# Whyd Brand Identity

A complete profile of **Whyd**'s visual system — colors, typography, components, and personality — extracted from https://whyd.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/whyd
- Machine-readable JSON: https://characterquilt.com/branding/whyd.json
- Per-page llms.txt: https://characterquilt.com/branding/whyd/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #7A8896 |
| Accent | #1E73BE |
| Body Font | Georgia |
| Heading Font | Georgia |

## Color Palette

- primary: #7A8896
- secondary: #DC3232
- accent: #1E73BE
- background: #F7F8F9
- textPrimary: #1E73BE
- link: #1E73BE

## Typography

- primary: Georgia — https://fonts.google.com/specimen/Georgia
- heading: Georgia — https://fonts.google.com/specimen/Georgia

## Visual Assets

- Logo: https://whyd.com/wp-content/uploads/2022/04/whyd-logo.svg
- Favicon: https://whyd.com/wp-content/uploads/2022/04/cropped-favicon-32x32.png

## UI Components

- input: background=#FAFAFA, textColor=#666666, borderColor=#CCCCCC, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: international news readers

## Whyd Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **ULHC-033-A-000-SB**
  - Image: https://tejas.hyd.com/wp-content/uploads/ULHC-033-A-000SB-scaled.jpg
  - Source: https://tejas.hyd.com/product/ulhc-033-a-000sb/
- **CGP Pumps | Page 2 of 3 | Tejas Hydraulics**
  - Image: https://tejas.hyd.com/wp-content/uploads/CGP-Pumps_thumb-scaled.jpg
  - Source: https://tejas.hyd.com/products/power-take-offs/cgp-pumps/page/2/
- **ULHC-007-A-000-SB | Tejas Hydraulics**
  - Image: https://tejas.hyd.com/wp-content/uploads/ULHC-007-A-000SB-2-scaled.jpg
  - Source: https://tejas.hyd.com/product/ulhc-007-a-000sb/
- **104-1001Y-AM**
  - Image: https://tejas.hyd.com/wp-content/uploads/2000-Series_thumb-scaled.jpg
  - Source: https://tejas.hyd.com/product/104-1001y-am-2/
- **Coolers Archives | Tejas Hydraulics**
  - Image: https://tejas.hyd.com/wp-content/uploads/5741221-1-scaled.jpg
  - Source: https://tejas.hyd.com/products/coolers/
- **ULHC-033-A-000-SB**
  - Image: https://tejas.hyd.com/wp-content/uploads/ULHC-033-A-000SB-2-scaled.jpg
  - Source: https://tejas.hyd.com/product/ulhc-033-a-000sb/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Georgia",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#7A8896",
    "secondary": "#DC3232",
    "accent": "#1E73BE",
    "background": "#F7F8F9",
    "textPrimary": "#1E73BE",
    "link": "#1E73BE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Georgia",
      "heading": "Georgia"
    },
    "fontStacks": {
      "heading": [
        "Georgia",
        "Times New Roman",
        "Times",
        "serif"
      ],
      "body": [
        "Georgia",
        "Times New Roman",
        "Times",
        "serif"
      ],
      "paragraph": [
        "Georgia",
        "Times New Roman",
        "Times",
        "serif"
      ]
    },
    "fontSizes": {
      "h1": "17px",
      "h2": "28px",
      "body": "17px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FAFAFA",
      "textColor": "#666666",
      "borderColor": "#CCCCCC",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://whyd.com/wp-content/uploads/2022/04/whyd-logo.svg",
    "favicon": "https://whyd.com/wp-content/uploads/2022/04/cropped-favicon-32x32.png",
    "ogImage": null,
    "logoHref": "https://whyd.com/",
    "logoAlt": "WHYD"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, located in the header, links to the homepage, and matches the brand name 'WHYD'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "international news readers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located in the header, links to the homepage, and matches the brand name 'WHYD'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```