# Windmill Brand Identity

A complete profile of **Windmill**'s visual system — colors, typography, components, and personality — extracted from https://windmill.dev. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/windmill
- Machine-readable JSON: https://characterquilt.com/branding/windmill.json
- Per-page llms.txt: https://characterquilt.com/branding/windmill/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #2563EB |
| Accent | #3B82F6 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #2563EB
- secondary: #C5D0DC
- accent: #3B82F6
- background: #FFFFFF
- textPrimary: #3B82F6
- link: #3B82F6

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://www.windmill.dev/img/windmill.svg
- Favicon: https://www.windmill.dev/img/favicon.ico
- Social card (og:image): https://www.windmill.dev/img/og_preview.png

## Brand Personality

Tone: modern · Energy: medium · Audience: developers and tech companies

## Windmill Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Weekly Ad Image | Windmill Farms**
  - Image: https://windmillfarmsmarket.com/_wc/69e7f8d188c69/pg1_.jpg?v=1.1.65
  - Source: https://windmillfarmsmarket.com/weekly-ad/page/
- **History and Mechanics of Windmills | PDF | Wind Power | Wind Turbine**
  - Image: https://imgv2-2-f.scribdassets.com/img/document/6766698/original/8e0cdf57c4/1?v=1
  - Source: https://www.scribd.com/doc/6766698/Windmill-Report
- **Renewable Energy - Windmill Landing Page | Figma**
  - Image: https://s3-alpha.figma.com/hub/file/5467663025/ba1cfa44-a702-4b1b-8e46-6f5c6c2c6fdf-cover.png
  - Source: https://www.figma.com/community/file/1356976396285479676/renewable-energy-windmill-landing-page
- **Vintage Ad - 1903: Sears Windmill Catalog**
  - Image: https://uselessinformation.org/wp-content/uploads/2024/06/1900-Sears-Windmill.webp
  - Source: https://uselessinformation.org/vintage-ad-1903-sears-windmill-catalog/
- **Our Impact - How Windmill Makes a Difference | Windmill Microlending**
  - Image: https://cdn.prod.website-files.com/6535a41e3268205b9fe3a0f8/6932fc1ea4398ecec7cc7cbc_2025_December_Impact_Report_Banner%20(3)%20(1).webp
  - Source: https://www.windmillmicrolending.org/our-impact
- **windmill landing page template, Websites, UX and UI Kits ft. landing &  windmill - Envato**
  - Image: https://elements-resized.envatousercontent.com/elements-preview-images/fda137df-54b9-4d42-b628-17456cb4554c?w=632&cf_fit=scale-down&q=85&format=auto&s=24895235c1a20b6e314cb7baef02187dcd5c008240c4ea955eb231247dec7aba
  - Source: https://elements.envato.com/windmill-landing-page-template-9Q4RB57?srsltid=AfmBOoo9uXRMQfZcgn3CLRfr5Yfo9xtD9l0GbG2jh6whNW1qISiHYc2m

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#2563EB",
    "secondary": "#C5D0DC",
    "accent": "#3B82F6",
    "background": "#FFFFFF",
    "textPrimary": "#3B82F6",
    "link": "#3B82F6"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "Arial"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "18px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {},
  "images": {
    "logo": "https://www.windmill.dev/img/windmill.svg",
    "favicon": "https://www.windmill.dev/img/favicon.ico",
    "ogImage": "https://www.windmill.dev/img/og_preview.png",
    "logoHref": "/",
    "logoAlt": "Windmill Labs"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 3,
    "reasoning": "Selected #3 because it is located in the header, is visible, links to the homepage, and matches the brand name 'Windmill'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers and tech companies"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 3,
        "selectedLogoReasoning": "Selected #3 because it is located in the header, is visible, links to the homepage, and matches the brand name 'Windmill'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```