# Wingback Brand Identity

A complete profile of **Wingback**'s visual system — colors, typography, components, and personality — extracted from https://www.wingback.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/wingback
- Machine-readable JSON: https://characterquilt.com/branding/wingback.json
- Per-page llms.txt: https://characterquilt.com/branding/wingback/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #FA3549 |
| Body Font | Satoshi |
| Heading Font | Satoshi |

## Color Palette

- primary: #0000EE
- secondary: #FA3449
- accent: #FA3549
- background: #EDF4F3
- textPrimary: #222222
- link: #FA3549

## Typography

- primary: Satoshi — https://fonts.google.com/specimen/Satoshi
- heading: Satoshi — https://fonts.google.com/specimen/Satoshi

## Visual Assets

- Logo: https://cdn.prod.website-files.com/64037317422e3a2291bd4bca/64075e9db140aebefeddfa39_title_logo.svg
- Favicon: https://cdn.prod.website-files.com/64037317422e3a2291bd4bca/65c2acb4c652a2d63948e482_favicon.png

## UI Components

- buttonPrimary: background=#FA3549, textColor=#FFFFFF, borderRadius=0px, shadow=none
- buttonSecondary: background=#EDF4F3, textColor=#0000EE, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: SaaS businesses looking for flexible billing solutions

## Wingback Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Man Wingback Chair Smoking Chesterfield 1946 Vintage Ad Magazine Print |  eBay**
  - Image: https://i.ebayimg.com/images/g/i6kAAOSwwhRnw2OZ/s-l1200.png
  - Source: https://www.ebay.com/itm/335839242367
- **How to Reupholster a Wingback Chair: a No-Sew Method**
  - Image: https://notinggrace.com/wp-content/uploads/2017/01/NO-SEW-Reupholster-Wingback-Chair-46.jpg
  - Source: https://notinggrace.com/reupholstering-wingback-chair-no-sew-method/
- **Page 3 | Wingback design Images - Free Download on Freepik**
  - Image: https://img.freepik.com/free-vector/gradient-furniture-sale-landing-page_23-2148919730.jpg?semt=ais_hybrid&w=740&q=80
  - Source: https://www.freepik.com/free-photos-vectors/wingback-design/3
- **1971 NY Jets Joe Namath in Wingback Chair photo Dingo Boots vintage print  ad | eBay**
  - Image: https://i.ebayimg.com/images/g/IUoAAOSw6NVeSf61/s-l400.jpg
  - Source: https://www.ebay.com/itm/373894889359
- **How to Reupholster the Back, Sides, and Outside of a Wingback Chair**
  - Image: https://thriftdiving.com/wp-content/uploads/2019/01/How-to-Reupholster-a-Wingback-Chair-Thrift-Diving-Makeover.jpg
  - Source: https://thriftdiving.com/reupholster-wingback/
- **Kateryna Milska - UI/UX designer, Artist milska.kateryna@gmail.com in Kyiv,  Ukraine :: Behance**
  - Image: https://mir-s3-cdn-cf.behance.net/projects/404/31046d86669999.Y3JvcCwxNDY3LDExNDgsMCww.png
  - Source: https://www.behance.net/katerynamilska

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Satoshi",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#FA3449",
    "accent": "#FA3549",
    "background": "#EDF4F3",
    "textPrimary": "#222222",
    "link": "#FA3549"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Satoshi",
      "heading": "Satoshi"
    },
    "fontStacks": {
      "heading": [
        "Satoshi",
        "sans-serif"
      ],
      "body": [
        "Satoshi",
        "sans-serif"
      ],
      "paragraph": [
        "Satoshi",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "28px",
      "h2": "28px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FA3549",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#EDF4F3",
      "textColor": "#0000EE",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/64037317422e3a2291bd4bca/64075e9db140aebefeddfa39_title_logo.svg",
    "favicon": "https://cdn.prod.website-files.com/64037317422e3a2291bd4bca/65c2acb4c652a2d63948e482_favicon.png",
    "ogImage": null,
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 3,
    "reasoning": "Selected #3 because it is visible, located in the header, links to the homepage, and matches the brand name 'Wingback'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 7,
      "text": "Book a Call",
      "reasoning": "Button #10 has a vibrant red/orange background (#FA3549), which is a strong indicator of a primary CTA. The text 'Book a Call' is action-oriented, making it suitable as the main call-to-action."
    },
    "secondary": {
      "index": 3,
      "text": "Subscribe",
      "reasoning": "Button #3 has a different background color (#EDF4F3) and the text 'Subscribe', which is less prominent than 'Book a Call', making it a suitable secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "SaaS businesses looking for flexible billing solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 3,
        "selectedLogoReasoning": "Selected #3 because it is visible, located in the header, links to the homepage, and matches the brand name 'Wingback'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```