{
  "name": "Whatnot",
  "slug": "whatnot",
  "domain": "https://www.whatnot.com",
  "sources": [
    "apollo_us_mid",
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "system-ui",
        "count": 46
      },
      {
        "family": "sans-serif",
        "count": 46
      },
      {
        "family": "Apple Color Emoji",
        "count": 46
      },
      {
        "family": "Segoe UI Emoji",
        "count": 46
      },
      {
        "family": "Segoe UI Symbol",
        "count": 46
      },
      {
        "family": "Noto Color Emoji",
        "count": 46
      }
    ],
    "colors": {
      "primary": "#FFE414",
      "secondary": "#4285F4",
      "accent": "#FFE414",
      "background": "#000000",
      "textPrimary": "#000000",
      "link": "#1A73E8"
    },
    "typography": {
      "fontFamilies": {
        "primary": "system-ui",
        "heading": "system-ui"
      },
      "fontStacks": {
        "body": [
          "system-ui",
          "sans-serif",
          "Apple Color Emoji",
          "Segoe UI Emoji",
          "Segoe UI Symbol",
          "Noto Color Emoji"
        ],
        "heading": [
          "system-ui",
          "sans-serif",
          "Apple Color Emoji",
          "Segoe UI Emoji",
          "Segoe UI Symbol",
          "Noto Color Emoji"
        ],
        "paragraph": [
          "system-ui",
          "sans-serif",
          "Apple Color Emoji",
          "Segoe UI Emoji",
          "Segoe UI Symbol",
          "Noto Color Emoji"
        ]
      },
      "fontSizes": {
        "h1": "52px",
        "h2": "52px",
        "body": "16px"
      }
    },
    "spacing": {
      "baseUnit": 8,
      "borderRadius": "6px"
    },
    "components": {
      "buttonPrimary": {
        "background": "#FFE414",
        "textColor": "#000000",
        "borderColor": "#000000",
        "borderRadius": "33554400px",
        "borderRadiusCorners": {
          "topLeft": "33554400px",
          "topRight": "33554400px",
          "bottomRight": "33554400px",
          "bottomLeft": "33554400px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#000000",
        "textColor": "#000000",
        "borderColor": "#000000",
        "borderRadius": "33554400px",
        "borderRadiusCorners": {
          "topLeft": "33554400px",
          "topRight": "33554400px",
          "bottomRight": "33554400px",
          "bottomLeft": "33554400px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": null,
      "favicon": "https://www.whatnot.com/apple-touch-icon.png",
      "ogImage": null
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 1,
        "text": "How it works",
        "reasoning": "Button #1 has a vibrant brand color background (#FFE414), which is typically used for primary CTAs. The text 'How it works' suggests an introductory action, making it a strong candidate for primary CTA."
      },
      "secondary": {
        "index": 0,
        "text": "Sign up",
        "reasoning": "Button #0 has a different background color (#000000) and the text 'Sign up', which is a common secondary action. It complements the primary CTA by offering a direct action after learning 'How it works'."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "modern",
      "energy": "high",
      "targetAudience": "young, tech-savvy shoppers and sellers"
    },
    "designSystem": {
      "framework": "tailwind",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": false,
        "llmSucceeded": false,
        "finalSource": "none"
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/whatnot/98dd742d48.webp",
      "alt": "Whatnot TV Spot, 'You Know' - iSpot",
      "source_url": "https://www.ispot.tv/ad/B4ag/whatnot-you-know",
      "image_url": "https://images-cdn.ispot.tv/ad/B4ag/default-large.jpg",
      "width": 1000,
      "height": 562,
      "bytes": 24143,
      "query": "\"Whatnot\" ad",
      "query_suffix": "\"Whatnot\" ad"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/whatnot/9e2efc6fcc.webp",
      "alt": "Understanding and Using Seller Analytics – Whatnot Help Center",
      "source_url": "https://help.whatnot.com/hc/en-us/articles/12231027226637-Understanding-and-Using-Seller-Analytics",
      "image_url": "https://help.whatnot.com/hc/article_attachments/35075856630029",
      "width": 3010,
      "height": 1478,
      "bytes": 233692,
      "query": "\"Whatnot\" report",
      "query_suffix": "\"Whatnot\" report"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/whatnot/eec09c1903.webp",
      "alt": "Whatnot And Live Shopping: Fashion's Product Page Becomes A Person",
      "source_url": "https://www.forbes.com/sites/moinroberts-islam/2026/01/28/whatnot-and-live-shopping-fashions-product-page-becomes-a-person/",
      "image_url": "https://specials-images.forbesimg.com/imageserve/6979fc4830cb2b8501a1448e/960x0.jpg",
      "width": 960,
      "height": 540,
      "bytes": 98966,
      "query": "\"Whatnot\" landing page",
      "query_suffix": "\"Whatnot\" landing page"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/whatnot/f58b5d20fc.webp",
      "alt": "Whatnot TV Spot, 'Brands You Love' - iSpot",
      "source_url": "https://www.ispot.tv/ad/B0Xz/whatnot-brands-you-love",
      "image_url": "https://images-cdn.ispot.tv/ad/B0Xz/default-large.jpg",
      "width": 1000,
      "height": 562,
      "bytes": 26084,
      "query": "\"Whatnot\" ad",
      "query_suffix": "\"Whatnot\" ad"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/whatnot/89313b97ce.webp",
      "alt": "Whatnot How To Report A User & How We Investigate : r/whatnotapp",
      "source_url": "https://www.reddit.com/r/whatnotapp/comments/1csvskl/whatnot_how_to_report_a_user_how_we_investigate/",
      "image_url": "https://preview.redd.it/whatnot-how-to-report-a-user-how-we-investigate-v0-bzzmxr7qnn0d1.jpeg?auto=webp&s=dd55faebae0e9f95a6dfa300002d4570ff79f5da",
      "width": 1620,
      "height": 2160,
      "bytes": 190172,
      "query": "\"Whatnot\" report",
      "query_suffix": "\"Whatnot\" report"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/whatnot/162477fd22.webp",
      "alt": "Whatnot: Shop, Sell, Connect",
      "source_url": "https://www.whatnot.com/?srsltid=AfmBOopDIHyUBWDL7_DxW7MAFOV1qZqxKMj8HmkXOCXdG76pkAl48dze",
      "image_url": "https://www.whatnot.com/cdn/assets/b9dc695de0cf1313/_next/static/media/heroDropMarketplace.01ddb838.png",
      "width": 582,
      "height": 488,
      "bytes": 28393,
      "query": "\"Whatnot\" landing page",
      "query_suffix": "\"Whatnot\" landing page"
    }
  ],
  "font_resources": [
    {
      "family": "system-ui",
      "google_fonts_url": "https://fonts.google.com/specimen/system-ui"
    },
    {
      "family": "system-ui",
      "google_fonts_url": "https://fonts.google.com/specimen/system-ui"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=system-ui&family=system-ui&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/whatnot",
  "agent_instructions": "You are designing or implementing in Whatnot's brand identity.\n\n# Brand profile\n- Company: Whatnot\n- Source: https://www.whatnot.com\n- Color scheme: light\n\n# Colors\n- primary: #FFE414\n- secondary: #4285F4\n- accent: #FFE414\n- background: #000000\n- textPrimary: #000000\n- link: #1A73E8\n\n# Typography\n- primary: system-ui — https://fonts.google.com/specimen/system-ui\n- heading: system-ui — https://fonts.google.com/specimen/system-ui\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=system-ui&family=system-ui&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#FFE414, textColor=#000000, borderColor=#000000, borderRadius=33554400px, shadow=none\n- buttonSecondary: background=#000000, textColor=#000000, borderColor=#000000, borderRadius=33554400px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: high\n- Audience: young, tech-savvy shoppers and sellers\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/whatnot.json",
  "page_markdown": "# Whatnot Brand Identity\n\nA complete profile of **Whatnot**'s visual system — colors, typography, components, and personality — extracted from https://www.whatnot.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/whatnot\n- Machine-readable JSON: https://characterquilt.com/branding/whatnot.json\n- Per-page llms.txt: https://characterquilt.com/branding/whatnot/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #FFE414 |\n| Accent | #FFE414 |\n| Body Font | system-ui |\n| Heading Font | system-ui |\n\n## Color Palette\n\n- primary: #FFE414\n- secondary: #4285F4\n- accent: #FFE414\n- background: #000000\n- textPrimary: #000000\n- link: #1A73E8\n\n## Typography\n\n- primary: system-ui — https://fonts.google.com/specimen/system-ui\n- heading: system-ui — https://fonts.google.com/specimen/system-ui\n\n## Visual Assets\n\n- Favicon: https://www.whatnot.com/apple-touch-icon.png\n\n## UI Components\n\n- buttonPrimary: background=#FFE414, textColor=#000000, borderColor=#000000, borderRadius=33554400px, shadow=none\n- buttonSecondary: background=#000000, textColor=#000000, borderColor=#000000, borderRadius=33554400px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: high · Audience: young, tech-savvy shoppers and sellers\n\n## Whatnot Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Whatnot TV Spot, 'You Know' - iSpot**\n  - Image: https://images-cdn.ispot.tv/ad/B4ag/default-large.jpg\n  - Source: https://www.ispot.tv/ad/B4ag/whatnot-you-know\n- **Understanding and Using Seller Analytics – Whatnot Help Center**\n  - Image: https://help.whatnot.com/hc/article_attachments/35075856630029\n  - Source: https://help.whatnot.com/hc/en-us/articles/12231027226637-Understanding-and-Using-Seller-Analytics\n- **Whatnot And Live Shopping: Fashion's Product Page Becomes A Person**\n  - Image: https://specials-images.forbesimg.com/imageserve/6979fc4830cb2b8501a1448e/960x0.jpg\n  - Source: https://www.forbes.com/sites/moinroberts-islam/2026/01/28/whatnot-and-live-shopping-fashions-product-page-becomes-a-person/\n- **Whatnot TV Spot, 'Brands You Love' - iSpot**\n  - Image: https://images-cdn.ispot.tv/ad/B0Xz/default-large.jpg\n  - Source: https://www.ispot.tv/ad/B0Xz/whatnot-brands-you-love\n- **Whatnot How To Report A User & How We Investigate : r/whatnotapp**\n  - Image: https://preview.redd.it/whatnot-how-to-report-a-user-how-we-investigate-v0-bzzmxr7qnn0d1.jpeg?auto=webp&s=dd55faebae0e9f95a6dfa300002d4570ff79f5da\n  - Source: https://www.reddit.com/r/whatnotapp/comments/1csvskl/whatnot_how_to_report_a_user_how_we_investigate/\n- **Whatnot: Shop, Sell, Connect**\n  - Image: https://www.whatnot.com/cdn/assets/b9dc695de0cf1313/_next/static/media/heroDropMarketplace.01ddb838.png\n  - Source: https://www.whatnot.com/?srsltid=AfmBOopDIHyUBWDL7_DxW7MAFOV1qZqxKMj8HmkXOCXdG76pkAl48dze\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"system-ui\",\n      \"count\": 46\n    },\n    {\n      \"family\": \"sans-serif\",\n      \"count\": 46\n    },\n    {\n      \"family\": \"Apple Color Emoji\",\n      \"count\": 46\n    },\n    {\n      \"family\": \"Segoe UI Emoji\",\n      \"count\": 46\n    },\n    {\n      \"family\": \"Segoe UI Symbol\",\n      \"count\": 46\n    },\n    {\n      \"family\": \"Noto Color Emoji\",\n      \"count\": 46\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#FFE414\",\n    \"secondary\": \"#4285F4\",\n    \"accent\": \"#FFE414\",\n    \"background\": \"#000000\",\n    \"textPrimary\": \"#000000\",\n    \"link\": \"#1A73E8\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"system-ui\",\n      \"heading\": \"system-ui\"\n    },\n    \"fontStacks\": {\n      \"body\": [\n        \"system-ui\",\n        \"sans-serif\",\n        \"Apple Color Emoji\",\n        \"Segoe UI Emoji\",\n        \"Segoe UI Symbol\",\n        \"Noto Color Emoji\"\n      ],\n      \"heading\": [\n        \"system-ui\",\n        \"sans-serif\",\n        \"Apple Color Emoji\",\n        \"Segoe UI Emoji\",\n        \"Segoe UI Symbol\",\n        \"Noto Color Emoji\"\n      ],\n      \"paragraph\": [\n        \"system-ui\",\n        \"sans-serif\",\n        \"Apple Color Emoji\",\n        \"Segoe UI Emoji\",\n        \"Segoe UI Symbol\",\n        \"Noto Color Emoji\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"52px\",\n      \"h2\": \"52px\",\n      \"body\": \"16px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 8,\n    \"borderRadius\": \"6px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#FFE414\",\n      \"textColor\": \"#000000\",\n      \"borderColor\": \"#000000\",\n      \"borderRadius\": \"33554400px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"33554400px\",\n        \"topRight\": \"33554400px\",\n        \"bottomRight\": \"33554400px\",\n        \"bottomLeft\": \"33554400px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#000000\",\n      \"textColor\": \"#000000\",\n      \"borderColor\": \"#000000\",\n      \"borderRadius\": \"33554400px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"33554400px\",\n        \"topRight\": \"33554400px\",\n        \"bottomRight\": \"33554400px\",\n        \"bottomLeft\": \"33554400px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": null,\n    \"favicon\": \"https://www.whatnot.com/apple-touch-icon.png\",\n    \"ogImage\": null\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 1,\n      \"text\": \"How it works\",\n      \"reasoning\": \"Button #1 has a vibrant brand color background (#FFE414), which is typically used for primary CTAs. The text 'How it works' suggests an introductory action, making it a strong candidate for primary CTA.\"\n    },\n    \"secondary\": {\n      \"index\": 0,\n      \"text\": \"Sign up\",\n      \"reasoning\": \"Button #0 has a different background color (#000000) and the text 'Sign up', which is a common secondary action. It complements the primary CTA by offering a direct action after learning 'How it works'.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"modern\",\n    \"energy\": \"high\",\n    \"targetAudience\": \"young, tech-savvy shoppers and sellers\"\n  },\n  \"designSystem\": {\n    \"framework\": \"tailwind\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": false,\n      \"llmSucceeded\": false,\n      \"finalSource\": \"none\"\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}