# Whiz Brand Identity

A complete profile of **Whiz**'s visual system — colors, typography, components, and personality — extracted from https://whiz.id. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/whiz
- Machine-readable JSON: https://characterquilt.com/branding/whiz.json
- Per-page llms.txt: https://characterquilt.com/branding/whiz/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #263174 |
| Accent | #283370 |
| Body Font | Helvetica Neue |
| Heading Font | Axiforma |

## Color Palette

- primary: #263174
- secondary: #C4408F
- accent: #283370
- background: #F5F5F5
- textPrimary: #283370
- link: #283370

## Typography

- primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue
- heading: Axiforma — https://fonts.google.com/specimen/Axiforma

## Visual Assets

- Logo: https://whiz.id/wp-content/uploads/2024/01/Whiz-Logo-1.svg
- Favicon: https://i0.wp.com/whiz.id/wp-content/uploads/2021/11/favicon.png?fit=32%2C32&ssl=1
- Social card (og:image): https://whiz.id/wp-content/uploads/2022/08/social-sharing-preview.png

## UI Components

- input: background=transparent, textColor=#283370, borderColor=null, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: families and individuals interested in financial management

## Whiz Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Whiz 1929 - Whiz Ad - Whiz Gold Band Anti-Freeze - This can be prevented by  Whiz | eBay**
  - Image: https://i.ebayimg.com/images/g/qU0AAOSwyQtVqQSR/s-l400.jpg
  - Source: https://www.ebay.com/itm/323792818963
- **Weather Whiz - free app on Yoto Space**
  - Image: https://tribe-s3-production.imgix.net/EeVteIrUllkmWhLNa3ftt?fit=max&w=1000&auto=compress,format
  - Source: https://yoto.space/developers/post/weather-whiz-mELYJOc2No6u7D4
- **Whiz - AI Chatbot Landing Page V2**
  - Image: https://i.fbcd.co/products/resized/resized-750-500/1-cover-90ed3252d295af7c2f4ad9b665898464dde91bd2d89fd29cb253fe8d397fa581.jpg
  - Source: https://designbundles.net/twinlettertype/3741028-whiz-ai-chatbot-landing-page-v2
- **Vintage Cheez Whiz ads : r/vintageads**
  - Image: https://preview.redd.it/vintage-cheez-whiz-ads-v0-tnzdsta4qq6d1.jpg?width=640&crop=smart&auto=webp&s=8b38b8e4251957fdb9600425a911a36b2fb27b18
  - Source: https://www.reddit.com/r/vintageads/comments/1dgievc/vintage_cheez_whiz_ads/
- **Get a detailed report of your System i Libraries and their content (Whiz- REPORT-LIB) – Whiz-TEC Help Center**
  - Image: https://whiz-tec.zendesk.com/hc/article_attachments/360005794897/Whiz-REPORT-LIB.jpg
  - Source: https://whiz-tec.zendesk.com/hc/en-us/articles/360004954578-Get-a-detailed-report-of-your-System-i-Libraries-and-their-content-Whiz-REPORT-LIB
- **Whiz - AI Chatbot Landing Page V1 #415131 - TemplateMonster**
  - Image: https://s.tmimgcdn.com/scr/1200x750/415100/whiz-ai-chatbot-landing-page-v1_415131-original.jpg
  - Source: https://www.templatemonster.com/ui-elements/whiz-ai-chatbot-landing-page-v1-415131.html?srsltid=AfmBOoodOSA0NR_aJyiuvs14dSKNjkncH6wipDX1lfsmsslObBQMQ2EN

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Axiforma",
      "role": "heading"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#263174",
    "secondary": "#C4408F",
    "accent": "#283370",
    "background": "#F5F5F5",
    "textPrimary": "#283370",
    "link": "#283370"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Neue",
      "heading": "Axiforma"
    },
    "fontStacks": {
      "heading": [
        "Axiforma",
        "-apple-system",
        "system-ui",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Axiforma",
        "-apple-system",
        "system-ui",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Axiforma",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "14px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#283370",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://whiz.id/wp-content/uploads/2024/01/Whiz-Logo-1.svg",
    "favicon": "https://i0.wp.com/whiz.id/wp-content/uploads/2021/11/favicon.png?fit=32%2C32&ssl=1",
    "ogImage": "https://whiz.id/wp-content/uploads/2022/08/social-sharing-preview.png",
    "logoHref": "https://whiz.id/id/",
    "logoAlt": "Whiz"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, medium size, and the alt text matches the brand name 'Whiz'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "families and individuals interested in financial management"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, medium size, and the alt text matches the brand name 'Whiz'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```