# Wild Moose Brand Identity

A complete profile of **Wild Moose**'s visual system — colors, typography, components, and personality — extracted from https://wildmoose.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/wild-moose
- Machine-readable JSON: https://characterquilt.com/branding/wild-moose.json
- Per-page llms.txt: https://characterquilt.com/branding/wild-moose/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #EDFF8D |
| Accent | #EDFF8D |
| Body Font | DM Sans |
| Heading Font | Bricolage Grotesque |

## Color Palette

- primary: #EDFF8D
- secondary: #30555C
- accent: #EDFF8D
- background: #E7EDEF
- textPrimary: #08363F
- link: #08363F

## Typography

- primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
- heading: Bricolage Grotesque — https://fonts.google.com/specimen/Bricolage+Grotesque

## Visual Assets

- Favicon: https://cdn.prod.website-files.com/673321a9408a76b8c4b4d0c2/675b1f0a65988b6ccebd31fc_favicon-wm.png
- Social card (og:image): https://cdn.prod.website-files.com/673321a9408a76b8c4b4d0c2/675b298bc8293367f52efb65_OG-Wildmoose.png

## UI Components

- buttonPrimary: background=#EDFF8D, textColor=#08363F, borderRadius=8.8px, shadow=none
- buttonSecondary: background=#30555C, textColor=#FFFFFF, borderRadius=8px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech professionals

## Wild Moose Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **10 Corners of America Where You Can Still See Wild Moose - A-Z Animals  Slideshows**
  - Image: https://a-z-animals.com/media/2024/03/GettyImages-1220227528.jpg
  - Source: https://a-z-animals.com/slideshows/corners-of-america-where-you-can-still-see-wild-moose/
- **Moose wild Vectors - Download Free High-Quality Vectors from Freepik |  Freepik**
  - Image: https://img.freepik.com/free-vector/majestic-deer-banner-with-big-stag-forest-vector-landing-page-wildlife-nature-with-cartoon-illustration-hoofed-animal-with-antlers-woodland-with-pine-trunks-mountains-horizon_107791-8973.jpg?semt=ais_hybrid&w=740&q=80
  - Source: https://www.freepik.com/vectors/moose-wild
- **Wild Moose is Liquid Happiness | Columns | Critic Te Ārohi**
  - Image: http://critic.co.nz/files/article-7069.jpg
  - Source: https://www.critic.co.nz/columns/article/7069/wild-moose-is-liquid-happiness
- **Wild moose canada Stock Vector Images - Alamy**
  - Image: https://c8.alamy.com/comp/MR607P/quality-one-page-moose-website-template-vector-eps-modern-web-design-with-flat-ui-elements-and-landscape-illustration-ideal-for-landing-page-MR607P.jpg
  - Source: https://www.alamy.com/stock-photo/wild-moose-canada.html?imgt=8&pseudoid=6279DDF0-46A5-41DC-A35B-7D71598E1CA5
- **Riding Wild Moose Animal American Game Trails Film Vintage Poster Repro  FREE S/H**
  - Image: https://i.ebayimg.com/images/g/e9gAAOxy5P9RG21d/s-l1200.jpg
  - Source: https://www.ebay.com/itm/192216337310

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    },
    {
      "family": "Bricolage Grotesque",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#EDFF8D",
    "secondary": "#30555C",
    "accent": "#EDFF8D",
    "background": "#E7EDEF",
    "textPrimary": "#08363F",
    "link": "#08363F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "Bricolage Grotesque"
    },
    "fontStacks": {
      "heading": [
        "Bricolage Grotesque",
        "sans-serif"
      ],
      "body": [
        "DM Sans",
        "sans-serif"
      ],
      "paragraph": [
        "DM Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "56px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#EDFF8D",
      "textColor": "#08363F",
      "borderRadius": "8.8px",
      "borderRadiusCorners": {
        "topLeft": "8.8px",
        "topRight": "8.8px",
        "bottomRight": "8.8px",
        "bottomLeft": "8.8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#30555C",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://cdn.prod.website-files.com/673321a9408a76b8c4b4d0c2/675b1f0a65988b6ccebd31fc_favicon-wm.png",
    "ogImage": "https://cdn.prod.website-files.com/673321a9408a76b8c4b4d0c2/675b298bc8293367f52efb65_OG-Wildmoose.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "None of the logo candidates clearly match the brand 'Wild Moose'. The heuristic suggestion was incorrect as the alt text and other indicators do not align with the brand name.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Let's talkBook a demo",
      "reasoning": "Button #0 uses a vibrant green color (#EDFF8D) which is typically associated with primary actions. The text 'Let's talkBook a demo' suggests a strong call-to-action, making it the primary button."
    },
    "secondary": {
      "index": 1,
      "text": "Read Story",
      "reasoning": "Button #1 has a more neutral color (#30555C) and the text 'Read Story' indicates a less urgent action, suitable for a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "None of the logo candidates clearly match the brand 'Wild Moose'. The heuristic suggestion was incorrect as the alt text and other indicators do not align with the brand name.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```