# Whitenoise Brand Identity

A complete profile of **Whitenoise**'s visual system — colors, typography, components, and personality — extracted from http://whitenoisenetworks.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/whitenoise
- Machine-readable JSON: https://characterquilt.com/branding/whitenoise.json
- Per-page llms.txt: https://characterquilt.com/branding/whitenoise/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #3F96BD |
| Accent | #0073EC |
| Body Font | Proxima Nova |
| Heading Font | Proxima Nova |

## Color Palette

- primary: #3F96BD
- accent: #0073EC
- background: #FFFFFF
- textPrimary: #0073EC
- link: #0073EC

## Typography

- primary: Proxima Nova — https://fonts.google.com/specimen/Proxima+Nova
- heading: Proxima Nova — https://fonts.google.com/specimen/Proxima+Nova

## UI Components

- buttonPrimary: background=#0073EC, textColor=#FFFFFF, borderRadius=3px, shadow=rgba(0, 0, 0, 0.17) 0px 1px 2px 0px

## Brand Personality

Tone: professional · Energy: low · Audience: unknown

## Whitenoise Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **White Noise**
  - Image: http://www.thefilmcollaborative.org/films/img/slate_images/whitenoise/whitenoise-web/whitenoise-poster.jpg
  - Source: https://www.thefilmcollaborative.org/films/whitenoise
- **whitenoise-maven-plugin | ccl-testing**
  - Image: https://engineering.cerner.com/ccl-testing/whitenoise/whitenoise-maven-plugin/doc/image/sample-output-0.png
  - Source: https://engineering.cerner.com/ccl-testing/whitenoise/whitenoise-maven-plugin/
- **Steve Wojcik – Crafting Innovative Digital Experiences that Inspire and  Engage**
  - Image: https://thewoj.com/wp-content/uploads/2024/08/microsoft-sites-featured.jpg
  - Source: https://thewoj.com/
- **WhiteNoise: An Open Source Library to Protect Data with Differential  Privacy | by David Smith | Microsoft Azure | Medium**
  - Image: https://miro.medium.com/0*XKi3qnR0XU-XTHb0
  - Source: https://medium.com/microsoftazure/whitenoise-an-open-source-library-to-protect-data-with-differential-privacy-fed740e29a49

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Proxima Nova",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#3F96BD",
    "accent": "#0073EC",
    "background": "#FFFFFF",
    "textPrimary": "#0073EC",
    "link": "#0073EC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Proxima Nova",
      "heading": "Proxima Nova"
    },
    "fontStacks": {
      "heading": [
        "Proxima Nova",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Proxima Nova",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Proxima Nova",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "36px",
      "h2": "36px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0073EC",
      "textColor": "#FFFFFF",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "rgba(0, 0, 0, 0.17) 0px 1px 2px 0px"
    }
  },
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Admin Panel",
      "reasoning": "The 'Admin Panel' button is likely the primary CTA because it directs users to a key functional area of the site, suggesting a higher level of importance. It uses a vibrant blue color (#0073EC), which is typically associated with primary actions."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Both buttons share the same vibrant blue color (#0073EC), making it impossible to select a secondary button with a different background color. Therefore, no valid secondary button exists."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "low",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```