# Whaly Brand Identity A complete profile of **Whaly**'s visual system — colors, typography, components, and personality — extracted from https://whaly.io. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/whaly - Machine-readable JSON: https://characterquilt.com/branding/whaly.json - Per-page llms.txt: https://characterquilt.com/branding/whaly/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #3A5C83 | | Accent | #5D6671 | | Body Font | Lato | | Heading Font | Lato | ## Color Palette - primary: #3A5C83 - secondary: #DC3545 - accent: #5D6671 - background: #FFFFFF - textPrimary: #5D6671 - link: #5D6671 ## Typography - primary: Lato — https://fonts.google.com/specimen/Lato - heading: Lato — https://fonts.google.com/specimen/Lato ## Visual Assets - Logo: 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- Favicon: https://whaly.io/icon.svg ## UI Components - input: background=#FFFFFF, textColor=#495057, borderColor=#CED4DA, borderRadius=4px, shadow=none - buttonPrimary: background=#5D6671, textColor=#FFFFFF, borderRadius=6px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#5E6671, borderRadius=6px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: business professionals ## Whaly Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Whaly introduces largest boat ever: 620 / 620R Professional** - Image: https://www.whaly.com/cache/ccb57065a9f0fde84178f14cbcf5ebd4/whaly620aankondiging.png - Source: https://www.whaly.com/news/whaly-announces-largest-boat-ever-whaly-620 - **Top 5 Whaly Alternatives & Competitors: An Unbiased List for 2023** - Image: https://portermetrics.com/wp-content/uploads/2022/07/whaly..png - Source: https://portermetrics.com/en/compare/actual-whaly-alternatives/ - **Whaly Boats All Models - All Brand New – Lindon Lewis Marine** - Image: https://lindonlewismarine.co.uk/cdn/shop/files/Whaly_brochure_2025_compressed-01.jpg?v=1773237404&width=533 - Source: https://lindonlewismarine.co.uk/collections/whaly-boats-all-models?srsltid=AfmBOop9hyrg0KYShIag3xgNQrnfQk7rJTd5pmDiCLVhaIioOCxCMnyC - **Whaly 500R boat - quick tour** - Image: https://i.ytimg.com/vi/-E8AEiKzjm8/maxresdefault.jpg - Source: https://www.youtube.com/watch?v=-E8AEiKzjm8 ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Lato", "role": "body" }, { "family": "Roboto", "role": "unknown" } ], "colors": { "primary": "#3A5C83", "secondary": "#DC3545", "accent": "#5D6671", "background": "#FFFFFF", "textPrimary": "#5D6671", "link": "#5D6671" }, "typography": { "fontFamilies": { "primary": "Lato", "heading": "Lato" }, "fontStacks": { "heading": [ "Lato" ], "body": [ "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Helvetica Neue", "Arial", "Noto Sans", "Liberation Sans", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "paragraph": [ "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Helvetica Neue", "Arial", "Noto Sans", "Liberation Sans", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ] }, "fontSizes": { "h1": "48px", "h2": "40px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#495057", "borderColor": "#CED4DA", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "none" }, "buttonPrimary": { "background": "#5D6671", "textColor": "#FFFFFF", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#5E6671", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://whaly.io/icon.svg", "ogImage": null, "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 2, "text": "Submit", "reasoning": "Button #2 has a vibrant blue background (#5D6671) and is labeled 'Submit', making it action-oriented and distinct from other buttons." }, "secondary": { "index": 0, "text": "Request a demo", "reasoning": "Button #0 has a white background (#FFFFFF) and is labeled 'Request a demo', making it a suitable secondary action with a different color group from the primary." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "business professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```