# Worklytics Brand Identity

A complete profile of **Worklytics**'s visual system — colors, typography, components, and personality — extracted from https://www.worklytics.co. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/worklytics
- Machine-readable JSON: https://characterquilt.com/branding/worklytics.json
- Per-page llms.txt: https://characterquilt.com/branding/worklytics/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #5E7B8A |
| Accent | #0073E6 |
| Body Font | Kumbh Sans |
| Heading Font | Kumbh Sans |

## Color Palette

- primary: #5E7B8A
- secondary: #0D364B
- accent: #0073E6
- background: #FFFFFF
- textPrimary: #3960F0
- link: #3960F0

## Typography

- primary: Kumbh Sans — https://fonts.google.com/specimen/Kumbh+Sans
- heading: Kumbh Sans — https://fonts.google.com/specimen/Kumbh+Sans

## Visual Assets

- Logo: https://cdn.prod.website-files.com/626173f9597b2935e932c8a4/62619aa719481264aa826077_worklytics-white.svg
- Favicon: https://cdn.prod.website-files.com/626173f9597b2935e932c8a4/62728ef30f74286fbb549fc3_favicon-32.png

## UI Components

- buttonPrimary: background=#0073E6, textColor=#FFFFFF, borderRadius=4px, shadow=none
- buttonSecondary: background=#F5F5F5, textColor=#0073E6, borderColor=#0073E6, borderRadius=4px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals and HR departments

## Worklytics Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **What data is displayed in each metric? – Worklytics**
  - Image: https://worklytics.zendesk.com/hc/article_attachments/360005649713/Metrics_faq.png
  - Source: https://worklytics.zendesk.com/hc/en-us/articles/360004703313-What-data-is-displayed-in-each-metric
- **Worklytics – Insights & data for your team | Bruno Felício**
  - Image: https://brunofelicio.com/wp-content/uploads/2025/01/worklytics-home-1.png
  - Source: https://brunofelicio.com/work/worklytics-insights-data-to-help-your-team-work-better/
- **Worklytics - Work Analytics Benchmark Report Design and Specialized Data  Visualization | 3iap**
  - Image: https://3iap.com/cdn/work/worklytics-benchmark-report-data-visualization-design/hero.png
  - Source: https://3iap.com/work/worklytics-benchmark-report-data-visualization-design/
- **Worklytics – Insights & data for your team | Bruno Felício**
  - Image: https://brunofelicio.com/wp-content/uploads/2025/01/worklytics-2-1-1.png
  - Source: https://brunofelicio.com/work/worklytics-insights-data-to-help-your-team-work-better/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Kumbh Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#5E7B8A",
    "secondary": "#0D364B",
    "accent": "#0073E6",
    "background": "#FFFFFF",
    "textPrimary": "#3960F0",
    "link": "#3960F0"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Kumbh Sans",
      "heading": "Kumbh Sans"
    },
    "fontStacks": {
      "heading": [
        "Kumbh Sans",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Arial",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "32px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0073E6",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F5F5F5",
      "textColor": "#0073E6",
      "borderColor": "#0073E6",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/626173f9597b2935e932c8a4/62619aa719481264aa826077_worklytics-white.svg",
    "favicon": "https://cdn.prod.website-files.com/626173f9597b2935e932c8a4/62728ef30f74286fbb549fc3_favicon-32.png",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Worklytics Co."
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Worklytics'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a Demo",
      "reasoning": "Button #0 ('Book a Demo') uses a vibrant blue (#0073E6), which is a strong brand color and typical for a primary CTA. The text is action-oriented, encouraging users to engage directly with the product."
    },
    "secondary": {
      "index": 4,
      "text": "Learn More",
      "reasoning": "Button #4 ('Learn More') has a light background (#F5F5F5) with a blue border, making it a suitable secondary option. It offers additional information, complementing the primary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals and HR departments"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Worklytics'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```