# Wonder Brand Identity A complete profile of **Wonder**'s visual system — colors, typography, components, and personality — extracted from https://wonder.so/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/wonder - Machine-readable JSON: https://characterquilt.com/branding/wonder.json - Per-page llms.txt: https://characterquilt.com/branding/wonder/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #1E1226 | | Accent | #D262FF | | Body Font | Inter | | Heading Font | Uncut Sans | ## Color Palette - primary: #1E1226 - secondary: #D262FF - accent: #D262FF - background: #0F0217 - textPrimary: #0F0217 - link: #0F0217 ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Uncut Sans — https://fonts.google.com/specimen/Uncut+Sans ## Visual Assets - Logo: https://wonder.design/wonder-word.svg?dpl=dpl_7Pb2yQNqSRsqPC3cGTzKgCCDAvp4 - Favicon: https://wonder.design/favicon.svg - Social card (og:image): https://wonder.design/opengraph-image.jpg?opengraph-image.01.7wzu45qmsc.jpg?dpl=dpl_7Pb2yQNqSRsqPC3cGTzKgCCDAvp4 ## UI Components - input: background=#22162A, textColor=#FFFFFF, borderColor=#1D1024, borderRadius=33554400px, shadow=none - buttonPrimary: background=#D262FF, textColor=#FFFFFF, borderRadius=8px, shadow=rgba(0, 0, 0, 0.4) 0px 1px 2px 0px, rgb(210, 98, 255) 0px 0px 0px 1px, rgba(255, 255, 255, 0.2) 0px 0.75px 0px 0px inset - buttonSecondary: background=#F7F6F5, textColor=#D262FF, borderRadius=8px, shadow=none ## Brand Personality Tone: modern · Energy: high · Audience: designers and developers ## Wonder Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Wonder The Movie DVD (ad) - Steph's Two Girls** - Image: https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVLHoMt6sO2s1sEv0VuAp0bK65HdeBP7m3e4CKLjqOoLCbioMJ7TOds-UlzDW_f3EewyNOQ-rD7UDudkOdmVWhwhUp8PLcCKLQq8E7RZkDZQKNEgU_rQEU6GTazfLC_5mrplA9uJHxKV4/s1600/Wonder_DVD_2D.JPG - Source: https://www.stephstwogirls.co.uk/2018/03/wonder-movie-out-now-on-dvd.html - **Wonder Book Report by Hilary Pietz | TPT** - Image: https://ecdn.teacherspayteachers.com/thumbitem/Wonder-Book-Report-6325921-1657624473/original-6325921-2.jpg - Source: https://www.teacherspayteachers.com/Product/Wonder-Book-Report-6325921 - **Wonder Creative Landing Page Ui | Figma** - Image: https://s3-alpha.figma.com/hub/file/5338559077/fee2220a-f1c8-41ff-81c5-c044d4b1e936-cover.png - Source: https://www.figma.com/community/file/1349814767669638710/wonder-creative-landing-page-ui - **1966 Wonder Bread & Hostess Ad, Vintage Magazine Print** - Image: https://i.etsystatic.com/5596663/r/il/c5c79f/1150055301/il_fullxfull.1150055301_scnf.jpg - Source: https://www.etsy.com/listing/484858278/1966-wonder-bread-hostess-fruit-pies - **Wonder Report 2025 | Wonderfruit 3-7 December 2026** - Image: https://wonderfruit.co/wonder-report/wonder-report-2025-cover.jpg - Source: https://wonderfruit.co/wonder-report - **WONDER - Mobile-First Shopify Theme** - Image: https://cdn.prod.website-files.com/608acd17c4cd497d774d2c76/60ad52ebec074acfbd6bb158_video_main.gif - Source: https://www.wonder-theme.com/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "dark", "fonts": [ { "family": "Inter", "role": "body" }, { "family": "Uncut Sans", "role": "heading" }, { "family": "Martian Mono", "role": "monospace" } ], "colors": { "primary": "#1E1226", "secondary": "#D262FF", "accent": "#D262FF", "background": "#0F0217", "textPrimary": "#0F0217", "link": "#0F0217" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Uncut Sans" }, "fontStacks": { "heading": [ "Uncut Sans", "sans-serif" ], "body": [ "Uncut Sans", "sans-serif" ], "paragraph": [ "Uncut Sans", "sans-serif" ] }, "fontSizes": { "h1": "50px", "h2": "24px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "6px" }, "components": { "input": { "background": "#22162A", "textColor": "#FFFFFF", "borderColor": "#1D1024", "borderRadius": "33554400px", "borderRadiusCorners": { "topLeft": "33554400px", "topRight": "33554400px", "bottomRight": "33554400px", "bottomLeft": "33554400px" }, "shadow": "none" }, "buttonPrimary": { "background": "#D262FF", "textColor": "#FFFFFF", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "rgba(0, 0, 0, 0.4) 0px 1px 2px 0px, rgb(210, 98, 255) 0px 0px 0px 1px, rgba(255, 255, 255, 0.2) 0px 0.75px 0px 0px inset" }, "buttonSecondary": { "background": "#F7F6F5", "textColor": "#D262FF", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" } }, "images": { "logo": "https://wonder.design/wonder-word.svg?dpl=dpl_7Pb2yQNqSRsqPC3cGTzKgCCDAvp4", "favicon": "https://wonder.design/favicon.svg", "ogImage": "https://wonder.design/opengraph-image.jpg?opengraph-image.01.7wzu45qmsc.jpg?dpl=dpl_7Pb2yQNqSRsqPC3cGTzKgCCDAvp4", "logoHref": "/", "logoAlt": "Wonder" }, "__llm_logo_reasoning": { "selectedIndex": 2, "reasoning": "Selected #2 because it is visible, located in the header, links to the homepage, and has alt text matching the brand 'Wonder'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Try out Wonder", "reasoning": "Button #0 'Try out Wonder' uses the vibrant brand color #D262FF and has action-oriented text, making it the primary CTA." }, "secondary": { "index": 2, "text": "Explore Wonder MCPchevron-right", "reasoning": "Button #2 'Explore Wonder MCPchevron-right' has a different background color #F7F6F5 and serves as a secondary action, complementing the primary CTA." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "high", "targetAudience": "designers and developers" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 2, "selectedLogoReasoning": "Selected #2 because it is visible, located in the header, links to the homepage, and has alt text matching the brand 'Wonder'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```