# Whatnot Brand Identity

A complete profile of **Whatnot**'s visual system — colors, typography, components, and personality — extracted from https://www.whatnot.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/whatnot
- Machine-readable JSON: https://characterquilt.com/branding/whatnot.json
- Per-page llms.txt: https://characterquilt.com/branding/whatnot/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FFE414 |
| Accent | #FFE414 |
| Body Font | system-ui |
| Heading Font | system-ui |

## Color Palette

- primary: #FFE414
- secondary: #4285F4
- accent: #FFE414
- background: #000000
- textPrimary: #000000
- link: #1A73E8

## Typography

- primary: system-ui — https://fonts.google.com/specimen/system-ui
- heading: system-ui — https://fonts.google.com/specimen/system-ui

## Visual Assets

- Favicon: https://www.whatnot.com/apple-touch-icon.png

## UI Components

- buttonPrimary: background=#FFE414, textColor=#000000, borderColor=#000000, borderRadius=33554400px, shadow=none
- buttonSecondary: background=#000000, textColor=#000000, borderColor=#000000, borderRadius=33554400px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: young, tech-savvy shoppers and sellers

## Whatnot Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Whatnot TV Spot, 'You Know' - iSpot**
  - Image: https://images-cdn.ispot.tv/ad/B4ag/default-large.jpg
  - Source: https://www.ispot.tv/ad/B4ag/whatnot-you-know
- **Understanding and Using Seller Analytics – Whatnot Help Center**
  - Image: https://help.whatnot.com/hc/article_attachments/35075856630029
  - Source: https://help.whatnot.com/hc/en-us/articles/12231027226637-Understanding-and-Using-Seller-Analytics
- **Whatnot And Live Shopping: Fashion's Product Page Becomes A Person**
  - Image: https://specials-images.forbesimg.com/imageserve/6979fc4830cb2b8501a1448e/960x0.jpg
  - Source: https://www.forbes.com/sites/moinroberts-islam/2026/01/28/whatnot-and-live-shopping-fashions-product-page-becomes-a-person/
- **Whatnot TV Spot, 'Brands You Love' - iSpot**
  - Image: https://images-cdn.ispot.tv/ad/B0Xz/default-large.jpg
  - Source: https://www.ispot.tv/ad/B0Xz/whatnot-brands-you-love
- **Whatnot How To Report A User & How We Investigate : r/whatnotapp**
  - Image: https://preview.redd.it/whatnot-how-to-report-a-user-how-we-investigate-v0-bzzmxr7qnn0d1.jpeg?auto=webp&s=dd55faebae0e9f95a6dfa300002d4570ff79f5da
  - Source: https://www.reddit.com/r/whatnotapp/comments/1csvskl/whatnot_how_to_report_a_user_how_we_investigate/
- **Whatnot: Shop, Sell, Connect**
  - Image: https://www.whatnot.com/cdn/assets/b9dc695de0cf1313/_next/static/media/heroDropMarketplace.01ddb838.png
  - Source: https://www.whatnot.com/?srsltid=AfmBOopDIHyUBWDL7_DxW7MAFOV1qZqxKMj8HmkXOCXdG76pkAl48dze

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "system-ui",
      "count": 46
    },
    {
      "family": "sans-serif",
      "count": 46
    },
    {
      "family": "Apple Color Emoji",
      "count": 46
    },
    {
      "family": "Segoe UI Emoji",
      "count": 46
    },
    {
      "family": "Segoe UI Symbol",
      "count": 46
    },
    {
      "family": "Noto Color Emoji",
      "count": 46
    }
  ],
  "colors": {
    "primary": "#FFE414",
    "secondary": "#4285F4",
    "accent": "#FFE414",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#1A73E8"
  },
  "typography": {
    "fontFamilies": {
      "primary": "system-ui",
      "heading": "system-ui"
    },
    "fontStacks": {
      "body": [
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "heading": [
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "52px",
      "h2": "52px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFE414",
      "textColor": "#000000",
      "borderColor": "#000000",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#000000",
      "textColor": "#000000",
      "borderColor": "#000000",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://www.whatnot.com/apple-touch-icon.png",
    "ogImage": null
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "How it works",
      "reasoning": "Button #1 has a vibrant brand color background (#FFE414), which is typically used for primary CTAs. The text 'How it works' suggests an introductory action, making it a strong candidate for primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Sign up",
      "reasoning": "Button #0 has a different background color (#000000) and the text 'Sign up', which is a common secondary action. It complements the primary CTA by offering a direct action after learning 'How it works'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "young, tech-savvy shoppers and sellers"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```