# Windwalk Brand Identity

A complete profile of **Windwalk**'s visual system — colors, typography, components, and personality — extracted from windwalk.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/windwalk
- Machine-readable JSON: https://characterquilt.com/branding/windwalk.json
- Per-page llms.txt: https://characterquilt.com/branding/windwalk/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FCD34D |
| Accent | #191508 |
| Body Font | Poppins |
| Heading Font | Cinzel |

## Color Palette

- primary: #FCD34D
- accent: #191508
- background: #000000
- textPrimary: #000000
- link: #191508

## Typography

- primary: Poppins — https://fonts.google.com/specimen/Poppins
- heading: Cinzel — https://fonts.google.com/specimen/Cinzel

## Visual Assets

- Logo: https://windwalk.games/assets/windwalk-B5gt7Aav.webp
- Favicon: https://windwalk.games/assets/favicon-ChTr4qK_.png

## Brand Personality

Tone: modern · Energy: medium · Audience: gamers

## Windwalk Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Windwalk raises $4.5m in early seed funding to launch community growth  tool, Harbor | GamesIndustry.biz**
  - Image: https://assetsio.gnwcdn.com/0eCiye7g.png?width=570&quality=85&format=jpg&dpr=3&auto=webp
  - Source: https://www.gamesindustry.biz/windwalk-raises-45m-in-early-seed-funding-to-launch-community-growth-tool-harbor
- **Windwalk - Webflow**
  - Image: https://uploads-ssl.webflow.com/624c65cb2ff6bfc8d96a54b8/64f752d586acb54c3028641f_ww-site.png
  - Source: https://webflow.com/made-in-webflow/website/windwalk
- **SWORN | Sponsored By Windwalk Games And Team17 | Part 3**
  - Image: https://i.ytimg.com/vi/P4uiYwzpykQ/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLB9q5YBmBA5du61IUmx-0-ZaalbLw
  - Source: https://www.youtube.com/watch?v=P4uiYwzpykQ
- **Windwalk raises $4.5 million and launches "superfan" social software  platform Harbor | PocketGamer.biz**
  - Image: https://media.pocketgamer.biz/images/130088/85056/windwalk-harbor-promo-image_l1200.jpg
  - Source: https://www.pocketgamer.biz/windwalk-raises-45-million-and-launches-superfan-social-software-platform-harbor/
- **Windwalk Finally A Go - HighRiverOnline.com - Local news, Weather, Sports,  Free Classifieds and Job Listings for High River, AB and southern Alberta**
  - Image: https://d1oe736akv80pz.cloudfront.net/content/highriveronline/images/stories/news/Foothills%20MD/Wind-Walk-Map.jpg
  - Source: https://www.highriveronline.com/articles/windwalk-finally-a-go
- **Review Presentation Templates from GraphicRiver**
  - Image: https://market-resized.envatousercontent.com/previews/files/124184637/image-preview---windwalk.jpg?w=590&h=590&cf_fit=crop&crop=top&format=auto&q=85&s=cbba4eb6a8234cdd43b3ae53e144d1fd01d0e1493867a27f13023765544b9994
  - Source: https://graphicriver.net/review-graphics-in-presentation-templates

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    },
    {
      "family": "Cinzel",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#FCD34D",
    "accent": "#191508",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#191508"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Cinzel"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "sans-serif"
      ],
      "body": [
        "Poppins",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "14.4px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {},
  "images": {
    "logo": "https://windwalk.games/assets/windwalk-B5gt7Aav.webp",
    "favicon": "https://windwalk.games/assets/favicon-ChTr4qK_.png",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Windwalk Games"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium/large, and links to the homepage, matching the brand 'Windwalk Games'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "gamers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium/large, and links to the homepage, matching the brand 'Windwalk Games'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```