.17%201.317c.474.346%201.034.519%201.678.519zm-8.385-12.48c.106-1.336.258-2.702.457-4.096.082-.598.18-1.228.29-1.89.112-.662.235-1.336.37-2.021.134-.686.287-1.374.457-2.066.17-.691.354-1.36.553-2.004.809-1.898%201.512-3.345%202.11-4.341.597-.997%201.049-1.495%201.353-1.495.235%200%20.352.446.352%201.336%200%20.586-.155%201.495-.466%202.725-.31%201.23-.812%202.742-1.503%204.535a94.98%2094.98%200%2001-.8%201.925l-1.028%202.408c-.363.85-.733%201.708-1.108%202.575-.375.868-.72%201.67-1.037%202.409zm26.403%2012.568c.644%200%201.289-.158%201.933-.475a9.506%209.506%200%20001.81-1.16c.563-.457%201.07-.937%201.521-1.441.452-.504.812-.944%201.081-1.319l-.843-3.902a26.95%2026.95%200%2001-1.74%202.145c-.247.27-.507.53-.783.782-.275.252-.55.477-.826.677-.275.199-.548.36-.817.483-.27.123-.528.184-.774.184-.328%200-.542-.155-.641-.465-.1-.31-.15-.742-.15-1.292%200-.645.059-1.327.176-2.048.117-.72.246-1.442.387-2.162.14-.721.27-1.424.386-2.11.118-.685.176-1.31.176-1.872%200-.363-.032-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7.583.808.976%201.054s.82.41%201.283.492c.463.082.894.123%201.292.123zm.211-3.374c-.469%200-.703-.217-.703-.65%200-.27.088-.61.264-1.02.175-.41.416-.853.72-1.328.305-.474.66-.97%201.064-1.485.404-.516.832-1.017%201.283-1.503.451-.486.914-.94%201.389-1.362.474-.422.94-.785%201.397-1.09a23.633%2023.633%200%2001-.387%201.6c-.164.597-.363%201.21-.597%201.837-.235.626-.504%201.239-.809%201.836a9.69%209.69%200%2001-1.01%201.6c-.37.469-.774.847-1.213%201.134-.44.287-.906.43-1.398.43z%22%20fill%3D%22%235D6671%22%20fill-rule%3D%22nonzero%22%20style%3D%22fill%3A%20rgb(93%2C%20102%2C%20113)%20!important%3B%22%2F%3E%3C%2Fsvg%3E\n- Favicon: https://whaly.io/icon.svg\n\n## UI Components\n\n- input: background=#FFFFFF, textColor=#495057, borderColor=#CED4DA, borderRadius=4px, shadow=none\n- buttonPrimary: background=#5D6671, textColor=#FFFFFF, borderRadius=6px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#5E6671, borderRadius=6px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: business professionals\n\n## Whaly Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Whaly introduces largest boat ever: 620 / 620R Professional**\n  - Image: https://www.whaly.com/cache/ccb57065a9f0fde84178f14cbcf5ebd4/whaly620aankondiging.png\n  - Source: https://www.whaly.com/news/whaly-announces-largest-boat-ever-whaly-620\n- **Top 5 Whaly Alternatives & Competitors: An Unbiased List for 2023**\n  - Image: https://portermetrics.com/wp-content/uploads/2022/07/whaly..png\n  - Source: https://portermetrics.com/en/compare/actual-whaly-alternatives/\n- **Whaly Boats All Models - All Brand New – Lindon Lewis Marine**\n  - Image: https://lindonlewismarine.co.uk/cdn/shop/files/Whaly_brochure_2025_compressed-01.jpg?v=1773237404&width=533\n  - Source: https://lindonlewismarine.co.uk/collections/whaly-boats-all-models?srsltid=AfmBOop9hyrg0KYShIag3xgNQrnfQk7rJTd5pmDiCLVhaIioOCxCMnyC\n- **Whaly 500R boat - quick tour**\n  - Image: https://i.ytimg.com/vi/-E8AEiKzjm8/maxresdefault.jpg\n  - Source: https://www.youtube.com/watch?v=-E8AEiKzjm8\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Lato\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Roboto\",\n      \"role\": \"unknown\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#3A5C83\",\n    \"secondary\": \"#DC3545\",\n    \"accent\": \"#5D6671\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#5D6671\",\n    \"link\": \"#5D6671\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Lato\",\n      \"heading\": \"Lato\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Lato\"\n      ],\n      \"body\": [\n        \"-apple-system\",\n        \"BlinkMacSystemFont\",\n        \"Segoe UI\",\n        \"Roboto\",\n        \"Helvetica Neue\",\n        \"Arial\",\n        \"Noto Sans\",\n        \"Liberation Sans\",\n        \"sans-serif\",\n        \"Apple Color Emoji\",\n        \"Segoe UI Emoji\",\n        \"Segoe UI Symbol\",\n        \"Noto Color Emoji\"\n      ],\n      \"paragraph\": [\n        \"-apple-system\",\n        \"BlinkMacSystemFont\",\n        \"Segoe UI\",\n        \"Roboto\",\n        \"Helvetica Neue\",\n        \"Arial\",\n        \"Noto Sans\",\n        \"Liberation Sans\",\n        \"sans-serif\",\n        \"Apple Color Emoji\",\n        \"Segoe UI Emoji\",\n        \"Segoe UI Symbol\",\n        \"Noto Color Emoji\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"48px\",\n      \"h2\": \"40px\",\n      \"body\": \"16px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"4px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#495057\",\n      \"borderColor\": \"#CED4DA\",\n      \"borderRadius\": \"4px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"4px\",\n        \"topRight\": \"4px\",\n        \"bottomRight\": \"4px\",\n        \"bottomLeft\": \"4px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#5D6671\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderRadius\": \"6px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"6px\",\n        \"topRight\": \"6px\",\n        \"bottomRight\": \"6px\",\n        \"bottomLeft\": \"6px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#5E6671\",\n      \"borderRadius\": \"6px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"6px\",\n        \"topRight\": \"6px\",\n        \"bottomRight\": \"6px\",\n        \"bottomLeft\": \"6px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": 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   \"favicon\": \"https://whaly.io/icon.svg\",\n    \"ogImage\": null,\n    \"logoHref\": \"/\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.\",\n    \"confidence\": 0.95,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 2,\n      \"text\": \"Submit\",\n      \"reasoning\": \"Button #2 has a vibrant blue background (#5D6671) and is labeled 'Submit', making it action-oriented and distinct from other buttons.\"\n    },\n    \"secondary\": {\n      \"index\": 0,\n      \"text\": \"Request a demo\",\n      \"reasoning\": \"Button #0 has a white background (#FFFFFF) and is labeled 'Request a demo', making it a suitable secondary action with a different color group from the primary.\"\n    },\n    \"confidence\": 0.9\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"business professionals\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.9,\n    \"colors\": 0.9,\n    \"overall\": 0.9\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.\",\n        \"confidence\": 0.95\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}